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- Faculty Publications (38)
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- All HBS Web (236)
- Faculty Publications (38)
- 02 Jul 2018
- Blog Post
Pursuing A Passion in Health Care
assessing the opportunity for a new medical diagnostic tool that targets a previously unaddressed customer segment. My job involves reaching out to our different country teams across the globe to evaluate the opportunity in their market,... View Details
Keywords: Health Care
- 29 May 2006
- Research & Ideas
Why CEOs Are Not Plug-and-Play
and the needs of his or her new employer.Not all managers are equally suited to all business situations. The strategic skills required to control costs in the face of fierce price competition are not the same as those required to improve... View Details
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
the extra costs (not directly borne by the global producer) and risks of cross-border operation continue to be very significant. As a result, the net price premia, adjusted for risk, available to producers of globally standardized... View Details
Keywords: by Martha Lagace
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is efficient, with View Details
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
memorable take-a-ways came out of the session. For example, Matt Taylor, CEO of Tracksmith and Becca Freeman of LOLA shared the power of earned media for early-stage startups. Several of the panelists also addressed paid media; efforts can be successful but close... View Details
Keywords: Entertainment / Media / Sports
- 01 Jun 2009
- News
Alumni Books
market-segmentation scheme for reconfiguring your offerings to reduce costs while delivering new value to customers; lessening innovation risks with strategic experiments and alliances with customers; and appealing to increasingly... View Details
- 08 Jul 2014
- First Look
First Look: July 8
Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are... View Details
Keywords: Carmen Nobel
- 01 Dec 2020
- News
New News
going through the process of pricing discovery over time and optimizing for the best LTV to CAC [customer lifetime value to customer acquisition cost] ratio, which brings you... View Details
- 21 Jul 2015
- First Look
First Look: July 21, 2015
downstream (to customer industries) and that there is a tight relationship between the direct impact of a shock and the magnitudes of the downstream and the upstream indirect effects. We then investigate the short-run propagation of four... View Details
Keywords: Sean Silverthorne
- 09 Sep 2024
- News
Basket Chase
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. On this episode, we’re featuring an excerpt from a new HBS podcast called Think Big, Buy Small. The show is hosted by Professors Richard Ruback and Royce Yudkoff... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and asked: What is the best way to service the View Details
- 16 Mar 2010
- First Look
First Look: March 16
learns that the most profitable 1% of the division's customers generate 100% of profits, and that two of the division's largest customers lose 50% of profits. The division has just finished a project to... View Details
Keywords: Martha Lagace
- 01 Dec 2016
- News
Case Study: Sweat the Technique
their apps (minimizing Nix’s customer acquisition costs), and then used and repurposed by vast communities of fitness consumers in novel ways that only escalate the value to them and to Nix. Yes, Nix still... View Details
Keywords: Dan Morrell
- 05 Sep 2012
- First Look
First Look: September 5
global key account management program since 2010. The key account manager of an emerging account had been asked by his customer to cut the costs of two long-term contracts worth about 300 million that his... View Details
Keywords: Sean Silverthorne
- 18 Mar 2014
- First Look
First Look: March 18
to the next level of growth. The acquisition would allow the Group to diversify across verticals, customers, and geographies, market a wide range of services to Satyam's strong customer base, and capitalize... View Details
Keywords: Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
team to deliver a highly customized solution that absolutely requires Julia's expertise. This case presents an opportunity for students to analyze two prevailing aspects of organizational life: working in teams and working under pressure.... View Details
Keywords: Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
types of earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the following... View Details
Keywords: Martha Lagace
- 09 Jun 2015
- First Look
First Look: June 9, 2015
the closer one gets to the customer in responses from sales and service personnel. This article outlines the issues and explains why withholding information about strategy for competitive reasons often results in greater risk for the... View Details
Keywords: Sean Silverthorne
- 01 Sep 2009
- News
E Ink’s Wild Ride
race to win new customers and e-reader converts. It will make the company a truly global entity, bringing it closer to its customers in Asia. And the acquisition will simplify... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
customer lifetime value (LTV) to customer acquisition cost (CAC) 4-5 hrs Module 2 Understanding the Customer... View Details