Crowd Of Crowds - Publications - Faculty & Research

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

literally is no book. He keeps you on the edge of your seat.” For the annual Black & Gold Day Spring Football Game in April 2023, despite snow, a sellout crowd filled the stands for a game broadcast live... View Details

Keywords: by Avery Forman; Sports

24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

circus, was in fact the father of modern advertising, Simons’ case shows. As a child working in his father’s general store, Barnum learned to hustle, promote, and barter. He didn’t care if his tactics earned him jail time as long as they... View Details

Keywords: by Avery Forman

30 Jan 2024
Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

It seems obvious: If you want to boost innovation from a crowd writing and improving software code, just dangle a cash incentive. When GitHub began offering matching funds to open source software users who snagged outside sponsors in... View Details

Keywords: by Rachel Layne; Technology

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

biggest discrepancy between supply and demand for taxis. They then launched during times when that demand was likely to be the highest, for example during the holidays when people tend to stay out late partying. It also ran promotions during large concerts or sporting... View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

fashion crowd in 2019. Today, its revenues exceed $24 billion, making it the world’s biggest fashion retailer. It offers a rapidly changing assortment of affordable clothing, shoes, accessories, and beauty... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

24 Mar 2022
Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

that over time, rituals themselves become meaningful to us—a sense of ‘this is how we do things around here.’ And that meaning is then linked to find more meaning in the work that we do.” [iStockphoto/Diego Cerro Jimenez] Related reading... View Details

Keywords: by Kristen Senz

23 May 2023
Research & Ideas

Face Value: Do Certain Physical Features Help People Get Ahead?

Can business leaders harness the star power of celebrities? It might depend on their jawline. A recent study parses 12,000 faces for attributes linked to charisma and proposes a framework to figure out who has it and who doesn’t. Why some... View Details

Keywords: by Kara Baskin

11 Dec 2023
Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

of material concerns as an organization doesn’t crowd out the goal of contributing to the broader welfare,” Ramarajan says. You’ll likely get better results, too. One... View Details

Keywords: by Scott Van Voorhis

19 Jan 2015
Research & Ideas

Is Wikipedia More Biased Than Encyclopædia Britannica?

Bias? Evidence from Encyclopædia Britannica and Wikipedia. A new study examines biases between print andonline encyclopedias.©iStock.com/adventtr Zhu and Greenstein have long been interested in the question of View Details

Keywords: by Michael Blanding; Publishing

02 May 2023
What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

that will relieve humanity of mind-numbing desk work with attendant improvements in quality and reductions in cost and allow people to pursue more creative and interesting work? Or a tool so powerful that it begins to View Details

Keywords: by James Heskett; Information Technology; Technology

24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

crisis. Now, we have a new exemplar: Starbucks CEO Kevin Johnson. His response to the eviction of two African American men from a Starbucks store in Philadelphia will define for today’s leaders how to respond to crisis. Facebook founder... View Details

Keywords: by Bill George; Technology; Food & Beverage

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority View Details

Keywords: by Carmen Nobel

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

Sooner or later, every company runs into challenges that force them to make tough trade-offs during the innovation process. Harvard Business School associate professor Rory McDonald calls these moments “tensions.” The streaming service Netflix, for instance, has faced... View Details

Keywords: by Lane Lambert

12 Apr 2022
Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

effect,” McFowland says. In other words, if someone who a woman perceived as out of her league deemed her desirable, she would get a confidence boost and reach out to more people for dates. It’s the equivalent View Details

Keywords: by Kara Baskin

22 Aug 2022
Research & Ideas

Can Amazon Remake Health Care?

has to retail shopping. Amitabh Chandra is the Henry and Allison McCance Professor of Business Administration and faculty chair of the M.S./M.B.A. program in life sciences at Harvard Business School. He is... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Health

16 Nov 2015
Research & Ideas

Does Competition Make Us More Creative?

over and over” Gross, a postdoctoral fellow at Harvard Business School and the National Bureau of Economic Research, reports his findings in Creativity Under Fire: The Effects of Competition on Creative... View Details

Keywords: by Michael Blanding; Advertising

07 Jan 2019
Research & Ideas

The Better Way to Forecast the Future

Grushka-Cockayne, that executives should adopt a similar approach when it comes to using probability forecasts of business-critical issues; for example, the likelihood that product demand will increase by a given percentage next quarter.... View Details

Keywords: by Roberta Holland; Air Transportation; Transportation

27 Jul 2020
Book

Reflection: The Pause That Brings Peace and Productivity

reflect, but they practice the art of reflection in the cracks and crevices of their everyday lives. Why do they squeeze time for reflection into their already crowded lives?... View Details

Keywords: by Dina Gerdeman

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

determination and stamina--five speeches a day--and the size of his crowds impressed ordinary voters watching on television much more than Clinton's barrage of paid ads. The... View Details

Keywords: by John A. Quelch

23 May 2018
Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

shop may be a harbinger of things to come,” says Luca. The study didn’t specifically track the fate of existing shops or services after new businesses started opening in the area, so it’s possible the... View Details