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Show Results For
- All HBS Web
(154)
- News (44)
- Research (104)
- Multimedia (3)
- Faculty Publications (74)
- 01 Jun 2018
- News
Floor It
the patient’s tissue and data, you will never understand what the new precision medicine targets might be or how to use available drugs,” says Giusti. To improve that access, the accelerator brought together leaders at direct-to-consumer... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home goods is a View Details
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
global poverty; their target is to donate 10% of their profits, but as a new capital-intensive business they give 2% of their revenue. Their income streams are mainly direct-to-consumer sales along with corporate sales and a special... View Details
Keywords: Carmen Nobel
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
remain a 'reseller,' taking inventory of products from users and reselling them to wholesalers. This means its advantage can only come from scale. The problem then is that Gazelle's direct-to-consumer approach on its buy side places it at... View Details
- 30 Oct 2019
- Blog Post
Candidates Seeking Opportunities After Graduation: Lessons Learned
function or company, Michael crafted his around problems and people. “I started with the challenges I’m interested in, rather than ‘functions’,” he explains. With an eye toward a position in media, he was looking for an opportunity to develop a digital business, define... View Details
Keywords: All Industries
- 15 Apr 2014
- First Look
First Look: April 15
including certificate-of-need laws and the advent of Accountable Care Organizations (ACOs) and bundled payments. CTCA's for-profit status and direct-to-consumer advertising made it a target, he knew. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 01 Sep 2020
- News
Giving Amazon the Boot
direct-to-consumer brands are bypassing Amazon from the get-go. “What I have learned from talking to hundreds of our merchants is that when they start a business, it’s really an expression of themselves. And it’s important for their... View Details
- 01 Jun 2020
- News
Vital Signs
and CEO of Natalist, a direct-to-consumer fertility company. We talked with Tecco about how the pandemic has impacted the health care startup and venture capital ecosystem. What ideas and companies have seen an increase in funding during... View Details
- 07 Jan 2025
- Blog Post
Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands
direct-to-consumer and brand playbook. In the last twelve months, three of the teams she has worked with have raised rounds of over $10mm, including Allara Health, founded by Rachel Blank (MBA 2018). As an advisor, Twist also frequently... View Details
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
519-011 Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC)... View Details
Keywords: Dina Gerdeman
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
and a profile that varies by situation and according to the patient’s life stage.” Patient Empowerment Taken Too Far? As an example of patient empowerment—and a glimpse at its potential problems—Quelch talked about taking the 23andMe test, a saliva-based View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with... View Details
Keywords: Dina Gerdeman
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
in-person bootcamps. Should Flatiron shift investment to aggressively expand online or grow online and in-person bootcamps in tandem? Should they pursue opportunities to sell online programs to universities and corporations, in addition to their View Details
Keywords: Re: Multiple Faculty
- Web
Online Digital Marketing Strategy Course | HBS Online
Digital Era Explore digital technologies and innovations introduced by direct-to-consumer (DTC) companies, their associated marketing risks and challenges, and how to reshape your marketing practices to compete with emerging brands.... View Details
- 01 Mar 2025
- News
Heartland
Let me tell you what’s fantastic about offal.” Jordan Kraft Lambert (MBA 2016), Colorado State University’s first director of agricultural innovation, is a full-body talker, and the topic of organ meat has her fired up. The parts of the cow typically seen as... View Details
- 24 Jun 2014
- First Look
First Look: June 24
http://hbr.org/product/managing-change-at-axis-bank-a/an/114082-PDF-ENG Harvard Business School Case 514-019 Making stickK Stick: The Business of Behavioral Economics stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose... View Details
Keywords: Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
find that three commonly used models that all suffer from the IPS restriction-the homogeneous logit model, the nested logit model, and the random coefficient logit model-lead to counterintuitive estimates of the sources of demand gains due to increased marketing... View Details
Keywords: Sean Silverthorne
- 15 Dec 2015
- News
The Year in Ideas 2015
large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
- 17 Jan 2017
- First Look
First Look at New Research: January 17
Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker’s success in delivering on the promise of “designer eyewear at revolutionary prices,” via a direct-to-consumer sales model.... View Details
Keywords: Sean Silverthorne