Disney - Publications - Faculty & Research

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

15 May 2013
Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

before innovations like bunless sandwiches and boneless ribs, Disney began harnessing the power of limited availability by making its movies available for limited periods. The company locks away Dumbo, Cinderella, Peter Pan, and other... View Details

Keywords: Re: Michael I. Norton

31 Mar 2009
First Look

First Look: March 31, 2009

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=109013 Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=109014 The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?... View Details

Keywords: Martha Lagace

23 Jun 2009
First Look

First Look: June 23

juncture where Daniel Lamarre (CdS's CEO) is looking for new opportunities for growth. Lamarre is pondering the likelihood of success of Cirque's first resident show in Asia at Tokyo Disney Resort, its entry in the Macao market, and a new... View Details

Keywords: Martha Lagace

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

the details of their business is crazy," Hargrove declares. "Michael Eisner, for example, works on the design of rides at Disney World and has input into all of Disney's films." Updated advice: All your coaching and... View Details

Keywords: by Melissa Raffoni

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

arise primarily from the wave of mergers and acquisitions that continue to alter the balance of power among media firms. The Walt Disney Company, for instance, in addition to owning the American Broadcasting Company and ESPN through the... View Details

Keywords: by Peter K. Jacobs; Advertising

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

you how long the stores will last. I think it's fundamentally dependent on those hits. It is not like a Disney store, for example, which at least historically didn't depend on hits to drive traffic. Apple depends on hits to drive people... View Details

Keywords: by Sean Silverthorne

13 Jan 2015
First Look

First Look: January 13

shortly after Comcast made steps to acquire NBCUniversal in 2010, saw subsequent success in the marketplace. Symphony is so powerful, in fact, that competing conglomerates are keen to buy some of NBCUniversal's cross-promotional strength, as View Details

Keywords: Sean Silverthorne

19 Sep 2006
First Look

First Look: September 19, 2006

the merino fabric, or should he go the inherently subjective fashion route, given that the technical apparel market in China is virtually nonexistent? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806195 World Wide Licenses Ltd.:... View Details