Double Bottom Line - Publications - Faculty & Research

08 Dec 2008
Research & Ideas

Thinking Twice About Supply-Chain Layoffs

centers can seriously affect an organization's bottom line and undermine its strategy. "My research reveals that what happens in the last 10 yards of retail supply chains is really important. Customers often... View Details

Keywords: by Julia Hanna; Retail

06 Mar 2006
What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

"I would be very happy if both Google and Yahoo resisted these constraints. The real bottom line is people, no matter where they reside. . . . Please do not limit this discussion to China." Nicole... View Details

Keywords: by James Heskett; Technology

13 Apr 2015
Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

regulatory requirements—thus preserving the legal right to keep operating the company. It also can mean preventing damage to the brand. Corporate investment in environmental sustainability can help the brand as well as the bottom line.... View Details

Keywords: by Carmen Nobel; Energy; Utilities

07 Aug 2000
Research & Ideas

Rocket Science Retailing

double their profits—especially retailers of products with short life cycles, such as clothing, consumer electronics, books, and music. But despite the potentially high payoff—and a commonly accepted belief among retailers that early... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

07 Jul 2020
Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details

Keywords: by Kristen Senz; Financial Services

28 Nov 2016
Research & Ideas

Challenging the Belief that Liability Laws Kill Medical Device Innovation

bottom line of medical device companies—it’s good for patients as well. Related Reading: New Medical Devices Get To Patients Too Slowly Public R&D Investments and Private-sector Patenting: Evidence from... View Details

Keywords: by Michael Blanding; Medical Devices & Supplies

08 Dec 2009
First Look

First Look: Dec. 8

quiet scandal. In a time of tightening ad budgets, losses to advertising fraud come straight from the bottom line—but savings can be equally dramatic. Here's a look behind the veil—an explanation of ad practices that have cheated even the... View Details

Keywords: Martha Lagace

30 Aug 2006
Op-Ed

The Compensation Game

example, clubs have little reason to try to camouflage the amount and channel it through arrangements designed to make the bottom line less visible. While athletes are paid generously during the period of... View Details

Keywords: by Lucian Bebchuk & Rakesh Khurana

21 May 2001
Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

and by extension with their entire staff. What they have in mind for management, they say, is a "new moral contract" that explicitly chooses value creation over the zero-sum game of value appropriation. Organizations that focus purely on the View Details

Keywords: by Martha Lagace

06 Sep 2006
Lessons from the Classroom

Mixing Students and Scientists in the Classroom

tremendous. Beyond that, at the outset, there was some mutual antagonism and posturing; the scientists assuming MBAs only care about the bottom line, and the MBAs thinking projects would move along much more efficiently if the scientists... View Details

Keywords: by Deborah Blagg; Education

01 Oct 2001
What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

fact, the implementation of information technology generally has been quite disappointing to the "fighting bottom line" in the modern Army to date. But let's suppose that all three of these barriers eventually are overcome. What... View Details

Keywords: by James Heskett

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

the transition to a more diversified product line based on the company's proprietary technologies. In one instance, Fuji manufactures protective film for flat panel displays from cellulose triacetate, the same material that is coated with... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

22 Oct 2012
Research & Ideas

Not Your Father’s State-Run Capitalism

companies, the researchers posit that they work best when three separate conditions are met: capital markets are well developed; companies recognize a single bottom line (such as profitability or sales); and... View Details

Keywords: by Michael Blanding

10 Jan 2005
Research & Ideas

How to Put Meaning Back into Leading

The bottom line is, after all, the bottom line when it comes to business success. No profit, no business. But should money be the sole measure... View Details

Keywords: by Martha Lagace

25 Jan 2012
Research & Ideas

A Few Firms Have Outsized Influence in D.C.

It's a truism for many that in American politics money buys influence. In one recent poll, 75 percent of respondents said they believed "money buys results in Congress." But the question of whose money and what results is not so easy to answer. There's hardly... View Details

Keywords: by Michael Blanding

12 Nov 2008
Research & Ideas

The Marketing of a President

Marketing of a President. Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock bottom approval ratings, and many... View Details

Keywords: by John Quelch

10 Oct 2005
Research & Ideas

Corporate Responsibility and the Environment: What is the Right Thing To Do?

conditions. Q: Some businesses assert that by "doing good" they are improving the bottom line through positive public relations. Does the research support this assertion? Are there concrete... View Details

Keywords: by Manda Salls

18 Sep 2000
Research & Ideas

Getting It Done: Improving Nonprofit Performance

Whereas the for-profit capital markets provide transparent objective criteria for making early- and later-stage investment decisions, balance risks with return, and create a "performance-driving cycle" by rewarding improvements in the top and View Details

Keywords: by James E. Aisner

10 Apr 2006
Research & Ideas

Lessons from the Browser Wars

on every PC shipped in the late 1990s? Researchers line up on both sides of the argument. A recent working paper by Harvard Business School professor Pai-Ling Yin and Stanford professor Timothy F. Bresnahan offers an answer. Looking at... View Details

Keywords: by Sara Grant; Computer; Consumer Products; Technology

30 Jan 2012
Research & Ideas

Measuring the Efficacy of the World’s Managers

WMS survey. The Census Bureau already keeps general track of firms' financial performance in the United States. The WMS team plans to match the management survey data against the financial performance data in order to investigate the link between management quality and... View Details

Keywords: by Carmen Nobel

Publications