Publications
Publications
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- Faculty Publications (136)
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- February 1998
- Case
Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side
By: Das Narayandas and Gerald Zaltman
Explores the human element in formulating marketing strategy. A rewritten version of an earlier note. Includes color exhibits. View Details
- January 1998
- Teaching Note
SaleSoft, Inc. (A) TN
By: Das Narayandas
Teaching Note for (9-596-112). View Details
Keywords: Technology Industry
- 1998
- Article
The Nature of Trust and Its Impact on Relationship Management Activities
By: Joseph P. Cannon, Greg Gundlach and Das Narayandas
- November 1997 (Revised February 1998)
- Case
WESCO Distribution, Inc.
By: Das Narayandas
In 1996, WESCO, a national distributor of electrical equipment and supplies, charted out a growth of 6 to 8 percent in sales, and 12 to 16 percent in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts (NA) program... View Details
- August 1997
- Case
Industry.Net (A)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Industry.Net (B-1)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Industry.Net (B-2)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Industry.Net (C)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Industry.Net (D)
By: Das Narayandas and Christine Steinman
Keywords: Web Services Industry
- August 1997
- Case
Orbital Sciences Corporation: ORBCOMM
By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
- May 1996 (Revised March 1998)
- Case
SaleSoft, Inc. (A)
By: Das Narayandas
SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle... View Details
- March 1996
- Teaching Note
Dell Computer Corporation TN
By: Das Narayandas
Teaching Note for (9-596-058). View Details
Keywords: Computer Industry
- October 1995 (Revised September 1996)
- Case
Dell Computer Corporation
By: Das Narayandas and V. Kasturi Rangan
Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the... View Details
- Research Summary
Customer Management in Business-to-Business Markets
By: Das Narayandas
Das Narayandas is engaged in ongoing research on vendor firms' management of long-term customer relationships. The initial phase of his research involved identifying vendors that stood to benefit from long-term relationships with select sets of customers and... View Details
- Research Summary
Marketing Challenges in India
By: Das Narayandas
Das is writing a series of field cases that explore the challenges faced by firms in the rapidly evolving and growing Indian economy. View Details
- Research Summary
Personal Selling and Sales Management
By: Das Narayandas
Das is currently investigating benchmark practices in personal selling and sales management across a variety of industries. He is also conducting field studies to understand how firms are leveraging interactive technologies to support their field sales efforts. View Details
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