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Publications

Publications

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  • All HBS Web  (216)
    • News  (2)
    • Research  (205)
  • Faculty Publications  (3)

Show Results For

  • All HBS Web  (216)
    • News  (2)
    • Research  (205)
  • Faculty Publications  (3)
← Page 7 of 216 Results →
  • 04 Feb 2019
  • Book

Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway

Keywords: by Dina Gerdeman; Green Technology; Energy
  • 30 Jul 2018
  • Research & Ideas

Why Ethical People Become Unethical Negotiators

PeopleImages Convicted stockbroker Bernie Madoff knew exactly what he was doing when he stole billions from clients, yet the financial advisor didn’t pull off the biggest Ponzi scheme in the United States by himself. He had the help of unwitting accomplices—hundreds of... View Details
Keywords: by Dina Gerdeman
  • 29 Apr 2020
  • Book

The Key to Powerful Social Change: Small Villages

Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details
Keywords: by Dina Gerdeman
  • 08 Nov 2017
  • Research & Ideas

Handgun Waiting Periods Prevent Hundreds of Homicides Each Year

iStockPhoto State laws that require people to wait a few days before purchasing firearms reduce gun-related homicides by 17 percent, new research shows. Waiting periods saved 750 lives per year in the 17 states that had such policies in 2014, according to the study... View Details
Keywords: by Dina Gerdeman
  • 06 Mar 2017
  • Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to results of a new study by Uma R.... View Details
Keywords: by Dina Gerdeman; Retail; Advertising
  • 15 Sep 2016
  • Research & Ideas

Political Dysfunction Makes America Less Competitive

The American economy is a mess, and our broken political system is largely to blame, according to a Harvard Business School US Competitiveness Project report released today. Harvard’s Michael E. Porter, Jan W. Rivkin, and Mihir A. Desai say American economic... View Details
Keywords: by Dina Gerdeman
  • 08 Dec 2015
  • Research Event

Research Trends Discussed at India and South Asia Conference

Scholars from around the world discussed the history and current business trends in India and Southeast Asia at Harvard Business School. The Business History of India and South Asia: Recent Trends in Research conference covered topics including India and the great... View Details
Keywords: by Dina Gerdeman; Education
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

At last year's Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear's forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its own Twitter account. Then some marketing genius at Arby's, whose... View Details
Keywords: by Dina Gerdeman; Advertising
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

Gaining the community's trust is vital to building a successful business with crowdsourcing, agreed business leaders at the Digital Initiative Summit at Harvard Business School on March 30. When Tongal got its start in 2009, some members of the community questioned... View Details
Keywords: by Dina Gerdeman
  • 11 May 2015
  • Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
Keywords: by Dina Gerdeman; Transportation
  • 29 Jun 2015
  • HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

Your patient health care data is most likely scattered throughout the medical universe, in everything from notes scribbled by various doctors to test results resting in far-flung computer systems. So when medical professionals need to pull that information together to... View Details
Keywords: by Dina Gerdeman; Health; Technology
  • 30 Jul 2014
  • Lessons from the Classroom

Teaching The Deal

It's best to be nice when negotiating a business deal, but it's also OK to be aggressive in pursuing your interests—as long as you back up your position with facts. "If you're a seller and your price seems high, but it's justified in some way, with market... View Details
Keywords: by Dina Gerdeman; Education
  • 13 Oct 2011
  • Lessons from the Classroom

Building a Business in the Context of a Life

When MBAs start the second semester of their second year at Harvard Business School, most have already lined up new jobs--but that doesn't mean they have a clear idea what they want out of the rest of their lives. The same could be said for many business practitioners... View Details
Keywords: by Dina Gerdeman; Education
  • 02 Jul 2024
  • Book

Five Essential Elements to Build the Capital You Need to Lead

To aspiring entrepreneurs and other business practitioners looking to advance their careers, the path to a leadership role may seem daunting. Yet anyone with a dream to open a business, start a nonprofit, or simply move up the ranks at work can indeed get where they... View Details
Keywords: by Dina Gerdeman
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the consumer is given the option... View Details
Keywords: by Dina Gerdeman
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns on investment can be found.... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 04 Feb 2022
  • Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details
Keywords: by Dina Gerdeman
  • 17 Dec 2020
  • Research & Ideas

The 10 Most Popular Stories of 2020

Need to Walk the Talk Why Japanese Businesses Are So Good at Surviving Crises About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: imaginima] What will be... View Details
Keywords: by Dina Gerdeman
  • 29 Jun 2017
  • Research & Ideas

Why Uber Is Worth Saving and How To Do It

Credit: Nicolas McComber Uber’s roller coaster ride from ride-sharing pioneer to shunned bad boy should be a lesson to other disruptive startups: Fighting hard is good, while fighting unfairly loses you respect, customers, and perhaps your company. “A company can fight... View Details
Keywords: by Dina Gerdeman; Transportation
  • 10 Aug 2016
  • Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

Colleges and universities are learning what companies have known for a long time—when scandal breaks, business can take a significant hit. New research from Harvard Business School concludes that high-profile scandals on college campuses—cheating, hazing, sexual... View Details
Keywords: by Dina Gerdeman; Education
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