Demand Uncertainty - Publications - Faculty & Research

March 2021 (Revised August 2024)
Case

Hotwire.com: Navigating Through Turbulence

By: Jeffrey F. Rayport, Manny de Zarraga and Eric Levine

On September 10, 2001, after speaking at an industry conference at New York’s World Trade Center, Hotwire co-founder Spencer Rascoff boarded a flight from Newark to San Francisco. After returning home, Rascoff awoke the next morning to a phone call informing him that... View Details

Keywords: September 11; Corporate Entrepreneurship; Business Growth and Maturation; Disruption; Decisions; Job Cuts and Outsourcing; Growth Management; Digital Platforms; Problems and Challenges; Risk and Uncertainty; Expansion; Internet and the Web; Leading Change; Leadership Style; Air Transportation Industry; Tourism Industry; San Francisco

Citation

Educators

Purchase

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

their ecosystem. They rapidly adapt and sometimes shift their value proposition to reflect ever-evolving demand conditions and discover new growth opportunities. They adapt their approach toward HR management to preserve business... View Details

Keywords: by Sean Silverthorne

07 Jan 2019
Research & Ideas

The Better Way to Forecast the Future

Grushka-Cockayne, that executives should adopt a similar approach when it comes to using probability forecasts of business-critical issues; for example, the likelihood that product demand will increase by a given percentage next quarter.... View Details

Keywords: by Roberta Holland; Air Transportation; Transportation

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

a 20 percent reduction. After it was forced to close many of its stores, Columbia Sportwear’s CEO Tim Boyle announced he would reduce his compensation to $10,000 (from $3 million compensation in 2018). Other employees would continue to be paid. LEADING IN TIMES OF... View Details

Keywords: by Boris Groysberg and Sarah Abbott

17 Sep 2018
Research & Ideas

Welcome to Retirement. Who Am I Now?

teenage daughter through a bumpy high school period by helping with schoolwork and spending more time with her. Activating a latent identity: A retiree rediscovers a passion that had become dormant due to the demands of work. One person... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation

Web

Case Studies - Social Impact Collaboratory

its new President Laurie Patton faced the challenge of students calling for divestment from fossil fuels, trustees opposed to it, and a series of day to day administrative challenges that demanded her immediate attention. How does change... View Details

11 Apr 2012
Research & Ideas

The High Risks of Short-Term Management

infrastructure that separates companies could have profound implications and incentivize companies to become more long-term-oriented. Q: What is the lesson for corporate leaders as they seek to balance the need for long-term strategy with short-term results View Details

Keywords: by Sean Silverthorne; Financial Services

Web

Strategy Execution Online Course | HBS Online

your organization's strategy. Highlights Performing the X-Test Analyzing Job Design Problems Span of Support Show Hide Details Concepts Designing High-Performing Jobs Understanding the Entrepreneurial Gap Identifying Spans of Influence and Support Balancing Supply and... View Details

Web

Technology & Operations Management Awards & Honors - Faculty & Research

Science Best Paper Award in Operations Management for "Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits" with David R. Bell and Santiago Gallino. Antonio Moreno : Finalist for the 2021 Manufacturing & Service... View Details

14 Sep 2023
Blog Post

MBAs Accelerate Their Social Enterprise Ventures

energizing relationships with farmers and changemakers that deepened my commitment to create impact in this space. Benjamin: Throughout my summer venture, extensive dialogues with NGOs and migrants across Europe confirmed my hypothesis: a pressing View Details

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

considered essential? How could employees’ safety be guaranteed? And, most recently, how can businesses preserve financial viability in the face of rapidly declining demand for products and services? The experiences we collected show... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

12 May 2020
Research & Ideas

It’s Time To Relaunch Your Remote Team

availability at certain times of the day. In these circumstances, it’s crucial to know how team members are coping with the added demands so that the team is able to support members, manage deadline expectations, and rebalance task loads... View Details

Keywords: by Tsedal Neeley

04 Apr 2023
Blog Post

Maersk’s Journey to Decarbonize Shipping

fuels—investing in new fuels is risky because anticipated demand might not materialize, and investing in ships that rely on new fuels is risky because ample fuel supplies might not materialize—Maersk is solving this by making a long-term... View Details

March 2024
Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo

In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details

Citation

Educators

Purchase

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

reliably meet the demand generated by these evolving clean energy technologies. These are but a few of the many opportunities corporate leadership will need to bring into its deliberations on strategy and resource allocation. Also, in... View Details

Web

HBS - Financials | Supplemental Financial Information

since its creation has been remarkable, spurred by the demand for a high-quality online business education as a tool for career and personal advancement. Expanding its course portfolio with timely new offerings, HBS Online launched... View Details

09 Sep 2015
Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

With global markets in turmoil over the last several weeks, leaders throughout the world are starting to think about how they should respond if confronted with an economic downturn. Yet what do we know about how leaders decide what to do when View Details

Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics

22 Jul 2019
Book

How to Be a Digital Platform Leader

Failure to get that pricing right inevitably leads to decline. You can see examples in businesses like ridesharing. The first player in the space was a company called Sidecar that never was able to figure out the right pricing to drive market View Details

Keywords: by Martha Lagace

Web

2024 Reunion Presentations - Alumni

you manage, the demand for a new model is evident. Join Professor Christina Wallace for a discussion of her new book, The Portfolio Life , which offers a framework for an anti-hustle, pro-rest approach to work/life balance built on three... View Details

29 Aug 2006
First Look

First Look: August 29, 2006

patent holder are zero, and an "aggressive" form where they are strictly positive. Even though the patentee's profits are protected with the lost profits damage measure, innovation incentives are reduced relative to a regime where infringement is deterred.... View Details

Keywords: Sean Silverthorne

Publications