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- 01 Mar 2025
- News
On The Case: The Base Factor
In her research as a marketing modeler, Professor Eva Ascarza focuses on understanding customers—and predicting, in particular, who will be a good one and how best to retain them. Without customers, obviously, there is no business. That could also be the tagline for... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2018
- News
Case Study: Your Data, Your Health
during a Blavatnik Fellowship in Life Science Entrepreneurship at HBS. The startup employs a system for collecting reproductive cell samples from a tampon, which the customer sends to the lab for genomic analysis. The lab then provides... View Details
Keywords: Jen McFarland Flint
- 04 Nov 2019
- News
A Home for Startups
targeting entrepreneurs, freelancers, SMEs, and enterprises. We provide a fully integrated work ecosystem, comprising of flexible work spaces, amenities, business support services, and a supportive community that any growing company needs to make them more successful.... View Details
Keywords: work space
- 01 Jun 2016
- News
Prima Datarina
dynamic pricing is twofold: to maximize revenue, but also to encourage ticket-buying behavior that is beneficial to the arts organization and, importantly, to its customers. Customers are more likely to buy early instead of last minute,... View Details
Keywords: Julia Hanna
- 25 Feb 2020
- News
How Artificial Intelligence is Changing Business
Karim Lakhani and Marco Iansiti (photos by Susan Young; Getty Images) Karim Lakhani and Marco Iansiti (photos by Susan Young; Getty Images) Artificial intelligence is driving the latest seismic shift in the way companies conduct business. As major tech firms View Details
Keywords: Susan Young
- 01 Jun 2014
- News
Screen Saver
the consumer.'" Odd as it sounds, the customer has not been a historical focus for the movie theater industry. As Ramsey points out, the business got going in the 1930s and 1940s, when it was typical for one... View Details
- 01 Jun 2017
- News
Case Study: Something New
sold for $5,000 in a boutique might cost as little as $200 in labor and supplies. By working directly with the factories, Anomalie can produce a custom gown for about $1,200. In the first two months that it was open for business, Anomalie... View Details
Keywords: April White
- 01 Dec 2022
- News
Flying High
environmentally friendly new airplanes. The airline’s focus on short-haul regional flights with a light payload makes it an ideal candidate, she explains. But just as important is building the company’s reputation. “We’ll be in a place... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
- 19 Jun 2019
- News
Connecting Patients and Providers
make global specialized healthcare accessible to anyone, anywhere. Trustedoctor “focuses on the first half mile of the patient and provider journey, before customers become in-patients of a provider” explains Jarzabek, who remembers well... View Details
Keywords: April White
- 01 Dec 2009
- News
Faculty Books
Don’t Be Atlas: Get the World off Your Shoulders; Dig Deep for the Root Cause; Get Ready for the Long Haul; Never Waste a Good Crisis; You’re in the Spotlight: Follow True North; and Go on Offense, Focus on Winning Now. Entrepreneurs,... View Details
- 07 Feb 2019
- News
A Course Correction at Chris-Craft
Riva. The plan for Christ-Craft? Getting rid of generic model, and focusing on “watercraft that were high-quality and unusual in their focus on nautical beauty.” Stellican purchased the company in 2001, and sold it to Winnebago in June... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
told Bulletin readers that they were puzzling over how to expand the customer base of Saga, a mobile app that they cofounded to help families share stories in an audio format. They were wavering between whether to invest in partnerships... View Details
- 01 Apr 2000
- News
Q & A: A Conversation with IRS Chief Charles Rossotti
that can't tell you exactly how much our customers have on deposit. We have 35-year-old systems for maintaining records on tape files. Our collection process and compliance examinations are months or years behind, largely due to... View Details
Keywords: Garry Emmons
- 01 Apr 2002
- News
Student Conferences Spark Discussion, Promote Interaction
we think about everything," he remarked. "Information technology has to march in lockstep with business," agreed Verizon CIO Shaygan Kheradpir. Software that automates complex transactions and expanding customer service on the Web are... View Details
- 01 Jun 2016
- News
Faculty Q&A: That’s Classic
death of a loved one. Our customers love us. That’s not going to last forever, so what’s the next thing we’re going to do? As opposed to: They love us, oops, now they don’t; uh-oh, what should we do? So cherishing and being proactive... View Details
Keywords: Julia Hanna
- 01 Mar 2004
- News
Ron Shaich’s Café Society
businesses were monetized, and we were able to focus exclusively on Panera. As we went through a year and a half of divestitures, our stock sank to a split-adjusted $3 a share. Those were not happy times. What’s your stock worth now? It... View Details
- 25 Sep 2019
- News
Leading the Evolution of E-Commerce
$1 billion. In 2017, when Fleiss left, it had 6 million customers and $100 million in revenues. It was time to try something new. That something new became Jetblack, a text-to-shop service that Fleiss launched this year with longtime... View Details
- 01 Jun 2016
- News
How Do I Get Your Job?
people would want to use because of what it looks like or how it functions. OW: Once you came up with your idea, what steps did you take to validate it? SK: I wish I could say that I hired consultants and did a focus group, but honestly,... View Details
Keywords: April White
- 19 Sep 2012
- News
On a Sound Track
branding is one priority. What else do you focus on? The company is built on product innovation. Rick Alden had the idea that launched Skullcandy while he was riding a chairlift. His phone rang, and because he had to take off his helmet... View Details
- 08 Aug 2018
- News
Getting Life Back in Balance
says. The job is wide ranging, putting Gower in charge of everything from roads and cemeteries to libraries and sewerage systems. “Running a council is no different than running a global corporation. You just have a different customer... View Details
Keywords: Jennifer Myers