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Publications

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  • All HBS Web  (529)
    • News  (47)
    • Research  (452)
    • Events  (1)
  • Faculty Publications  (325)

Show Results For

  • All HBS Web  (529)
    • News  (47)
    • Research  (452)
    • Events  (1)
  • Faculty Publications  (325)
← Page 7 of 529 Results →
  • July 2005 (Revised July 2006)
  • Case

Icebreaker: The US Entry Decision

By: Joseph B. Lassiter III and Dan Heath
Jeremy Moon, CEO of Icebreaker, merino wool, outdoor apparel manufacturer, believed the company could be a big hit in the United States, despite the presence of entrenched rivals. But Icebreaker clearly needed a new distribution approach. One option was to position... View Details
Keywords: Market Entry and Exit; Distribution Channels; Product Launch; Product Development; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; New Zealand; United States
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Lassiter, Joseph B., III, and Dan Heath. "Icebreaker: The US Entry Decision." Harvard Business School Case 806-006, July 2005. (Revised July 2006.)
  • TeachingInterests

Marketing Models Doctoral Seminar

This course is a doctoral level course on Quantitative Marketing. We will cover methodological as well as substantive topics this semester. Methodological topics include: Choice models, Entry and Exit models, Dynamic structural models, Bayesian estimation methods... View Details

  • November 2006 (Revised December 2006)
  • Case

Pitney Bowes Inc.

By: Clayton M. Christensen and Ho Howard Yu
Pitney Bowes, the world's dominant maker of equipment used in generating and handling mail, is facing flattening growth in its core businesses and needs to create new growth products and businesses. Describes how a group of employees use state-of-the-art techniques for... View Details
Keywords: Expansion; Corporate Entrepreneurship; Distribution Channels; Growth and Development Strategy; Manufacturing Industry
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Christensen, Clayton M., and Ho Howard Yu. "Pitney Bowes Inc." Harvard Business School Case 607-034, November 2006. (Revised December 2006.)
  • June 1989 (Revised January 1992)
  • Case

Ingersoll-Rand (A): Managing Multiple Channels--1985

By: V. Kasturi Rangan and E. Raymond Corey
James Clabough, marketing vice president at Ingersoll-Rand, has to decide on the distribution policy for a new product. The decision has marketing as well as organizational ramifications. View Details
Keywords: Decisions; Leadership Style; Marketing Channels; Product Launch; Distribution
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Rangan, V. Kasturi, and E. Raymond Corey. "Ingersoll-Rand (A): Managing Multiple Channels--1985." Harvard Business School Case 589-121, June 1989. (Revised January 1992.)
  • Research Summary

Technology and Knowledge Transfer in the Evolution of China’s Machine Industry

This work-in-progress provides a historical perspective on the role of foreign companies as providers of machinery equipment and facilitators of technology transfer in China from the last decade of the 19th century to the early 1950s. The project focuses on... View Details
  • June 1997
  • Supplement

Deaver Brown and Cross River, Inc.

In an interview with an HBS faculty member, Deaver Brown of Cross River, Inc. talks about how to get customers to distribute your product--knowledge of their objectives, knowing the deal, understanding your relative perspectives, flexibility, presenting the benefits to... View Details
Keywords: Business or Company Management; Marketing Channels; Distribution Channels
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Bhide, Amar. "Deaver Brown and Cross River, Inc." Harvard Business School Video Supplement 897-508, June 1997.

    Ayelet Israeli

    Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches... View Details
    Keywords: retailing; e-commerce industry; internet; automotive
    • February 2018 (Revised August 2018)
    • Case

    OpenInvest

    By: Shawn Cole, Boris Vallée and Nicole Tempest Keller
    Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting... View Details
    Keywords: Fintech; Impact Investing; Investment Portfolio; Customization and Personalization; Technological Innovation; Social Issues; Growth and Development Strategy; Business Model; Financial Services Industry
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    Cole, Shawn, Boris Vallée, and Nicole Tempest Keller. "OpenInvest." Harvard Business School Case 218-064, February 2018. (Revised August 2018.)
    • September 2002 (Revised June 2003)
    • Case

    Cartier v. Metro

    Metro, a German wholesaler, sued Cartier, a French luxury retailer, to require Cartier to honor Cartier's guarantee on its watches that Metro sold, even though Metro is not part of Cartier's selective distribution network. Is such a network incompatible with the... View Details
    Keywords: Lawsuits and Litigation; Distribution Channels; Apparel and Accessories Industry; France; Germany; European Union
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    Bagley, Constance E., and Claude Mosseri-Marlio. "Cartier v. Metro." Harvard Business School Case 803-054, September 2002. (Revised June 2003.)
    • October 2010 (Revised November 2010)
    • Case

    The NFL's Digital Media Strategy

    By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson
    In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details
    Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry
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    Elberse, Anita, C. Kelsey Calhoun, and Daven Johnson. "The NFL's Digital Media Strategy." Harvard Business School Case 511-055, October 2010. (Revised November 2010.)
    • June 2020
    • Teaching Note

