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- Faculty Publications (39)
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- All HBS Web (346)
- Faculty Publications (39)
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
the salesman's role in promoting goods was different from that of advertising. To use a military analogy common in the early twentieth century, advertising was a weapon for waging an air war, while salesmen were deployed as foot soldiers... View Details
Keywords: by Laura Linard
- 17 Feb 2022
- Book
When Employees Feel a Sense of Purpose, Companies Succeed
common set of expectations,” one scholarly article observes, “we are ‘under control’ whenever we are in their presence. If we want to be accepted, we try to live up to their expectations.” In companies with strong cultures, norms of... View Details
Keywords: by Ranjay Gulati
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
development of organic wine in countries with different winemaking traditions resulted in little common agreement regarding the definition of “organic” wine. After heated debate regarding the use of sulfites, differing organic wine... View Details
Keywords: Carmen Nobel
- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
conversation talked about even in Massachusetts, the so-called education Mecca of the world, there are many people who don't have access to broadband, to internet, to the digital tools, to things like Zoom Frazier: Yes. Yeah, absolutely.... View Details
- Web
Harvard Environmental Centers - Business & Environment
that address all aspects of the climate crisis. Digital, Data, and Design Institute at Harvard - Climate and Sustainability Impact Lab The mission of the lab is to advance our understanding of how digital transformation and the use of... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
(virtually) talked with more than 50 “resilient” businesses across a variety of countries and sectors. The results of this exploration show that managers are trying to ensure safety and maintain profitability with tremendous energy and creativity. While specific... View Details
Keywords: by Sean Silverthorne
- Web
The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
hues from which to choose. The New York Times enthused: “The feeling for line and color has extended to the most common of everyday tools. . . . The enormously useful fountain-pen until recently was content to be merely useful, in its... View Details
- Web
Tsedal Neeley | About
for Teaching and Learning at the Harvard Business School. She is recognized as one of the Forbes Future of Work 50 , Thinkers50 and 100 people transforming business who are innovating, sparking trends, and tackling global challenges. She focuses on leading... View Details
- 23 Nov 2021
- Research & Ideas
The Vinyl Renaissance: Take Those Old Records Off the Shelf
now for whom music has always been a free commodity. The more that we talk to college students and teenagers about why they buy vinyl, the common thread is that having vinyl in your dorm room or your house says something about you and who... View Details
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
digital age is a fertile area of his research. Luca is looking at rankings, expert evaluations, online consumer reviews, and quality disclosure laws to see how they work in market settings, and which are most important for consumers. To... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions... View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
example, homeowners traditionally hire housekeepers, gardeners, and others to help with common household chores. TaskRabbit, the digital equivalent, lets you hire people, but do so over the web. Likewise,... View Details
- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details
Keywords: Margie Kelley
- Web
Frequently Asked Questions | HBS Online
Specialization is available both as a digital and printed document. What kind of time commitment is required to complete a Learning Track? Learning Tracks consist of three online courses within a specific subject area. Individual courses... View Details
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest... View Details
Keywords: podcasts
- 12 Oct 2011
- First Look
First Look: October 12
specification. The Jeopardy! problem is different-it requires a probabilistic approach where there is no closed form solution. Instead, statistical patterns in the data are important, and there is no obvious mapping to the way queries are expressed. Such problems are... View Details
Keywords: Sean Silverthorne
- 10 Jan 2022
- Research & Ideas
How to Get Companies to Make Investments That Benefit Everyone
Nagle says the software industry’s reliance on free and open source software is the clearest example of how this “virtuous cycle” can work. The digital economy runs on FOSS, with 75 percent of corporate code reliant on the shared system.... View Details
Keywords: by Lane Lambert
- 03 Dec 2020
- Research & Ideas
Cut Payroll Costs with Transparency, Fairness, and Compassion
and layoffs. Questions that CEOs raised with us included: “What are best practices for digital terminations?” and “If the economy worsens and you have to consider reducing payroll, what’s the most effective way?” As we look ahead to what... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- Web
Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement
Practitioners Topics Topics Biotech/pharma Care Delivery Clinical Trials Digital Health Global Health Health Care Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical... View Details
- 01 May 2020
- What Do You Think?
Does Remote Work Mix with Organizational Culture?
distancing with our colleagues from our work teams.” On the other hand, Melanie Roberts reminds us that, “Charles Handy refers to culture as the soup we all swim about in, and that soup is thin when the ‘here’ is not a location and people are working asynchronously and... View Details
Keywords: by James Heskett