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Show Results For
- All HBS Web
(235)
- People (1)
- News (46)
- Research (162)
- Events (1)
- Multimedia (1)
- Faculty Publications (71)
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- 02 Nov 2016
- What Do You Think?
Are Employees Becoming Job 'Renters' Instead of 'Owners'?
already been litigated in the press and before Congressional committees. My interest is in the 5,300 who were fired. Were they fired for cheating to meet goals for customer loyalty (and ironically risking... View Details
Keywords: by James Heskett
- 29 Jun 2017
- Research & Ideas
Why Uber Is Worth Saving and How To Do It
receive benefits—a move that would likely build a sense of loyalty toward the company that many of its drivers don’t seem to feel now. “You have drivers who are angry and want benefits, and they’re not loyal to Uber. They’ll work [with... View Details
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
World Nutella Day a cease-and-desist letter in 2013. The company backed down and eventually embraced this day of honor of its beloved product. Companies devote significant resources to holding focus groups and collecting customer... View Details
Keywords: by Danielle Kost
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Can Individuals Create Their Own Brand? The Case of the... View Details
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
units responsible for the costs. Wide spans of support become critically important when customer loyalty is vital to strategy implementation. The more complex and interdependent the job, the more important a... View Details
Keywords: by Robert Simons
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
the customer perspective section describes how to generate sales and loyalty from targeted customers. The financial and customer perspectives illustrate the desired outcomes... View Details
Keywords: by Robert S. Kaplan
- 29 May 2001
- Research & Ideas
Howard Stevenson on the Lessons of the Internet Era
yes/no decision making; Web-conditioned users who believe "free" is an entitlement; rapid mood swings in markets; and a lack of loyalty among customers and employees. New World, New Expertise In... View Details
Keywords: by Sean Silverthorne
- 12 Apr 2004
- Research & Ideas
Waking Up a Sleeping Company
choice but to make the Medtronic culture more performance-oriented if we were going to fulfill our mission. Otherwise, we would lose out to more aggressive competitors and never earn the right to serve those patients. ... the organization often rewarded View Details
Keywords: by Bill George
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
remote surveillance of the performance of these products. Predictive analysis applied to humans is now one of the hottest concepts to come along. It is being made possible by a system of customer loyalty... View Details
Keywords: by James Heskett
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
employee loyalty in organizations with large numbers of workers in direct contact with customers. The new movie Moneyball (and the book on which it is based) extol the virtues of employing nontraditional thinking and measurement in major... View Details
Keywords: by James Heskett
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
moment.) Why detergent? Why Europe? In Europe, consumers in individual countries may cling to a long-standing loyalty to certain beloved products: so-called heritage brands. In Europe, sometimes the same product is offered in different... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
customer loyalty has remained stubbornly consistent for forty years. Holt showed how the value of the hillbilly allegory was destroyed by the hippie counterculture in the late Sixties. Mountain Dew responded... View Details
Keywords: by Martha Lagace
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
organic and indulgent items. Photo: iStockPhoto Looking at loyalty card data from a large grocery chain in California, Karmarkar and Bollinger tracked and analyzed 936,232 purchases by 5,987 households across two years. To assess organic... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is correct. Coca-Cola, Nike, and... View Details
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
and friendly employees. Mobil decided to focus its marketing efforts on building long-term relationships with such consumers. It developed loyalty programs, based on a new SpeedpassTM payment mechanism (an employee innovation stimulated... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
perhaps even more importantly, engaging in CSR-activities on a customer-by-customer basis allows firms to calculate a return-on-investment for such activities: Do customers who we involve in our charitable causes "pay us back" with... View Details
Keywords: by Sean Silverthorne
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation and management have a vital... View Details
Keywords: by Martha Lagace
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
revenue for Amazon, in addition to the additional value the online retailing giant gets from the loyalty customers feel once they are enrolled. "THERE IS NO QUESTION THAT PRIME MEMBERS ARE EXTREMELY... View Details