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  • All HBS Web  (410)
    • News  (112)
    • Research  (245)
    • Multimedia  (2)
  • Faculty Publications  (95)

Show Results For

  • All HBS Web  (410)
    • News  (112)
    • Research  (245)
    • Multimedia  (2)
  • Faculty Publications  (95)
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  • 06 May 2021
  • HBS Case

How Four Women Made Miami More Equitable for Startups

As CEO of Caribu, Tuchman set about to expand its online library of books and games and became one of the few Latina founders with a technology-based growth company. Miami native Felecia Hatcher held corporate jobs in technology until the... View Details
Keywords: by Carolyn DiPaolo
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

GoFundMe is the world’s largest social fundraising platform. Gross donation volume is growing rapidly, yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives. Purchase this... View Details
Keywords: Dina Gerdeman
  • 28 Oct 2014
  • First Look

First Look: October 28

October 2014 Review of Financial Studies Corporate Investment and Stock Market Listing: A Puzzle? By: Asker, John, Joan Farre-Mensa, and Alexander Ljungqvist Abstract—We investigate whether short-termism distorts the investment decisions... View Details
Keywords: Carmen Nobel
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details
Keywords: by Susan Young
  • 27 Nov 2000
  • Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling and economy relative to even... View Details
Keywords: by Donald N. Sull; Manufacturing; Transportation
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

meaning of their lives, and they remain hopeful about achieving them, even when faced with obstacles. Many contemporary brand biographies contain underdog narratives. Product packaging, corporate Web sites, blogs, and marketing... View Details
Keywords: by Martha Lagace
  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

done. Nor was he the elegant Robert E. Lee, fending off superior forces through ingenious defensive maneuvers. Instead he was the relentless Ulysses S. Grant—grinding out a series of costly victories at Shiloh, Vicksburg, and finally in the Wilderness View Details
Keywords: by Sean Silverthorne
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

feel good, especially when it comes to our purchasing decisions. To that end, many major corporations have begun to take special interest in how understanding the human brain can help them better understand consumers. Enter a nascent but... View Details
Keywords: by Carmen Nobel; Consumer Products
  • June 2010
  • Teaching Note

Diamond Foods (TN)

By: David E. Bell, Natalie Kindred and Mary Louise Shelman
Teaching Note for 510013.. View Details
Keywords: Cooperative Ownership; Transformation; Advertising Campaigns; Corporate Strategy; Product; Organizational Culture; Food and Beverage Industry
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Bell, David E., Natalie Kindred, and Mary Louise Shelman. "Diamond Foods (TN)." Harvard Business School Teaching Note 510-067, June 2010.
  • August 2008
  • Teaching Note

Go Red for Women: Raising Heart Health Awareness (TN)

By: V. Kasturi Rangan and Marie Madelene Bell
Teaching Note for [507026]. View Details
Keywords: Corporate Strategy; Financing and Loans; Risk and Uncertainty; Advertising Campaigns; Health Care and Treatment; Health Industry
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Rangan, V. Kasturi, and Marie Madelene Bell. "Go Red for Women: Raising Heart Health Awareness (TN)." Harvard Business School Teaching Note 509-017, August 2008.
  • 25 Sep 2017
  • Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

integrated report for 2008. Of course, One Report is not a panacea or silver bullet solution to making sustainability more than a public relations campaign or resolving the complex issues regarding improving View Details
Keywords: by Martha Lagace
  • 21 Jan 2013
  • Research & Ideas

Altruistic Capital: Harnessing Your Employees’ Intrinsic Goodwill

can't afford to motivate their staff with monetary bonuses. Moreover, a growing body of research indicates that corporate workers are very motivated by nonmonetary incentives, such as positive recognition from their peers. (See, for... View Details
Keywords: by Carmen Nobel
  • 17 Nov 2015
  • Lessons from the Classroom

How Activist Investors Became Respectable

no company is off limits. Activists have recently pressed for action at Apple, GE, and DuPont. Campaigns against companies with market capitalizations of more than $25 billion nearly tripled last year. The activist’s transformation to... View Details
Keywords: by Joseph Fuller; Financial Services; Banking
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

corporations need corporate boards that are also ambitious and accommodative of them. According to the authors, good corporate governance and financial performance are the main... View Details
Keywords: Sean Silverthorne
  • February 2017 (Revised May 2022)
  • Case

The De Beers Group: Exploring the Diamond Reselling Opportunity

By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details
Keywords: Diamonds; Go-to-market Strategy; Secondary Market; Willingness To Pay; Pilot Program; Strategy Development; Strategy Execution; Scope; Marketing; Advertising; Branding; Customer Value; Pawn Shops; Jewelry; Supply And Demand; Corporate Strategy; Business Strategy; Vertical Integration; Advertising Campaigns; Value Creation; Retail Industry; Consumer Products Industry; Advertising Industry; Mining Industry; United States; United Kingdom; Africa; Botswana; South Africa; Namibia
Citation
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Esty, Benjamin C., Daniel P. Gross, and Lauren G. Pickle. "The De Beers Group: Exploring the Diamond Reselling Opportunity." Harvard Business School Case 717-430, February 2017. (Revised May 2022.)
  • 25 Jul 2007
  • Lessons from the Classroom

The Evolution of Apple

he also moved quickly to make some changes, announcing that archrival Microsoft would be developing core products such as its Office software for the Mac. In 1998, Apple launched the iMac, a candy-colored computer that fit well with its ad View Details
Keywords: by Julia Hanna; Computer; Technology
  • 20 Jun 2011
  • Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

escalating, high-profile campaign against Third World debt, poverty, war and disease. “Any CEO who thinks his or her job is about maximizing shareholder value is living in the past.” Koehn, a Harvard Business School historian who has... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 25 Oct 2012
  • Research & Ideas

10 Reasons Customers Might Resist Windows 8

called the "Charm Bar." Give Microsoft credit for innovation. But will corporate customers rush to embrace the change, or will they resist it at first? Signs point to resistance, according to Rosabeth Moss Kanter, the Ernest L.... View Details
Keywords: by Carmen Nobel; Computer; Consumer Products
  • 16 Feb 2021
  • Research & Ideas

To Fight Climate Change, Should Green Investors Reconsider Big Oil?

doing this.’ But then you can get really inefficient allocation of capital, and that means we solve the problem slower.” Rather than exclusionary policies and divestiture campaigns motivated by preference, Cohen and his colleagues... View Details
Keywords: by Kristen Senz; Energy
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