Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,523) Arrow Down
Filter Results: (1,523) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,096)
    • People  (2)
    • News  (321)
    • Research  (1,523)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (911)

Show Results For

  • All HBS Web  (2,096)
    • People  (2)
    • News  (321)
    • Research  (1,523)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (911)
← Page 7 of 1,523 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Citation
Related
Gulati, Ranjay. "Building and Leading Customer Centric Organizations." . (Presented at the Alumni Club in Boston.)
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Citation
Related
Gulati, Ranjay. "Building and Leading Customer Centric Organizations." . (Presented at the Alumni Club in New York City.)
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Citation
Related
Gulati, Ranjay. "Building and Leading Customer Centric Organizations." . (Presented at the Alumni Club in New Delhi.)
  • 17 Jun 2016
  • Op-Ed

Companies Need to Start Marketing Security to Customers

undercut a positive message about a product's benefits with safety warnings. That might make you feel uncomfortable and even dissuade you from buying the brand. You might instead buy a competitive product that doesn't flag safety issues quite as much. "Risk... View Details
Keywords: by John A. Quelch; Entertainment & Recreation
  • March 2000 (Revised February 2005)
  • Case

Hewlett Packard--Computer Systems Organization: Selling to Enterprise Customers

By: Das Narayandas and Robert C. Dudley
In late 1996, Manuel Diaz, head of Worldwide Sales for Hewlett-Packard's (HP) Computer Systems Organization (CSO), is reviewing the results of an audit of HP's enterprise customer management approach with the objective of identifying market and organizational... View Details
Keywords: Accounting Audits; Transformation; Customer Relationship Management; Cost vs Benefits; Marketing Strategy; Sales; Computer Industry
Citation
Educators
Purchase
Related
Narayandas, Das, and Robert C. Dudley. "Hewlett Packard--Computer Systems Organization: Selling to Enterprise Customers." Harvard Business School Case 500-064, March 2000. (Revised February 2005.)
  • March 2003
  • Background Note

Managing a Customer Relationship Over Time

By: Das Narayandas
Describes the different ways in which vendors can sell a portfolio of products to industrial customers. View Details
Keywords: Customer Relationship Management; Management; Marketing Strategy; Product Marketing; Networks; Sales; Manufacturing Industry
Citation
Educators
Related
Narayandas, Das. "Managing a Customer Relationship Over Time." Harvard Business School Background Note 503-071, March 2003.
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Citation
Related
Gulati, Ranjay. "Building and Leading Customer Centric Organizations." . (Presented at the Alumni Club in Chicago.)
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Citation
Related
Gulati, Ranjay. "Building and Leading Customer Centric Organizations." . (Presented at the Alumni Club in Paris.)
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Citation
Related
Gulati, Ranjay. "Building and Leading Customer Centric Organizations." . (Presented at the Alumni Club in Tokyo.)
  • 21 Oct 2002
  • Research & Ideas

The Parable of the Bungled Baggage And the Unhappy Customer

said, "Would Professor Sasser meet the special service agent?"... I was feeling a little uncomfortable because I was going to talk about customer service and customer View Details
Keywords: by W. Earl Sasser
  • February 2010 (Revised September 2011)
  • Case

Local Motors: Designed by the Crowd, Built by the Customer

By: Michael I. Norton and Jeremy Dann
In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Manufacturing Industry; United States
Citation
Educators
Purchase
Related
Norton, Michael I., and Jeremy Dann. "Local Motors: Designed by the Crowd, Built by the Customer." Harvard Business School Case 510-062, February 2010. (Revised September 2011.)
  • March 2011
  • Exercise

Customer Intelligence Advantage: Module 2 Assignment

By: F. Asis Martinez Jerez
This exercise directs students to analyze a customer-centric firm by first understanding the elements that characterize a customer-centric organization, then by capturing and comparing this firm's approach to customer-centricity. Students interview three levels in the... View Details
Keywords: Business Units; Customer Focus and Relationships; Customer Satisfaction; Employees; Knowledge Sharing; Knowledge Use and Leverage; Leadership; Competitive Advantage
Citation
Find at Harvard
Related
Martinez Jerez, F. Asis. "Customer Intelligence Advantage: Module 2 Assignment." Harvard Business School Exercise 111-118, March 2011.
  • Conference Presentation

Building and Leading Customer Centric Organizations

By: Ranjay Gulati
Keywords: Organizations; Customer Focus and Relationships
Citation
Related
Gulati, Ranjay. "Building and Leading Customer Centric Organizations." . (Presented at the Alumni Club in Hong Kong.)
  • January 2008 (Revised April 2008)
  • Teaching Note

Pilgrim Bank (B): Customer Retention (TN)

By: Frances X. Frei and Dennis Campbell
Teaching Note for [602095]. View Details
Keywords: Customers; Banks and Banking; Customer Focus and Relationships; Banking Industry
Citation
Purchase
Related
Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (B): Customer Retention (TN)." Harvard Business School Teaching Note 608-116, January 2008. (Revised April 2008.)
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

acknowledge the impact it was having on people’s lives. Consumers also warned against brands taking advantage of the crisis. Consumers’ survey responses indicated that brand storytelling should focus on providing real solutions to the... View Details
Keywords: by Jill Avery and Richard Edelman
  • Winter 2013
  • Article

How to Identify the Best Customers for Your Business

By: Frank V. Cespedes, James P. Dougherty and Ben S. Skinner III
How can businesses achieve profitable growth so that their costs don’t grow faster than sales? This article focuses on scaling a venture’s sales process and provides a methodology for identifying core customers and some implications for governance criteria and... View Details
Keywords: Customer Relationship Management; Growth Management; Sales
Citation
Find at Harvard
Purchase
Related
Cespedes, Frank V., James P. Dougherty, and Ben S. Skinner III. "How to Identify the Best Customers for Your Business ." MIT Sloan Management Review 54, no. 2 (Winter 2013): 53–59.
  • January 2013
  • Case

Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)

By: Frances X. Frei and Robin J. Ely
On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies.... View Details
Keywords: Customer Relationship Management; Internet and the Web; Mergers and Acquisitions; Organizational Culture; Growth and Development Strategy; Apparel and Accessories Industry; Retail Industry
Citation
Educators
Purchase
Related
Frei, Frances X., and Robin J. Ely. "Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)." Harvard Business School Multimedia/Video Case 612-701, January 2013.
  • June 16, 2020
  • Article

Your Customers Have Changed. Here's How to Engage Them Again.

By: Rohit Deshpandé, Ofer Mintz and Imran S. Currim
The coronavirus makes your customers less able and less willing to spend than before. How should you re-engage with them? Advice from Rohit Deshpandé and colleagues. View Details
Keywords: COVID-19; Health Pandemics; Situation or Environment; Customer Relationship Management
Citation
Read Now
Related
Deshpandé, Rohit, Ofer Mintz, and Imran S. Currim. "Your Customers Have Changed. Here's How to Engage Them Again." Harvard Business School Working Knowledge (June 16, 2020).
  • Forthcoming
  • Article

Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

By: Shunyuan Zhang and Das Narayandas
We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
Citation
Related
Zhang, Shunyuan, and Das Narayandas. "Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment." Management Science (forthcoming).
  • 11 Nov 2013
  • Research & Ideas

A Smarter Way to Reduce Customer Defections

often fail to take into account the complete value of the customers they are trying to retain. "What's missing from traditional methods is that they focus only on a customer's likelihood to churn, but not on... View Details
Keywords: by Dina Gerdeman; Retail; Service
  • ←
  • 7
  • 8
  • …
  • 76
  • 77
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.