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Show Results For
- All HBS Web
(12,661)
- People (50)
- News (3,140)
- Research (7,013)
- Events (30)
- Multimedia (172)
- Faculty Publications (4,863)
- October 2006
- Article
Customer Lifetime Value and Firm Valuation
By: Sunil Gupta and Donald R. Lehmann
Gupta, Sunil, and Donald R. Lehmann. "Customer Lifetime Value and Firm Valuation." Journal of Relationship Marketing 5, nos. 2/3 (October 2006).
- 24 Apr 2014
- News
Medicine made personal
Entrepreneurship Club, Goyal has created the start-up Foresight Pharmaceuticals. Goyal and Levy secured a residency at the Harvard Innovation Lab and have pitched Foresight to HBS Business Angels, an alumni... View Details
Wallace R. Persons
During his twenty year tenure, Persons took Emerson from a small fan and motor maker with sales of $50 million to a large diversified industrial manufacturer with sales of over $900 million. Noted for... View Details
Keywords: Fabricated Goods
- 17 May 2022
- Cold Call Podcast
Delivering a Personalized Shopping Experience with AI
Keywords: Re: Jill J. Avery
- January 2005 (Revised June 2005)
- Case
Zipcar: Influencing Customer Behavior
By: Frances X. Frei and Hanna Rodriguez-Farrar
At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who... View Details
Keywords: Information Technology; Governance Controls; Behavior; Service Delivery; Service Operations; Consumer Behavior; Leasing; Transportation Industry; Service Industry; United States
Frei, Frances X., and Hanna Rodriguez-Farrar. "Zipcar: Influencing Customer Behavior." Harvard Business School Case 605-054, January 2005. (Revised June 2005.)
- March 2024
- Case
Unintended Consequences of Algorithmic Personalization
By: Eva Ascarza and Ayelet Israeli
“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for... View Details
Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Customization and Personalization; Technology Industry; Retail Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Unintended Consequences of Algorithmic Personalization." Harvard Business School Case 524-052, March 2024.
- Fast Answer
Personal wealth: statistics
Where can I find statistics and information on the wealthy? Wealth and Asset Ownership data from the Census Bureau. Global Wealth Report from Credit Suisse. Find the most recent as well as earlier... View Details
- 01 Dec 2011
- News
The Personal Touch
Timken’s face-to-face meetings with classmates in New York and London and his personal outreach to every member of his section helped make these successes possible. View Details
Keywords: reunion
- 13 May 2013
- News
The Personal Touch
Alex Timken has led all three Class of 1996 Reunion Campaigns, including a record-breaking 15th Reunion. That campaign raised more than $3 million, with Timken’s Section H achieving 57 percent participation, the highest in the class. Timken’s face-to-face meetings with... View Details