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- All HBS Web
(247)
- News (56)
- Research (170)
- Events (3)
- Multimedia (3)
- Faculty Publications (58)
- Web
The 20th Century Zeitgeist - Leadership
Pure Food and Drug Act; breakup of beef trust Excise Tax imposed on corporations Tariff Act forces corporations to open their books for government inspection Influence: High 10 1910 s 19 Breakup of Standard Oil and American Tobacco... View Details
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
when a company attempts to move in on its market share, perhaps by offering price discounts. Since this strategy is viewed as more threatening, the competitor can be expected to retaliate with prejudice—often by firing off a campaign to... View Details
Keywords: by Dina Gerdeman
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
will solve real problems, from climate change and hunger to obesity and menstrual pain. They envision a future in which biotechnologists work from a platform that enables them to develop effective drugs within months for any emerging... View Details
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
business units and improving their leadership skills. The CDC has adopted an innovative pricing structure. Rather than charging direct fees for these consulting services, it proposed to the client that it contract with the firm for five... View Details
Keywords: Sean Silverthorne
- 25 Aug 2003
- Research & Ideas
Why IT Does Matter
Radio-frequency identification devices for grocery stores, smart cards, and automated ordering systems for hospital physicians are all examples of new process targets that technologies will soon address. In the more distant future we will see the improved creation of... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
- Web
Charts & Statistics - Leadership
Oklahoma City bombing Influence: Medium-Low 1900 s 19 First significant enforcement of Sherman Antitrust Act Pure Food and Drug Act; breakup of beef trust Excise Tax imposed on corporations Tariff Act forces corporations to open their... View Details
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
temporary price promotion strategy can create an act-now force related to the FOMO on the benefit. Any skepticism on pricing needs to heavily emphasize the cons of not taking the vaccine, such as the... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
disciplines, where academic research is leading to the development of a second skin that could improve drug delivery or alerting farmers and scientists on how to reduce nitrous oxide emissions from agricultural farming. Harvard Business... View Details
- 01 Dec 2019
- News
The Race Against Resistance
the hospital, which we can then use to price our drug appropriately,” Kimble says. Kimble and Triola also stress the importance of developing antibiotics that can be used both in a hospital setting and at... View Details
Keywords: Lisa Scanlon Mogolov
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
physicians whether an available alternative drug was more or less costly than the advertised drug, primarily because physicians are not always aware of drug prices. Economic research is needed on the... View Details
Keywords: by Manda Salls
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
worldwide pharmaceuticals spending, according to Food and Drug Administration Commissioner Mark McClellan.) One problem, several panelists noted, is that European healthcare systems do not reimburse the high View Details
- 09 Aug 2016
- First Look
August 9, 2016
spending in the United States, accounting for less than 1% of prescriptions filled but nearly 28% of drug spending. Whereas traditional (chemically synthesized, "small-molecule") drugs have... View Details
Keywords: Sean Silverthorne
- 01 Mar 2016
- News
Off Script
top posts at Schering-Plough and Wyeth. Are there structural reforms that could be implemented in the drug industry to lower the market-driven price of drugs? Forcing pharma firms to invest in R&D a minimum... View Details
- 01 Dec 2017
- News
2017 in Health Care: Telemedicine Has Arrived
telemedicine services available next year to employees in states that allow it. We’re going to see a lot more investment in this area, from both established health care companies and startups. What’s next in health care? “More constraints on View Details
- 01 Dec 2004
- News
Finding a Balance
period, multinational pharmas reported a growth rate of only 1 percent.) The case outlines Hamied’s impact — for one, pressuring global pharmas to cut the price of AIDS drugs by exporting a low-cost... View Details
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
B). Set in 2015, it first describes Imprimis’s decision to introduce its own line of compounded eye drop medication called LessDrops. The case then examines the moral dilemma faced by CEO Mark Baum, who was struck by the problem of high View Details
Keywords: Sean Silverthorne
- Student-Profile
Olivia Zhao
write prescriptions. For the longest time, doctors didn’t know the costs that their patients would incur. Today, there are new electronic tools that show doctors the price of a given drug, as well as lower-cost alternatives. I’m curious... View Details
- 15 Dec 2024
- News
After Ozempic
Back before Ozempic, when Kate Mulroney (MBA 1984) spoke at technical conferences about her work at Novo Nordisk, people often assumed she was talking about Novartis. “I’d have to explain that’s a Swiss company; we’re Danish,” says Mulroney, now head of advanced... View Details
Fair Competition
unions, and specialty producers. Retail pharmacists extended these occupational exemptions and pressured drug manufacturers to maintain minimum prices throughout the Depression. The article fits into a... View Details