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- Faculty Publications (75)
Show Results For
- All HBS Web (217)
- Faculty Publications (75)
- 01 Mar 2016
- News
Faculty Q&A: Price Check
addition, online retailers have a vast amount of data at their fingertips; solving complex problems with data seemed like a natural fit. Tell me about the research you did with Rue La La. Rue La La is in the online flash sales industry,... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
given that they're exchanging what they hope is a boost in demand for sure losses on the logistics side," says Harvard Business School Assistant Professor Donald Ngwe. Shipping Fees and Product Assortment in Online Retail explores... View Details
Harry B. Cunningham
Cunningham took over S. S. Kresge with a vision to convert the retail chain into a discounter. Cunningham opened the first K-Mart discount store in a Detroit suburb in 1962. When Cunningham embarked on his... View Details
Keywords: Retail
Kenneth A. Macke
Macke oversaw a period of growth and expansion for the company. During his CEO tenure, the revenues of Dayton Hudson tripled – from $6.5 billion in 1983 to $19.2 billion in 1994. The number of retail locations also expanded dramatically... View Details
Keywords: Retail
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
spend X amount and receive an offer or discount of some kind. When you talk to retailers about their frequent shopper programs, they'll say the programs work and are very profitable. Then you ask, "How... View Details
- 01 Sep 2010
- News
Online Fashionistas
MAYBANK AND WILSON: Doing well while looking good. Courtesy Gilt Groupe Cofounded in 2007 by Alexandra Wilkis Wilson (MBA ’04), formerly of Louis Vuitton and Bulgari, and ex-eBayer Alexis Maybank (MBA ’04), Gilt Groupe is an online, members-only, luxury View Details
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
ever-improving technology, customer loyalty programs are proving extremely popular among retailers—but merchants are not getting all they should out of them. The reason? Professor José Alvarez says retailers need to see customers as... View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
of retailing through consulting and marketing work for a roster of global clients. Traub recently sat down with Gilt Groupe cofounders Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) to discuss View Details
Charles Lazarus
Lazarus revolutionized the toy industry with his chain’s “cookie-cutter” uniformity, one-price discount policy, and deep inventory of 18,000 individual items. Toys “R” Us was one of the fastest growing and most profitable firms in the... View Details
Keywords: Retail
Samuel H. Kress
Kress built a discount chain store based on an economies of scale model. He started offering fewer items than traditional 5- and 10- cent stores, in order to offer bargain prices to a lower-income clientele. Kress’ stores were a great... View Details
Keywords: Retail
Charles S. Woolworth
Taking control of the family discount goods enterprise upon his brother Frank’s death, Charles Woolworth continued to expand the company. In the 1920s, Woolworth began operations in Cuba and Germany, and American operations were extended... View Details
Keywords: Retail
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
returns on investment than those pursuing the first two strategies. The woes of once great retailers like Sears Roebuck are cited as evidence. But midfield is critical. It represents the middle of the market, to which one end of the... View Details
- 01 Jun 2000
- News
Priceline's Jay Walker: The Future is Wow
convenient place to shop ("7-Eleven is more convenient, but it doesn't have the retail share Wal-Mart has"), the discount retailer gained market supremacy by proclaiming, and... View Details
Leslie Wexner
Victoria’s Secret and turning them into profitable enterprises. In his companies, Wexner has created one of the leading specialty fashion enterprises, serving every market from contemporary women’s wear and plus size clothing to discount... View Details
Keywords: Retail
John Wanamaker
Wanamaker stores were the first to have a restaurant, electricity, an elevator, and a discount “downstairs” store. Wanamaker was also the first merchant to take out full-page newspaper ads that were written from the consumer’s point of... View Details
Keywords: Retail
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
“She also offered medical advice, delivery services, and prescription compounding—services not offered by department stores,” writes Sawyer. “Gleason also cultivated a reputation for providing indigent community members with medical advice and services.” It was a time... View Details
Samuel M. Walton
1987, Wal-Marts numbered over 1,000 and had sales of $14 billion. Gaining momentum from the success of Wal-Mart, Walton created the highly successful bulk food store chain, Sam’s Wholesale Club, which also earned revenues in the billions. Walton’s enterprise has been... View Details
Keywords: Retail
- Web
Thomas Stemberg | Baker Library
office supplies, where customers wheeled their own carts through aisles of discounted office offerings from faxes and computer printers to pens and paper products, and, yes, staples. Staples launched in 1986 and not only created but also... View Details
- 01 Dec 2014
- News
Instilling Production with Principles
pro-environmental policies are money savers and the key to her company’s continued success, Yang says. More Retail Revolutions Recycling the Consignment Shop Bigger than the local consignment shop and easier than eBay, thredUP, cofounded... View Details
- 20 Feb 2013
- News
Thanking Veterans Online
Veterans Affairs benefits, Hall and fellow Army Ranger Matthew Thompson (MBA 2010) sought to create a business that would help veterans receive the benefits they deserve. The result was TroopSwap, an online source for discounts and other... View Details