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  • 09 May 2017
  • First Look

New Research and Ideas, May 9

innovation adoption and, over time, the breadth of the organization’s innovation practices. We delineate these processes, as well as the internal and external contingencies that influence them and offer directions for future research.... View Details
Keywords: Sean Silverthorne
  • May–June 2024
  • Article

Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
Keywords: Prejudice and Bias; Gender; Training; Recruitment; Personal Development and Career
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  • 2023
  • Working Paper

Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
Keywords: STEM; Selection and Staffing; Gender; Prejudice and Bias; Training; Equality and Inequality; Competency and Skills
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  • 2010
  • Article

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
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  • Web

Placement - Doctoral

(HKUST) Dissertation: Equity Market Views and Digital Technology Investment in Non-IT Firms Advisors: Suraj Srinivasan (Chair), Paul M. Healy , Charles C.Y. Wang , and Shane M. Greenstein Hashim Zaman Accounting & Management, 2022... View Details
  • Article

Why Do Intermediaries Divert Search?

By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e., inducing consumers to search more than they would like): 1)... View Details
Keywords: Market Intermediation; Search; Two-Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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  • 10 May 2016
  • First Look

May 10, 2016

Decline and Encarta's Emergence By: Greenstein, Shane Abstract—The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s... View Details
Keywords: Carmen Nobel
  • April 2021
  • Case

Glass-Shattering Leaders: Ana Paula Pessoa

By: Boris Groysberg and Colleen Ammerman
Ana Paula Pessoa built a career at the largest media conglomerate in Latin America, combining a passion for digital transformation with a commitment to doing work that had a positive impact on society. Having grown up during a dictatorial military regime in Brazil, the... View Details
Keywords: Glass Ceiling; Leadership; Gender; Power and Influence
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  • 2007
  • Working Paper

Why Do Intermediaries Divert Search?

By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e. inducing consumers to search more than they would like): i)... View Details
Keywords: Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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  • Web

Marketing - Faculty & Research

influenced by social factors. Companies are recognizing that there is a large market at the "bottom of the pyramid" and marketing to these consumers may require a new framework. These and related developments provide great opportunities... View Details
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

digital marketing to place stylish fast-fashion merchandise in front of target customers on social media sites such as Instagram, Facebook, and TikTok, as well as on its own website and mobile apps. Additionally, it has used email... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • Web

Strategy - Faculty & Research

Customer Memberships." Journal of Economics & Management Strategy 34, no. 2 (Summer 2025): 525–556. Boutiqaat: Influencing Retail in MENA By: Juan Alcacer and Noor Al Qadhi May 2025 | Teaching Note | Faculty Research Boutiqaat, a... View Details
  • Web

Great American Business Leaders of the 20th Century - Leadership

O'Neill Alcoa, 1987–1999 Anthony J. F. O'Reilly H. J. Heinz Company, 1979–1998 Adolph S. Ochs New York Times, 1896–1935 David M. Ogilvy Ogilvy & Mather Worldwide, 1954–1975 Ransom E. Olds Reo Motor Car Company, 1904–1915 Kenneth H. Olsen View Details
  • Web

Middle East & North Africa - Global

retail footprint or focus on expanding internationally beyond the Gulf and Jordan. The case explores platform strategy, influencer ecosystems, customer experience differentiation, and internationalization challenges in emerging markets.... View Details
  • Web

Africa - Global

strategy, influencer ecosystems, customer experience differentiation, and internationalization challenges in emerging markets. It is ideal for teaching courses in digital strategy, global entrepreneurship,... View Details
  • Web

Accounting & Management - Faculty & Research

practice units (IPUs), and outcomes measurement. Insight into time-driven activity-based costing, or TDABC, and the use of innovative digital health solutions are also touched upon. Leadership challenges and strategic dilemmas are... View Details
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

influence the companies being rated. We focus on corporate environmental ratings, the primary purpose of which is to help investors select "socially responsible" and avoid "socially irresponsible" companies. We... View Details
Keywords: Sean Silverthorne
  • Web

Online Business Courses & Certifications | HBS Online

edge and build customer loyalty. 4 weeks, 5-6 hrs/week Pay by July 24 $1,850 Certificate Power and Influence for Positive Impact Professor Julie Battilana Understand how power really works and develop your own to gain View Details
  • 22 Feb 2024
  • Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

Trustworthy AI Lab at the Digital Data Design Institute at Harvard. Neel shared insights on the nascent field that focuses on wiping the powerful technology’s virtual memory. “Increasingly, these models are trained on very large datasets... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 23 Jul 2013
  • First Look

First Look: July 23

Restaurant Hygiene Inspections and Online Reviews By: Kang, Jun Seok, Polina Kuznetsova, Yejin Choi, and Michael Luca Abstract—Restaurant hygiene inspections are often cited as a success story of public disclosure. Hygiene grades View Details
Keywords: Anna Secino