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  • February 1989
  • Background Note

Note on Attracting Stakeholders

By: Amar Bhide and Howard H. Stevenson
Acquiring resources--or to put it more broadly, attracting stakeholders--is a basic entrepreneurial task. While every enterprise needs employees, customers, suppliers, and financiers who are willing to risk their time and money, attracting these "stakeholders" to an... View Details
Keywords: Business Ventures; Customers; Entrepreneurship; Investment; Human Resources; Organizational Design; Business and Stakeholder Relations; Risk and Uncertainty
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  • February 2008 (Revised May 2008)
  • Case

Lincoln Financial Group (A)

Lincoln Financial Group (LFG) reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate... View Details
Keywords: Competency and Skills; Customer Relationship Management; Training; Selection and Staffing; Organizational Change and Adaptation; Performance Evaluation; Sales; Corporate Strategy
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  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

customers routinely selected cards that although profitable for the bank could be a poor fit for customers’ needs—leading to low satisfaction scores, cancellations, and occasionally, financial distress. To... View Details
Keywords: Dina Gerdeman
  • 17 Sep 2013
  • First Look

First Look: September 17

determines the optimal number of customers to target. The resulting optimal customer ranking and target size selection leads to, on average, a 115% improvement in profit... View Details
Keywords: Sean Silverthorne
  • July 2004 (Revised March 2006)
  • Case

RosettaNet and ebXML: Betting on the Right eBusiness Standard

By: F. Warren McFarlan and Veronika Belokhvostova
A major enterprise software company must select which technologies to support, based on their long-term and short-term viability and benefits. The protagonist is involved in the release of the B2B integration component of major enterprise software whose purpose is to... View Details
Keywords: Communication Technology; Customer Focus and Relationships; Markets; Standards; Science-Based Business; Situation or Environment; Applications and Software; Technology Adoption; Information Technology Industry
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  • April 2021
  • Case

Zeynep Ton: The Good Jobs Strategy

By: Francesca Gino and Frances X. Frei
The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.

In Zeynop Ton’s 2014 book The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost... View Details
Keywords: Organizations; Selection and Staffing; Compensation and Benefits; Operations; Performance Effectiveness
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  • Program

Creating Brand Value

Build brand loyalty and optimize your customer relationships Ensure consumers are allies, not adversaries Design brand strategy and manage brands for maximum value Compete more successfully by evolving and repositioning existing brands... View Details
  • Program

Senior Executive Program—Africa

to lead effectively and help your organization achieve ambitious goals. Design an effective strategy for business growth in an African context—within your country or across borders Differentiate your offerings and deliver more value to View Details
  • Program

Behavioral Economics—Virtual

Summary What if you could predict how customers will respond to a product? Or how employees will decide to implement a new initiative? In Behavioral Economics—Virtual, you'll acquire a dynamic framework for interpreting, analyzing, and... View Details
  • June 2014 (Revised March 2016)
  • Case

Relating to Peapod

By: Susan Fournier and Jill Avery
Explores the relationships formed between consumers and the Peapod consumer-direct grocery delivery service, as revealed through an ethnographic study of Boston-area Peapod shoppers conducted between the Summer of 1997 and the Fall of 1999. Three representative case... View Details
Keywords: Brands and Branding; Customer Relationship Management; Marketing Strategy; Service Industry; Boston
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  • Program

Senior Executive Leadership Program—Middle East

deliver value to customers Lead authentically and ethically at all levels and foster a culture of accountability across the organization Build confidence in yourself as a leader, decision-maker, and negotiator Develop enduring bonds with... View Details
  • 03 Apr 2012
  • First Look

First Look: April 3

812-098 Provides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights, compared to other research methods.... View Details
Keywords: Carmen Nobel
  • Program

Strategic Marketing for Driving Growth

and execute an integrated marketing strategy that blends time-tested paradigms with recent innovations, aligns your business with customer needs, and differentiates your offerings from the competition. Whatever your industry, you will... View Details
  • 12 Nov 2013
  • First Look

First Look: November 12

GlaxoSmithKline: Sourcing Complex Professional Services Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional... View Details
Keywords: Sean Silverthorne
  • Program

Private Equity and Venture Capital

industries Structure and negotiate better deals Make better investment decisions by examining the influence of risk, earnings, and organizational change Move quickly to select the best deals and negotiate with greater confidence Optimize... View Details
Keywords: Finance; Finance
  • 20 Jan 2015
  • First Look

First Look: January 20

Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing By: Marquis, Christopher, and Michael W. Toffel Abstract—Under increased pressure to report environmental impacts, some firms View Details
Keywords: Sean Silverthorne
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

demand. Download working paper: http://www.nber.org/papers/w12756 The Value of a 'Free' Customer Authors:Sunil Gupta, Carl F. Mela, and Jose M. Vidal-Sanz Abstract Central to a firm's growth and marketing policy is the revenue and profit... View Details
Keywords: Sean Silverthorne
  • 22 Aug 2012
  • Working Paper Summaries

A Randomized Field Study of a Leadership WalkRounds™-Based Intervention

WalkRounds -based programs and performance has not been rigorously examined in a set of randomly selected hospitals. Objective: To fill this research gap, we conducted a randomized field study of a WalkRounds -based program. Research... View Details
Keywords: by Anita L. Tucker & Sara J. Singer; Health
  • 27 Sep 2011
  • First Look

First Look: September 27

two important forms of speaking up. These results can enable managers to solicit ideas from frontline workers that lead to performance improvement. Download the paper: http://www.hbs.edu/research/pdf/11-005.pdf "Learning from View Details
Keywords: Sean Silverthorne
  • Web

Resumes & Cover Letters - Alumni

includes additional sections such as publications and research. Use Parallel Construction Select a consistent order of information, format, and spacing. If one experience starts with a brief overview followed by bullet points, subsequent... View Details