Publications

January 1998
Teaching Note

SaleSoft, Inc. (A) TN

By: Das Narayandas

Teaching Note for (9-596-112). View Details

Keywords: Technology Industry

05 Jun 2020
News

Lessons from Chinese Companies’ Response to Covid-19

16 Jul 2019
News

The Making of a Movement

joined Professor Das Narayandas in a case discussion around the reasons for Cycle for Survival's spectacular success. HBS alumni are invited to watch the video of this presentation. View Details

Keywords: Greg Forbes Siegman; cancer

01 Mar 2014
News

Tata Open for Business

Executive Education participants talk about their programs as a transformational experience," says Professor Das Narayandas, senior associate dean and chair of Executive Education. And not just because of what they learn in the classroom,... View Details

Keywords: Morrell, Daniel; Colleges, Universities, and Professional Schools; Educational Services; Construction of Buildings; Construction

Profile

Andrea Nadosy

people – it’s like having a third year wrapped inside the other two.” Andrea is particularly grateful to Das Narayandas, “an amazing marketing professor who single-handedly changed the way I looked at business.” Professor View Details

01 Sep 2003
News

Class Day & Commencement

(BGIE), Associate Professor Das Narayandas (Marketing), and Associate Professor Frances Frei (TOM), who also won the award last year. Next up was Student Speaker Brendan McGeever (MBA ’03), whose humorous... View Details

Keywords: commencement; Colleges, Universities, and Professional Schools; Educational Services

2016
Working Paper

The Skills Gap and the Near-Far Problem in Executive Education and Leadership Development

By: Mihnea Moldoveanu and Das Narayandas

Executive development programs have entered a period of rapid transformation, driven on one side by the proliferation of a new technological, cultural, and economic landscape commonly referred to as “digital disruption” and on the other by a widening gap between the... View Details

Keywords: Information Technology; Executive Education; Disruption; Management Skills

Read Now

March 2006 (Revised April 2006)
Case

NOK (A)

By: Das Narayandas and Kate Attea

Highlights issues that a multidivision firm faces as it moves from managing products for profit to managing customers for profit. View Details

Keywords: Business Divisions; Transformation; Customer Focus and Relationships; Profit; Management; Product Marketing; Organizations; Commercialization

November 2001
Case

Korea-Tender

By: Das Narayandas and Kate Attea

Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details

Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy

May 2001 (Revised February 2005)
Case

KONE: The MonoSpace Launch in Germany

By: Das Narayandas and Gordon Swartz

Focuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one... View Details

Keywords: Machinery and Machining; Product Launch; Product Development; Construction Industry; Germany

August 1997
Case

Industry.Net (B-2)

By: Das Narayandas and Christine Steinman

Keywords: Web Services Industry

Find at Harvard

August 1997
Case

Industry.Net (B-1)

By: Das Narayandas and Christine Steinman

Keywords: Web Services Industry

Find at Harvard

January 2009
Teaching Note

Biocon: Launching a New Cancer Drug in India (TN)

By: Sunil Gupta and Das Narayandas

Teaching Note for [508026]. View Details

Keywords: Product Launch; Market Timing; Price; Distribution Channels; Marketing Strategy; Health Care and Treatment; Biotechnology Industry; Pharmaceutical Industry; India

September 2008 (Revised February 2009)
Case

BMW's Project Switch (A): Importers vs. National Sales Companies

By: Das Narayandas and Kerry Herman

BMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW's approach to redesigning its channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy. View Details

Keywords: Marketing Strategy; Distribution Channels; Conflict and Resolution; Auto Industry; European Union; Greece

August 2007 (Revised November 2008)
Case

Biocon: Launching a New Cancer Drug in India

By: Sunil Gupta and Das Narayandas

Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India. View Details

Keywords: Price; Health Care and Treatment; Marketing Strategy; Product Launch; Planning; Biotechnology Industry; Pharmaceutical Industry; India