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- Faculty Publications (40)
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- All HBS Web (238)
- Faculty Publications (40)
- 23 Feb 2011
- First Look
First Look: Feb. 23
Hospitals have the option of enrolling only their hard-to-match patient-donor pairs, while conducting easily arranged exchanges internally. This behavior has already started to be observed. We show that the cost of making it individually... View Details
Keywords: Sean Silverthorne
- 25 Feb 2020
- News
Case Study: The Credit Bureau
but that’s a very expensive customer acquisition cost (CAC). Building managers are employed by a property manager who only cares about their 2 percent management fee. Landlords... View Details
- June 2009
- Teaching Note
COFCO Xinjiang Tunhe Co., Ltd. (TN)
By: David E. Bell, Sarah Morton and Mary Louise Shelman
Teaching Note for [508079]. View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Goals and Objectives; Quality; Price; Competitive Strategy; Contracts; Supply and Industry; Business or Company Management; Problems and Challenges; Safety; Cost Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; China
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
Finally, if the ease of customer retention is high, early investment in customer acquisition can pay dividends over a longtime horizon. For example, Web users find changing... View Details
Keywords: by Peter Jacobs
- 01 Jun 2009
- News
Alumni Books
market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly... View Details
- 09 Sep 2024
- News
Basket Chase
acquisition entrepreneurship—which involves acquiring a small business and running it as CEO. It’s an incredibly enjoyable listen, filled with vibrant, human conversations about the challenges and opportunities of this path that so many... View Details
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
Diagnostic The portfolio diagnostic assesses whether any current or potential innovations, such as new ideas or acquisition targets that produce appealing innovations, can be deployed in a way that successfully meets the needs of a... View Details
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
the extra costs (not directly borne by the global producer) and risks of cross-border operation continue to be very significant. As a result, the net price premia, adjusted for risk, available to producers of globally standardized... View Details
Keywords: by Martha Lagace
- 01 Dec 2020
- News
New News
going through the process of pricing discovery over time and optimizing for the best LTV to CAC [customer lifetime value to customer acquisition cost] ratio, which brings you... View Details
- 02 Jul 2018
- Blog Post
Pursuing A Passion in Health Care
assessing the opportunity for a new medical diagnostic tool that targets a previously unaddressed customer segment. My job involves reaching out to our different country teams across the globe to evaluate the opportunity in their market,... View Details
Keywords: Health Care
- 21 Jul 2015
- First Look
First Look: July 21, 2015
downstream (to customer industries) and that there is a tight relationship between the direct impact of a shock and the magnitudes of the downstream and the upstream indirect effects. We then investigate the short-run propagation of four... View Details
Keywords: Sean Silverthorne
- 29 May 2006
- Research & Ideas
Why CEOs Are Not Plug-and-Play
and the needs of his or her new employer.Not all managers are equally suited to all business situations. The strategic skills required to control costs in the face of fierce price competition are not the same as those required to improve... View Details
- 19 Apr 2011
- First Look
First Look: April 19
team to deliver a highly customized solution that absolutely requires Julia's expertise. This case presents an opportunity for students to analyze two prevailing aspects of organizational life: working in teams and working under pressure.... View Details
Keywords: Sean Silverthorne
- 05 Sep 2012
- First Look
First Look: September 5
global key account management program since 2010. The key account manager of an emerging account had been asked by his customer to cut the costs of two long-term contracts worth about 300 million that his... View Details
Keywords: Sean Silverthorne
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707027 eClinicalWorks: The Paths to Growth Harvard Business School Case 807-025 In January 2006, eClinicalWorks (eCW) had an acquisition opportunity that... View Details
Keywords: Martha Lagace
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is efficient, with View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
race to win new customers and e-reader converts. It will make the company a truly global entity, bringing it closer to its customers in Asia. And the acquisition will simplify... View Details
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
memorable take-a-ways came out of the session. For example, Matt Taylor, CEO of Tracksmith and Becca Freeman of LOLA shared the power of earned media for early-stage startups. Several of the panelists also addressed paid media; efforts can be successful but close... View Details
Keywords: Entertainment / Media / Sports
- 19 Jan 2011
- First Look
First Look: Jan. 18
710-464 In January 2010 Mark Pincus is deciding how to double the number of Zynga games' players to 500 million without sacrificing profitability. These ambitious growth plans required changes to product, corporate strategy, and customer... View Details
Keywords: Sean Silverthorne
- Web
Online Entrepreneurial Marketing Course | HBS Online
Marketing The Startup Business Model The Go-to-Market Plan Featured Exercises Formulate and test a customer value proposition Calculate the ratio of a business’s customer lifetime value (LTV) to View Details