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  • February 2020
  • Supplement

Indigo Agriculture: Harnessing Nature

By: Michael W. Toffel and James Barnett
Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details
Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts
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  • 30 Jun 2020
  • Book

Capitalism Is More at Risk Than Ever

preface. Bower is the School’s Donald K. David Professor of Business Administration, Emeritus, Leonard is Eliot I. Snider and Family Professor of Business Administration and Co-chair of the School’s Social Enterprise Initiative, and Lynn... View Details
Keywords: by Martha Lagace
  • 14 Apr 2015
  • First Look

First Look: April 14

of people's relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including online View Details
Keywords: Sean Silverthorne
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

strategic objectives,” he says. “Selling divorced from the firm’s goals may be good for individual salespeople and their compensation, but it’s not good for the enterprise and its investors.” The value of selling MBA finance courses often... View Details
Keywords: by Michael Blanding
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

health of the enterprise rather than near-term returns to its shareholders. Their model would refocus companies’ attention to innovation, strategic renewal, and investment in the future. Publisher's link:... View Details
Keywords: Re: Multiple Faculty
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

  Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

be aware of the range of powerful, dynamic, and often conflicting forces shaping the emerging competitive environment. The globalization of markets, the increasing homogeneity of customer needs worldwide, the impact of the digital... View Details
Keywords: Sean Silverthorne
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

enterprise to address industry changes. In early 2016, following a reorganization, he faced questions of how to change the culture and use digital capabilities more effectively than competitors. Lévy turned... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2015
  • First Look

November 10, 2015

Don't Learn: Our Traditional Obsessions—Success, Taking Action, Fitting In, and Relying on Experts—Undermine Continuous Improvement By: Gino, F., and B. Staats Abstract—For any enterprise to be competitive, continuous learning and... View Details
Keywords: Sean Silverthorne
  • November 2019 (Revised June 2020)
  • Case

Indigo Agriculture: Harnessing Nature

By: Marco Iansiti, Michael W. Toffel and James Barnett
Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details
Keywords: Carbon Sequestration; Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts
Related
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

expenditures under the entry of new generation lab managers. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46697 Executive Education in the Digital Matrix: The Disruption of the Supply Landscape By: Moldoveanu,... View Details
Keywords: Dina Gerdeman
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

theoretical illustrations and Monte Carlo simulations to validate our claims. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52743 Executive Education in the Digital Vortex: The Disruption of the Supply Landscape... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2011
  • First Look

First Look: August 30

known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments in View Details
Keywords: Sean Silverthorne
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded company providing View Details
Keywords: Martha Lagace
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

and do it more efficiently, over time. Richard E. Beville should know. The chief operating officer of Lamont Digital Systems, a Greenwich, Conn., provider of digital telecommunications services, Beville... View Details
Keywords: by David Stauffer
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

2016 Random House The Content Trap: A Strategist's Guide to Digital Change By: Anand, Bharat Abstract—Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range... View Details
Keywords: Sean Silverthorne
  • 26 Apr 2004
  • Research & Ideas

A Clear Eye for Innovation

well. Most successful enterprises are adept at refining their current offerings, but they falter when it comes to pioneering radically new products and services. Kodak and Boeing are just two of the more recent examples of once dominant... View Details
Keywords: by Charles A. O'Reilly III & Michael L. Tushman
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

here as enterprise information technologies. Because complete contracts over IT assets are not possible, relationship specificity is an important consideration; scholarship on the theory of the firm yields a consistent prescription that... View Details
Keywords: Martha Lagace
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

general emergence of modern business enterprise in Asia, Latin America, and Africa. Many governmental policies after 1945 designed to facilitate catch-up ended up crippling such emergent business enterprises... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus on given resource constraints. Should they focus on the... View Details
Keywords: Dina Gerdeman

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