    Armarium: Luxury Fashion Brands for Rent

    By: Jill Avery and David Fubini
    Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
    Keywords: Luxury Brand; Fashion; Sharing Economy; Two-sided Marketplace; Target Market; Customer Selection; Marketing; Brands and Branding; Luxury; Two-Sided Platforms; Business Model; Growth and Development Strategy; Customer Value and Value Chain; Fashion Industry; Consumer Products Industry; United States; North America
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    Avery, Jill, and David Fubini. "Armarium: Luxury Fashion Brands for Rent." Harvard Business School Teaching Note 520-108, June 2020.
    • July 2023
    • Case

    DayTwo: Going to Market with Gut Microbiome (Abridged)

    By: Ayelet Israeli
    DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
    Keywords: Business Startups; AI and Machine Learning; Nutrition; Market Entry and Exit; Product Marketing; Distribution Channels
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    Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome (Abridged)." Harvard Business School Case 524-015, July 2023.
    • November 2002 (Revised December 2002)
    • Case

    Calvin Klein, Inc. v. Warnaco Group, Inc.

    On May 30, 2000, Calvin Klein, Inc. (CKI) filed suit against Warnaco Group, Inc. and Linda Wachner, its CEO, for breaching its jeanswear licensing and distribution contract and, in so doing, diluting the equity of its brand. On June 26, 2000, Warnaco countered with its... View Details
    Keywords: Lawsuits and Litigation; Distribution Channels; Brands and Branding; Distribution Industry; Distribution Industry; Distribution Industry
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    Fournier, Susan M., and Jessica Boer. "Calvin Klein, Inc. v. Warnaco Group, Inc." Harvard Business School Case 503-011, November 2002. (Revised December 2002.)
    • October 2022 (Revised December 2022)
    • Case

    Aphro Beverages

    By: Frank V. Cespedes and Amram Migdal
    This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to... View Details
    Keywords: Agribusiness; Plant-Based Agribusiness; Business Ventures; Business Growth and Maturation; Entrepreneurship; Food; Geography; Geographic Scope; Management; Growth and Development Strategy; Growth Management; Resource Allocation; Marketing; Brands and Branding; Digital Marketing; Product Marketing; Product Launch; Product Positioning; Social Marketing; Operations; Distribution; Distribution Channels; Product; Product Design; Product Development; Supply Chain; Sales; Salesforce Management; Food and Beverage Industry; Africa; Ghana
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    Cespedes, Frank V., and Amram Migdal. "Aphro Beverages." Harvard Business School Case 823-044, October 2022. (Revised December 2022.)
    • Research Summary

    Research Questions

    By: Anita Elberse

    One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

    I focus on three sub-questions:

    1. How can managers in creative industries effectively manage products and product... View Details

      Janice H. Hammond

      Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

      Keywords: distribution; distribution; distribution; distribution; distribution; distribution; distribution
      • November 2023
      • Case

      Swanson Health: Becoming a Super Seller

      By: William R. Kerr, Daniel O'Connor and Paige Boehmcke
      Founded in 1969, Swanson Health sold vitamins, supplements, natural health products, and organic foods. Over the years, the company had successfully navigated multiple industry transitions as it expanded from a print catalog to sell products on its own... View Details
      Keywords: Sales; Transition; Growth Management; Distribution Channels; Organizational Change and Adaptation; Health Industry; Consumer Products Industry; United States
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      Kerr, William R., Daniel O'Connor, and Paige Boehmcke. "Swanson Health: Becoming a Super Seller." Harvard Business School Case 824-093, November 2023.
      • February 1997 (Revised November 2007)
      • Case

      Tale of Two Electronic Components Distributors

      By: Ananth Raman and Bharat P. Rao
      Discusses the role of distribution intermediaries in the electronic components industry, and describes operations at two of these distributors. Serves as a vehicle to discuss the functions provided by distributors in the channel. Also lets students understand the... View Details
      Keywords: Growth and Development Strategy; Distribution Channels; Consolidation; Internet; Distribution Industry; Distribution Industry
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      Raman, Ananth, and Bharat P. Rao. "Tale of Two Electronic Components Distributors." Harvard Business School Case 697-064, February 1997. (Revised November 2007.)
      • January 1980 (Revised August 1985)
      • Case

      Cumberland Metal Industries: Engineered Products Division--1980

      By: Benson P. Shapiro
      Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an... View Details
      Keywords: Price; Information; Marketing Channels; Distribution Channels; Product Development; Consumer Products Industry
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      Shapiro, Benson P. "Cumberland Metal Industries: Engineered Products Division--1980." Harvard Business School Case 580-104, January 1980. (Revised August 1985.)
      • May 2013
      • Case

      Altius Golf and the Fighter Brand

      By: Robert J. Dolan and Sunru Yong
      Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details
      Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry
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      Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013.
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