Publications

11 May 2021
Working Paper Summaries

Time Dependency, Data Flow, and Competitive Advantage

Keywords: by Ehsan Valavi, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu, and Karim R. Lakhani

27 Sep 2018
Working Paper Summaries

Large-Scale Demand Estimation with Search Data

Keywords: by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler; Retail

February 2022
Case

CityScore: Big Data Comes to Boston

By: Boris Groysberg and Sarah L. Abbott

In 2016, Martin “Marty” Walsh, the Mayor of Boston, introduced CityScore, a data dashboard that measured the city’s progress across a range of metrics. The dashboard was updated daily and publicly available. The mayor frequently discussed the CityScore targets in... View Details

Keywords: Analytics and Data Science; Government Administration; Leadership; Transformation; City; Measurement and Metrics; Public Administration Industry; Boston; United States

September 2020 (Revised July 2022)
Exercise

Artea (B): Including Customer-Level Demographic Data

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

October 2018
Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran

The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details

Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States

2018
Simulation

Financial Analysis Simulation: Data Detective

By: Suraj Srinivasan and V.G. Narayanan

In this simulation, students learn to identify typical industry characteristics revealed in financial data. Equipped with an interactive and flexible set of tools, students analyze disguised financials and—using their knowledge of operational practices and reasoning... View Details

Keywords: Financial Analysis; Financial Accounting; Financial Ratios; Accounting; Financial Statements; Analysis

January 2002
Case

Relational Data Models in Enterprise-Level Information Systems

Provides an overview of some important aspects of the relational data models that underlie today's enterprise-level information technologies, such as enterprise resource planning and customer relationship management. Key concepts covered include relational data and... View Details

Keywords: Information Technology

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

November 2019
Article

How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework

By: Doug J. Chung, Byungyeon Kim and Byoung G. Park

This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call... View Details

Keywords: Nerlove-Arrow Framework; Stock-of-goodwill; Dynamic Panel Data; Serial Correlation; Instrumental Variables; Sales Effectiveness; Detailing; Analytics and Data Science; Sales; Analysis; Performance Effectiveness; Pharmaceutical Industry

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February 2024
Supplement

Data Science at the Warriors

By: Iavor I Bojinov

1995
Book

Data Analysis, Regression, and Forecasting

By: A. Schleifer Jr. and D. E. Bell

Keywords: Forecasting and Prediction

May 1983 (Revised November 1987)
Case

Technical Data Corp.: Business Plan

By: William A. Sahlman

Contains materials extracted from a business plan developed by the company in 1980. The purpose of the business plan was to raise $100,000 to finance the commencement of operations. The firm intended to provide analytical services to bond market traders. The product... View Details

Keywords: Business Plan

January 2020
Case

Kaggle 2019 Data Science Survey

By: Yael Grushka-Cockayne, Michael Parzen, Paul Hamilton and Steven Randazzo

August 1981
Background Note

Overview of Data Communications Technology

By: James I. Cash Jr.

Keywords: Information Technology

October 2023 (Revised April 2024)
Case

TetraScience: Unlocking the Power of Scientific Data

By: Satish Tadikonda and William Marks

After pivoting from a focus on hardware to a focus on scientific data, TetraScience, led by veteran SaaS executive, Patrick Grady and Founder Spin Wang, has embarked on a journey from nearly cash-out to a player in the scientific data management space. This case... View Details

Keywords: Business Model; Change Management; Entrepreneurship; Information Management; Business Strategy; Market Entry and Exit; Information Technology Industry

July 2021
Article

Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance

By: Goran Calic and Maryam Ghasemaghaei

Over the last decade, the use big data in firms has seen a rapid increase. Whilst scholars have begun to unpack the relationship between big data utilisation and financial performance, significant uncertainty exists about the ethical uses of this new asset. Whether... View Details

Keywords: Analytics and Data Science; AI and Machine Learning; Performance Improvement; Organizational Change and Adaptation

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September 13, 2023
Article

How the Best Chief Data Officers Create Value

By: Suraj Srinivasan and Robin Seibert

Despite the rapidly increasing prominence of data and analytics functions, the majority of chief data officers (CDOs) fail to value and price the business outcomes created by their data and analytics capabilities. It comes as no surprise then that many CDOs fall behind... View Details

Keywords: Value Creation; Analytics and Data Science; Measurement and Metrics; Leadership