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Show Results For
- All HBS Web
(787)
- People (3)
- News (168)
- Research (393)
- Multimedia (2)
- Faculty Publications (102)
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- 19 Sep 2012
- News
On a Sound Track
about the glamour for a minute—the celebrity sports endorsements, team sponsorships, promotions featuring models and freestyle rappers. Is branding your top priority? Building brand is fundamental to what we do. We play at this very... View Details
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
solutions. In order to help students prepare, we have developed an innovative prematriculation program, most of which is online. Our Prematriculation and Academic Services teams have developed a first-rate Web site where admitted students... View Details
- 15 Dec 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
made for great teaching moments and unanticipated creativity and fun,” says Mallory, who also served as a team consultant. “For instance, after a considerable period of anemic sales of their product (neon... View Details
- 18 Nov 2020
- News
Networking Goes Truly Global; Confronting Institutional Racism with Case Method Webinar
their own virtual GNN events. More than 100 alumni attended the HBS Club of the Philippines GNN event, which focused on the “Future Lifestyle of Work” and featured panelists Donnie Tantoco, president, Rustan Commercial Corporation; Josie Natori, CEO, Natori Company;... View Details
Keywords: Margie Kelley
- 01 Oct 2002
- News
Books
recap by the authors follows each account, noting the important principles it illustrates. Exercises are also included to spur creative thinking. The Heart of Change is a helpful package of fresh ideas for those looking to break new... View Details
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
maintaining a long-term vision to continually quantify and modify for ongoing improvement. It’s All About the Idea: 52 Steps to Make You and Your Team More Creative in the Next Year by Tom Tuke-Hastings (AMP... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
teamed up with Priyank Lathwal, a Ph.D. candidate at Carnegie Mellon University, to mobilize South Asian student organizations across Harvard and other universities to pool resources for Indian health and aid organizations. The... View Details
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Dec 2007
- News
Lighten Up
But we felt if we marketed the shoe under a smaller brand, it might be taken more seriously as a specialty product.” The creative deal hashed out between the companies called for GoLite to get a cash infusion (neither party will say how... View Details
- 01 Feb 2001
- News
Drilling Down
in foreign countries. "Some of the governments are quite small, and they like dealing directly with the person who makes decisions in the company," he explains. "There's more flexibility involved than there would be with a larger corporation, and we can also be quite... View Details
- 01 Mar 2004
- News
Toy Story
2000, Tait approached Furlong again and showed him the organization’s vision statement that outlined the future of the company — after all, these folks were trained at Microsoft — and the development of a core brand of products. Furlong agreed to join Cranium’s... View Details
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
managing some of the most dangerous mercenaries in Africa, battling rebels with a crew of anti-Castro Cuban exiles, and learning what the rest of the intelligence world was dying to know: the location of Che Guevara. He describes how he and his View Details
- 01 Jun 2014
- News
Ready for Takeoff
financial district of Brooklin to the favelas of Real Parque. Cars buzz by. "See here?" she says, pointing to the bridge. At 6:30 p.m. on most days, it is a sea of snarled traffic, a city hallmark. But when Brazil's national team kicks... View Details
- 10 Mar 2017
- News
The Business of Lego Batman
the directors who become the creative leaders and I become the support, the right hand so to speak. So in the case of Lego, we put it all together. And we cast it with my directors Lord and Miller, and then they became the CEOs of the... View Details
- 01 Dec 2012
- News
From Where We Stand
Catherine Bouvier d'Yvoire (MBA 1982), financial advisor to governments, Paris, France Use due diligence in assessing the "people" environment in which you will work: the culture of the company, the team you will join, and the seniors you... View Details
- 14 Apr 2021
- News
The First Five Years: Mike Gandy Auzenne (MBA 2016)
I don’t have as much control of my calendar as some of our other board members. Fortunately, the team has been accommodating by scheduling board meetings on Saturday mornings or waiting until the evening to receive a response on my end.”... View Details
- 01 Jun 2020
- News
Unleashed
FedEx for shipping some of their products, driving up demand from three packages a day to thirty. It was enough to save the company. FedEx’s strategy in these early years was simple: deliver time-sensitive packages with speed and certainty. But Smith and his View Details
Keywords: Jen McFarland Flint
- 01 Feb 1997
- News
Doing It Your Way
right people to help your venture fly? If you get your team right, the idea will come. And the money will follow." Bhide, who for the past eight years has been studying five hundred mid-level entrepreneurial businesses around the country,... View Details
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
initiative of the club, connecting alumni to each other and to the communities it serves. Elaine MacDonald (MBA 1998) Elaine MacDonald (MBA 1998) “We deliver expert goodness,” says HBSCP executive director Elaine MacDonald (MBA 1998). “Our View Details
Keywords: Margie Kelley