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  • March 2025
  • Case

Sarojini Naidu: Courage of the Nightingale

By: Ranjay Gulati, Malini Sen and Anjali Raina
Indian poet and freedom fighter and mother of four, Sarojini (Chattopadhyay) Naidu, could not hold back. As the protestors marched ahead without retaliating against the police’s blows, she stepped forward to join them. A British officer approached Naidu and touched her... View Details
Keywords: Gender; Leadership; Personal Development and Career; Motivation and Incentives; Power and Influence; Government and Politics; India; Asia
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Gulati, Ranjay, Malini Sen, and Anjali Raina. "Sarojini Naidu: Courage of the Nightingale." Harvard Business School Case 425-085, March 2025.
  • 24 Mar 2022
  • Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

that over time, rituals themselves become meaningful to us—a sense of ‘this is how we do things around here.’ And that meaning is then linked to find more meaning in the work that we do.” [iStockphoto/Diego Cerro Jimenez] Related reading from the Working Knowledge... View Details
Keywords: by Kristen Senz
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

from the band’s effort to draw a large crowd of die-hards. “They’re authentic and genuine,” Chung says. “They would directly communicate with the fan base. The effective use of social media was how they created an ecosystem.” The band’s... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • Teaching Interest

Overview

By: Jill J. Avery
Creating Brand Value (MBA elective course)

Overview:

In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

effect,” McFowland says. In other words, if someone who a woman perceived as out of her league deemed her desirable, she would get a confidence boost and reach out to more people for dates. It’s the equivalent of George Clooney smiling at a woman across a View Details
Keywords: by Kara Baskin
  • 24 Apr 2018
  • Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

things. After those first days, the moment had passed and other voices were crowding out his company’s messages. Leading in crisis is the real test for leaders. Zuckerberg failed his big test and will struggle to recover. Johnson has... View Details
Keywords: by Bill George; Technology; Food & Beverage
  • 27 Jul 2020
  • Book

Reflection: The Pause That Brings Peace and Productivity

reflect, but they practice the art of reflection in the cracks and crevices of their everyday lives. Why do they squeeze time for reflection into their already crowded lives? In one interview, a senior manager sketched the basic answer.... View Details
Keywords: by Dina Gerdeman
  • 19 Jan 2015
  • Research & Ideas

Is Wikipedia More Biased Than Encyclopædia Britannica?

Bias? Evidence from Encyclopædia Britannica and Wikipedia. A new study examines biases between print andonline encyclopedias.©iStock.com/adventtr Zhu and Greenstein have long been interested in the question of crowd bias, which itself has... View Details
Keywords: by Michael Blanding; Publishing
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

dine-in locations, operators are identifying new staff positions, including “concierges” to manage entry and employees assigned to sanitize tables, chairs, and restrooms. Anecdotally, early experiences from states opening up show some people View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 23 May 2018
  • Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

shop may be a harbinger of things to come,” says Luca. The study didn’t specifically track the fate of existing shops or services after new businesses started opening in the area, so it’s possible the occasional shop might be crowded out... View Details
Keywords: by Dina Gerdeman
  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

people will be led to believe that there are massively new features in there, and you'll just lead them to disappointment." On the other hand, a brand sequencing approach can be tricky in a crowded marketplace where competitors are... View Details
Keywords: by Carmen Nobel
  • 09 Nov 2016
  • Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

determination and stamina--five speeches a day--and the size of his crowds impressed ordinary voters watching on television much more than Clinton's barrage of paid ads. The pundits questioned whether enthusiasm would convert into votes.... View Details
Keywords: by John A. Quelch
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

Grushka-Cockayne, that executives should adopt a similar approach when it comes to using probability forecasts of business-critical issues; for example, the likelihood that product demand will increase by a given percentage next quarter. “The whole notion of using... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

off. While he acknowledges that ignoring data seems “pretty provocative,” McDonald quotes Netflix’s chief content officer Ted Sarandos: “Data tells you what happened in the past, not the future.” 4. Crowd sequence to accelerate innovation... View Details
Keywords: by Lane Lambert
  • 22 Aug 2022
  • Research & Ideas

Can Amazon Remake Health Care?

crowding out competitors once they get a foothold in a marketplace, which could potentially lead to limited choice and less access for consumers. Chandra: I’m not that worried about them crowding out... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Health
  • 16 Nov 2015
  • Research & Ideas

Does Competition Make Us More Creative?

produce incremental market share in a crowded market—then it’s not worth pursuing,” he says. IMPLICATIONS FOR MANAGERS The implication for managers is that sharp incentives can be effective in eliciting creative effort from employees—but... View Details
Keywords: by Michael Blanding; Advertising
  • 08 May 2023
  • Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

case normally. That is likely driven by the algorithms used, which tend to pick up on momentum, Kerr says. Given this research, platform operators could keep an eye out for this trend and look at ways of compensating for it in the algorithm, Kerr explains. “One of the... View Details
Keywords: by Scott Van Voorhis
  • 16 Aug 2022
  • Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

years. Never before in the history of entrepreneurship has there been this extraordinary amount of committed capital designated to invest in startups. If you have built a good business with promising prospects, you can stand out from the View Details
Keywords: by Jeffrey Bussgang
  • 06 May 2021
  • HBS Case

How Four Women Made Miami More Equitable for Startups

turn, led to BlackTech Week, an annual event established in 2015 to connect startup founders, tech professionals, and investors, drawing crowds well beyond the Black community. Armed with advanced degrees and a family legacy of Black... View Details
Keywords: by Carolyn DiPaolo
  • 31 Jul 2019
  • Research & Ideas

Distressed Employees? Try Resilience Training

effective solution for companies. She co-wrote the journal article with HBS doctoral student Grace Cormier, as well as three employees of Happify, Allison L. Williams, Acacia C. Parks, and Julia Stafford. Happify, which funded the research, competes in an increasingly... View Details
Keywords: by Dina Gerdeman; Health
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