Corporate Campaign - Publications - Faculty & Research

February 2017
Supplement

The De Beers Group: Exploring the Diamond Reselling Opportunity

By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle

In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details

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22 Mar 2016
First Look

March 22, 2016

must overcome severe individual and organizational biases that prevent managers and employees from thinking deeply and analytically about their risk exposure. In this paper, we draw lessons from seven case studies about the multiple and contingent ways that a View Details

Keywords: Sean Silverthorne

20 Jan 2010
First Look

First Look: Jan. 20

distribute cash to shareholders. We also provide indirect evidence as to why firm managers may cater to the demand for dividends from local seniors. Overall, these results suggest that the composition of a firm's investor base affects View Details

Keywords: Martha Lagace

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling and economy relative to even... View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details

Keywords: by Susan Young

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

GoFundMe is the world’s largest social fundraising platform. Gross donation volume is growing rapidly, yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives. Purchase this... View Details

Keywords: Dina Gerdeman

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

done. Nor was he the elegant Robert E. Lee, fending off superior forces through ingenious defensive maneuvers. Instead he was the relentless Ulysses S. Grant—grinding out a series of costly victories at Shiloh, Vicksburg, and finally in the Wilderness View Details

Keywords: by Sean Silverthorne

June 2010
Teaching Note

Diamond Foods (TN)

By: David E. Bell, Natalie Kindred and Mary Louise Shelman

Teaching Note for 510013.. View Details

Keywords: Cooperative Ownership; Transformation; Advertising Campaigns; Corporate Strategy; Product; Organizational Culture; Food and Beverage Industry

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August 2008
Teaching Note

Go Red for Women: Raising Heart Health Awareness (TN)

By: V. Kasturi Rangan and Marie Madelene Bell

Teaching Note for [507026]. View Details

Keywords: Corporate Strategy; Financing and Loans; Risk and Uncertainty; Advertising Campaigns; Health Care and Treatment; Health Industry

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12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

integrated report for 2008. Of course, One Report is not a panacea or silver bullet solution to making sustainability more than a public relations campaign or resolving the complex issues regarding improving View Details

Keywords: by Martha Lagace

25 Sep 2017
Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

21 Jan 2013
Research & Ideas

Altruistic Capital: Harnessing Your Employees’ Intrinsic Goodwill

can't afford to motivate their staff with monetary bonuses. Moreover, a growing body of research indicates that corporate workers are very motivated by nonmonetary incentives, such as positive recognition from their peers. (See, for... View Details

Keywords: by Carmen Nobel

25 Oct 2012
Research & Ideas

10 Reasons Customers Might Resist Windows 8

called the "Charm Bar." Give Microsoft credit for innovation. But will corporate customers rush to embrace the change, or will they resist it at first? Signs point to resistance, according to Rosabeth Moss Kanter, the Ernest L.... View Details

Keywords: by Carmen Nobel; Computer; Consumer Products

20 Jun 2011
Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

escalating, high-profile campaign against Third World debt, poverty, war and disease. “Any CEO who thinks his or her job is about maximizing shareholder value is living in the past.” Koehn, a Harvard Business School historian who has... View Details

Keywords: by Kim Girard; Entertainment & Recreation

16 Feb 2021
Research & Ideas

To Fight Climate Change, Should Green Investors Reconsider Big Oil?

doing this.’ But then you can get really inefficient allocation of capital, and that means we solve the problem slower.” Rather than exclusionary policies and divestiture campaigns motivated by preference, Cohen and his colleagues... View Details

Keywords: by Kristen Senz; Energy

06 Mar 2007
First Look

First Look: March 6, 2007

today. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307075 Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign Harvard Business School Case 507-005 Schwab management is evaluating... View Details

Keywords: Martha Lagace

04 Jun 2013
First Look

First Look: June 4

http://hbr.org/search/513015-PDF-ENG Harvard Business School Case 113-037 Business and Government: Campaign Contributions and Lobbying in the United States This module note on business-government relations introduces students to the state... View Details

Keywords: Sean Silverthorne

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

you can have hundreds of competitors within the first hours of going live. Ideas are not important in China—execution is.” Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/718426-PDF-ENG Harvard Business School Case 318-030 Donald Trump Calls Carrier View Details

Keywords: Sean Silverthorne