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  • Research Summary

Consumer's Relationships with Technologies

 

Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

the moment of acquisition) that the firm makes about customers' traits that are relevant for the firm (e.g., whether the customer will purchase again, how s/he will respond to specific marketing actions).... View Details
Keywords: Dina Gerdeman
  • May 2013
  • Supplement

Transport Corporation of India (B): Choosing the Right Candidate

By: V.G. Narayanan and Saloni Chaturvedi
Transport Corporation of India was a logistics company that provided multi-modal transport solutions to its customers. Set up in 1958, TCI had grown from a 'one man, one truck, one office' set-up to a company with revenues of $400 million in half a century. TCI's... View Details
Keywords: Customer Relationship Management; Business Divisions; Performance; Sales; Transportation Industry; India
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  • Program

Leading in the Digital Era

technology has become critical to the success in keeping a company competitive and driving growth. How can you get your organization to embrace technologies and data that hold extraordinary potential for delivering a differentiated View Details
  • Teaching Interest

Managing Human Capital: Keeping Hope Alive in Organizations (Not offered 2013-2014)

Managing Human Capital has been specifically designed to teach practical skills for the general manager who seeks to manage both other people and his or her own career with optimal effectiveness. Any and all students who believe they will need to effectively manage... View Details

  • Article

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
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  • May 2013
  • Supplement

Transport Corporation of India (D): Business Development across Divisions

By: V.G. Narayanan and Saloni Chaturvedi
Transport Corporation of India was a logistics company that provided multi-modal transport solutions to its customers. Set up in 1958, TCI had grown from a 'one man, one truck, one office' set-up to a company with revenues of $400 million in half a century. TCI's... View Details
Keywords: Customer Relationship Management; Business Divisions; Sales; Transportation Industry; India
Related
  • May 2013
  • Case

Transport Corporation of India (A): The Cross-selling Conundrum

By: V.G. Narayanan and Saloni Chaturvedi
Transport Corporation of India was a logistics company that provided multi-modal transport solutions to its customers. Set up in 1958, TCI had grown from a 'one man, one truck, one office' set-up to a company with revenues of $400 million in half a century. TCI's... View Details
Keywords: Customer Relationship Management; Business Divisions; Performance; Sales; Transportation Industry; India
Related
  • Program

Senior Executive Leadership Program—India

approaches to business challenges Seize growth opportunities and compete successfully in a complex global economy Improve your organization's ability to deliver value to customers Lead authentically and ethically at all levels and foster... View Details
  • Program

Creating Brand Value

Build brand loyalty and optimize your customer relationships Ensure consumers are allies, not adversaries Design brand strategy and manage brands for maximum value Compete more successfully by evolving and repositioning existing brands... View Details
  • 17 Sep 2013
  • First Look

First Look: September 17

Government Inspections: Evidence from Restaurant Hygiene Inspections and Online Reviews By: Kang, Jun Seok, Polina Kuznetsova, Yejin Choi, and Michael Luca Abstract—Restaurant hygiene inspections are often cited as a success story of public disclosure. Hygiene grades... View Details
Keywords: Sean Silverthorne
  • Program

Behavioral Economics—Virtual

Summary What if you could predict how customers will respond to a product? Or how employees will decide to implement a new initiative? In Behavioral Economics—Virtual, you'll acquire a dynamic framework for interpreting, analyzing, and... View Details
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

theory, we show how and why these anomalies may occur when cross elasticities are estimated for pairs of brands that are substitutes. We empirically examine these issues in the context of the widely used Multiplicative Competitive Interaction (MCI) and Multinomial... View Details
Keywords: Sean Silverthorne
  • Program

Senior Executive Leadership Program—Middle East

deliver value to customers Lead authentically and ethically at all levels and foster a culture of accountability across the organization Build confidence in yourself as a leader, decision-maker, and negotiator Develop enduring bonds with... View Details
  • Program

Senior Executive Program—Africa

to lead effectively and help your organization achieve ambitious goals. Design an effective strategy for business growth in an African context—within your country or across borders Differentiate your offerings and deliver more value to View Details
  • December 2008
  • Article

Behavioral Frontiers in Choice Modeling

We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice... View Details
Keywords: Mathematical Methods; Integration; Goals and Objectives; Decision Choices and Conditions; Problems and Challenges; Business Processes; Customers; Behavior; Economics
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  • 14 Apr 2015
  • First Look

First Look: April 14

and impact of ERM, but the studies are inconsistent and inconclusive, due, we believe, to an inadequate specification of how ERM is used in practice. Based on a ten-year field project, over 250 interviews with senior risk officers, and... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2018
  • Blog Post

Reading Between the Lines: How to Spot the Skills You Need Among the Resumes You Get

specific roles and verticals buried within the resume’s customary list of achievements. Even when applicants are not obvious fits for the roles you posted, they may have the skills and talent you need – all the virtues you would like to... View Details
Keywords: All Industries
  • Program

Strategic Marketing for Driving Growth

and execute an integrated marketing strategy that blends time-tested paradigms with recent innovations, aligns your business with customer needs, and differentiates your offerings from the competition. Whatever your industry, you will... View Details
  • Web

Resumes & Cover Letters - Alumni

in a straight chronological manner, but also make it immediately clear you have filled a variety of roles that use different but related skill sets. This is useful to provide a few accomplishments in the beginning to show a theme. Each role would also have View Details