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Publications

Publications

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  • All HBS Web  (247)
    • News  (56)
    • Research  (171)
    • Events  (3)
    • Multimedia  (3)
  • Faculty Publications  (59)

Show Results For

  • All HBS Web  (247)
    • News  (56)
    • Research  (171)
    • Events  (3)
    • Multimedia  (3)
  • Faculty Publications  (59)
← Page 7 of 247 Results →
  • Profile

Ken Zeng

business leaders must make, whether it's closing a mine due to uncertain safety concerns, pricing essential drugs in developing nations, or taking a stance on contentious societal issues as a company. It is... View Details
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

will solve real problems, from climate change and hunger to obesity and menstrual pain. They envision a future in which biotechnologists work from a platform that enables them to develop effective drugs within months for any emerging... View Details
Keywords: Publishing Industries (except Internet); Information
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

when a company attempts to move in on its market share, perhaps by offering price discounts. Since this strategy is viewed as more threatening, the competitor can be expected to retaliate with prejudice—often by firing off a campaign to... View Details
Keywords: by Dina Gerdeman
  • 15 Nov 2018
  • Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
Keywords: by Sean Silverthorne; Agriculture & Agribusiness
  • 25 Aug 2003
  • Research & Ideas

Why IT Does Matter

Radio-frequency identification devices for grocery stores, smart cards, and automated ordering systems for hospital physicians are all examples of new process targets that technologies will soon address. In the more distant future we will see the improved creation of... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

business units and improving their leadership skills. The CDC has adopted an innovative pricing structure. Rather than charging direct fees for these consulting services, it proposed to the client that it contract with the firm for five... View Details
Keywords: Sean Silverthorne
  • Web

Charts & Statistics - Leadership

Oklahoma City bombing Influence: Medium-Low 1900 s 19 First significant enforcement of Sherman Antitrust Act Pure Food and Drug Act; breakup of beef trust Excise Tax imposed on corporations Tariff Act forces corporations to open their... View Details
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

temporary price promotion strategy can create an act-now force related to the FOMO on the benefit. Any skepticism on pricing needs to heavily emphasize the cons of not taking the vaccine, such as the... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

disciplines, where academic research is leading to the development of a second skin that could improve drug delivery or alerting farmers and scientists on how to reduce nitrous oxide emissions from agricultural farming. Harvard Business... View Details
Keywords: by Carmen Nobel; Education
  • 01 Dec 2019
  • News

The Race Against Resistance

the hospital, which we can then use to price our drug appropriately,” Kimble says. Kimble and Triola also stress the importance of developing antibiotics that can be used both in a hospital setting and at... View Details
Keywords: Lisa Scanlon Mogolov
  • 08 Dec 2003
  • Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

worldwide pharmaceuticals spending, according to Food and Drug Administration Commissioner Mark McClellan.) One problem, several panelists noted, is that European healthcare systems do not reimburse the high View Details
Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology
  • 31 Oct 2004
  • Research & Ideas

Bypass Marketing: Are Docs Influenced?

physicians whether an available alternative drug was more or less costly than the advertised drug, primarily because physicians are not always aware of drug prices. Economic research is needed on the... View Details
Keywords: by Manda Salls
  • 01 Dec 2017
  • News

2017 in Health Care: Telemedicine Has Arrived

telemedicine services available next year to employees in states that allow it. We’re going to see a lot more investment in this area, from both established health care companies and startups. What’s next in health care? “More constraints on View Details
Keywords: Halle Tecco (MBA 2011), founder emeritus, Rock Health; angel investor; adjunct professor, Columbia Business School
  • 01 Mar 2016
  • News

Off Script

top posts at Schering-Plough and Wyeth. Are there structural reforms that could be implemented in the drug industry to lower the market-driven price of drugs? Forcing pharma firms to invest in R&D a minimum... View Details
Keywords: Insurance Carriers and Related Activities; Finance
  • 01 Dec 2004
  • News

Finding a Balance

period, multinational pharmas reported a growth rate of only 1 percent.) The case outlines Hamied’s impact — for one, pressuring global pharmas to cut the price of AIDS drugs by exporting a low-cost... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • Student-Profile

Olivia Zhao

write prescriptions. For the longest time, doctors didn’t know the costs that their patients would incur. Today, there are new electronic tools that show doctors the price of a given drug, as well as lower-cost alternatives. I’m curious... View Details

    Fair Competition

    unions, and specialty producers. Retail pharmacists extended these occupational exemptions and pressured drug manufacturers to maintain minimum prices throughout the Depression. The article fits into a... View Details
    • 09 Aug 2016
    • First Look

    August 9, 2016

    spending in the United States, accounting for less than 1% of prescriptions filled but nearly 28% of drug spending. Whereas traditional (chemically synthesized, "small-molecule") drugs have... View Details
    Keywords: Sean Silverthorne
    • 23 Mar 2003
    • Research & Ideas

    AIDS in Africa—What’s the Solution?

    according to panelists from the healthcare field and the pharmaceutical industry, is delivering drugs that are donated or available at reduced prices to patients who need them. Government Priorities Dr.... View Details
    Keywords: by Julie Jette
    • 27 Jun 2005
    • Research & Ideas

    The Potential Downside of Win-Win

    pharmaceutical firm B creates a drug that treats the same ailment and prepares to bring the drug to market. According to best estimates, this new competition will reduce the View Details
    Keywords: by Max H. Bazerman
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