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Publications

Publications

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  • All HBS Web  (326)
    • News  (45)
    • Research  (252)
    • Multimedia  (3)
  • Faculty Publications  (181)

Show Results For

  • All HBS Web  (326)
    • News  (45)
    • Research  (252)
    • Multimedia  (3)
  • Faculty Publications  (181)
← Page 7 of 326 Results →
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

everybody is getting into the cosmetic business.— Tyler Morse, Bliss "We'll know exactly what brands are performing well, exactly what sizes are selling," she said. Instant Feedback Morse said controlling a retail channel is a... View Details
Keywords: by Julie Jette; Consumer Products

    John H. Johnson

    Johnson built the world’s largest black-owned publishing empire. He is the founder and publisher of Negro Digest, Ebony and JET magazines. He also owns Ebony Cosmetics as well as radio and TV production companies. View Details
    Keywords: Publishing & Print Media

      Mary Kay Ash

      Ash created a successful cosmetics company by and for women by utilizing a direct sales force and creative motivational sales techniques. At the end of its first year, Mary Kay Cosmetics boasted $198,514 in... View Details
      Keywords: Personal Care & Home Products

        Michel C. Bergerac

        Bergerac devoted his energies to increasing the distribution of the company’s core cosmetics lines, which were suffering at the hands of fierce competition. Marketing and advertising schemes became more elaborate but paid off for Revlon,... View Details
        Keywords: Personal Care & Home Products

          Elizabeth Arden

          Through her salons and cosmetics line, Arden was a pioneer in the development of the personal care industry. By 1929, Arden owned 150 salons throughout the world, sold her 1,000 different products in 25 countries and generated over $4... View Details
          Keywords: Personal Care & Home Products

            Naomi Sims

            sales soon took off and reached a level of $5 million in the first year. A few years later, Sims branched out into the cosmetics industry, creating a product line specifically for black women that was also a huge success. She was credited... View Details
            Keywords: Personal Care & Home Products
            • 01 Dec 1999
            • News

            Water, Water Everywhere

            "Just like everything from cosmetics to sugar, water is bought, repackaged, and sold," according to CBS MarketWatch (August 13, 1999). "Today, it's become an especially big business - a $300 billion one - as deregulation sweeps through... View Details
            • 27 Mar 2019
            • News

            German Family to Give $11M After Learning Extent of Nazi Past

            Krispy Kreme Doughnuts, Panera Bread, Peet’s Coffee & Tea, cosmetics giant Coty, and other consumer brands. Peter Harf was a 2011 recipient of HBS’s Alumni Achievement Award. Harf told the AP that when he and the current Reimann family... View Details
            • 22 Sep 2015
            • News

            On a Mission to Have an Impact

            After founding the online cosmetics service Eve.com, Varsha Rao (MBA 1995) is now heading global operations for Airbnb, helping customers of this mission-driven company gain richer travel experiences by connecting them more closely to the... View Details

              Estee Lauder

              Lauder built one of the most successful and exclusive cosmetic companies in the world. She was the pioneer of the “free sample” strategy, which marked a new era of salesmanship. To retain their aura of exclusivity, her products were sold... View Details
              Keywords: Personal Care & Home Products

                Helena Rubinstein

                insistence, only women with professional training in cosmetics could sell her products, and this part of the business grew to be the largest. Retaining total control of her company until her death, Rubinstein’s business savvy afforded her... View Details
                Keywords: Personal Care & Home Products
                • 23 May 2019
                • News

                Marla Beck, MBA/MPA 1998

                Group invests in Bluemercury 2012 M-61 skincare launched 2014 Appointed Entrepreneur-in-Residence, HBS 2015 Lune+Aster cosmetics launched 2015 Macy’s acquires Bluemercury 2019 Bluemercury opens its 195th store CEO and Cofounder... View Details
                Keywords: Susan Young
                • Fast Answer

                Surgical Procedures: by selected patient characteristics and procedure categories

                Health Care Surveys for more statistics, e.g., National Survey of Ambulatory Surgery. For more specific types of surgery, search for related organizations/associations/society. e.g., The American Society for Aesthetic Plastic Surgery provides a... View Details
                • 27 Jul 2009
                • Research & Ideas

                Social Network Marketing: What Works?

                consumers' behavior. Consider a cosmetic company such as Mary Kay. Its website currently allows consumers to upload their picture and try different cosmetics virtually to see how they may look before making... View Details
                Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

                  Anthony Overton

                  A pioneer black manufacturer, Overton established Hygienic in 1898 and produced baking powder, extracts, and toilet preparations. After moving the firm from Kansas to Chicago, he began to manufacture a full line of cosmetics and perfumes... View Details
                  Keywords: Personal Care & Home Products

                    Max (Francis) Factor, Jr.

                    Taking over the family company after the death of his father in 1938, Factor is regarded as a pioneer in the cosmetics and makeup business. He transformed the company from a Hollywood makeup studio into a worldwide provider of name brand... View Details
                    Keywords: Personal Care & Home Products
                    • Profile

                    Zihan Lin

                    Medical. In collaboration with three engineering colleagues and a cosmetic surgeon, Zi designed a superior, post-surgery "splint" to improve rhinoplasty recoveries and reduce revision rates. Heal Medical has already moved beyond... View Details
                    • 25 Feb 2020
                    • News

                    Gotta Dance

                    lyrics, soaring harmonies, and finely tuned choreography. More importantly, it had an average view time of over two minutes, far beyond the usual five-second skip time allowed on YouTube. More recently, a project for e.l.f. Cosmetics on... View Details
                    Keywords: Julia Hanna
                    • 16 Aug 2011
                    • Working Paper Summaries

                    Managing Political Risk in Global Business: Beiersdorf 1914-1990

                    Keywords: by Geoffrey Jones & Christina Lubinski; Beauty & Cosmetics
                    • Profile

                    Sparsh Bhargava

                    manager that took him from cosmetic plants in Maryland to operations in Iowa City and Puerto Rico. Step back, think, and grow "At P&G," says Sparsh, "most of my work was about execution; I wanted to learn more about... View Details
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