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Show Results For
- All HBS Web
(829)
- People (4)
- News (177)
- Research (462)
- Multimedia (2)
- Faculty Publications (148)
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- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise as a business has exploded in... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
(photos courtesy of Lovepop) (photos courtesy of Lovepop) Lovepop makes greeting cards that open to reveal intricate 3D designs that resemble an artistic take on a children’s pop-up book. The brainchild of two former ship designers—Wombi... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
volunteers “have helped the city capitalize on the innovation sprouting from Silicon Valley, through specific initiatives such as designing the structure of the city’s startup incubator, developing innovative ways to incorporate... View Details
Keywords: Margie Kelley
- 19 Feb 2013
- News
Sam Adams: Now (finally) in a can
- 15 Dec 2015
- News
Lovepop Woos The Sharks
Between two matching bids, the Boston-based company—which creates cards that open to reveal intricately designed 3D structures—chose Shark Kevin O’Leary’s $300,000 offer for 15% of the company. We talked to Rose about pitching the Sharks,... View Details
- 01 Jun 2017
- News
Supercharged
who intends to focus on the Chinese market at first, has every intention of eventually coming to the United States. Chinese penetration of foreign markets could take a variety of forms. But Ford’s Jeff Jones (MBA 2007), who oversees the Lincoln View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
reusable insulated water bottles. Kauss works with designers and artists to introduce new looks every season, often in partnership with major brands such as Disney and National Geographic. Her goal, however,... View Details
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger,... View Details
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
- 01 Feb 2000
- News
HBS Alumni Association Board of Directors: President's Report
at 40 percent), proactively publicize the School's Web site and add new features that will attract more alumni to the site, and develop push technology allowing alumni to subscribe to specific online offerings. Last year, the committee served as a sounding board for... View Details
Keywords: Edmund A. Hajim (MBA '64)
- 09 May 2013
- News
Road Trip
companies they will be visiting, and what makes them interesting case studies: Red Ants Pants (White Sulphur Springs, Montana). USA-made work clothes designed to fit women, including 70 sizes of pants. Founded in 2006 by Montana... View Details
- 06 Sep 2012
- News
Fashion-Forward
disrupted by digital media, for the most part, and they had already figured out how to bring in professional management. In fashion, it wasn’t so simple.” Amed began meeting with young British designers and networking. For nine months, he... View Details
- 01 Jun 2012
- News
Alumni Book Briefs
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) (Portfolio) The founders of Gilt Groupe reveal how they built the web’s most famous fusion of high tech and high fashion. Sample sales... View Details
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
Digital Initiative, was how to develop the skills and insight to become a leader in the digital age. Today’s MBA Program has multiple electives designed to help students conceive, lead, and execute digital innovation initiatives and... View Details
Keywords: Jennifer Gillespie
- 01 Oct 2002
- News
Jeremiah P. Murphy, Jr.
It's sad but true: Design Research, the Wursthaus, Elsie's, and a score of other local businesses once patronized by members of the Class of 1977 have long since closed their doors. But those who venture across the river during this... View Details
- 01 Jun 2013
- News
Brick by Brick
he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas. While the number of branded... View Details
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
- 01 Sep 2014
- News
All For One
community culture that could produce an innovative, coherent brand image. One of the strongest ideas that emerged from the labs was a desire to focus VW’s existing sustainability initiatives into a marketing concept called “Think Blue,”... View Details
- 01 Jun 2020
- News
Keeping the Beat
make one medium look like another in an aspirational sense, we usually fail because they’re by design very different. But if we instead say, OK, virtual actually has opportunity, it has the opportunity for me to engage with fans on a... View Details