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- Faculty Publications (461)
Moving Forward: The Future of Consumer Credit and Mortgage Finance
The recent collapse of the mortgage market revealed fractures in the credit... View Details
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
to advertisers. Is this an expanding advertising strategy, or something different? Many researchers tell us that one-on-one interviews are superior to focus groups.— Gerald Zaltman A: Probing the unconscious mind of the View Details
Keywords: by Manda Mahoney
- 22 May 2019
- Research & Ideas
Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers
of delinquent loans has increased in the last 10 years; today, about 11 percent of borrowers have been delinquent on student loans for 90 days or more. Source: New York Fed Consumer Credit Panel/Equifax The View Details
Keywords: by Dina Gerdeman
- August 2014
- Technical Note
Conjoint Analysis: A Do it Yourself Guide
By: Elie Ofek and Olivier Toubia
Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details
- Web
Buy Now, Pay Later: Credit in a Consumer Society
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other... View Details
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
influence strategies that backfire. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55881 in press Journal of the Association for Consumer Research Rituals and Nuptials: The Emotional and... View Details
Keywords: Dina Gerdeman
- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
2018 London: Bloomsbury Academic Global History, Globally: Research and Practice Around the World By: Beckert, Sven, and Dominic Sachsenmaier, eds. Abstract— In recent years historians in many different parts of the world have sought to... View Details
Keywords: Sean Silverthorne
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
age, there are more consumers than ever before suffering from chronic conditions. Most no longer see disease and the timing of their death as inevitable. Supported by the Internet, many actively seek out information to increase their odds... View Details
- November 2020
- Case
Axis My India
By: Ananth Raman, Ann Winslow and Kairavi Dey
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
August 2018 Journal of Accounting Research Virtual Issue on Empirical Management Accounting Research By: Abernethy, Margaret, and Dennis Campbell Abstract—No abstract available. Publisher's link:... View Details
Keywords: Dina Gerdeman
- Web
Entrepreneurial Management - Faculty & Research
Biasi, Zoë B. Cullen , Julia H. Gilman and Nina Roussille This paper provides causal evidence on how wage inequality among workers affects the labor movement using three complementary research designs: a vignette experiment with union... View Details
- December 2005
- Article
Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as well as to apply... View Details
- July 2008 (Revised May 2009)
- Teaching Note
The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)
By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
Teaching Note for 2510 View Details
- 23 Apr 2001
- Research & Ideas
Market Research Meets the “People Factor”
Knowledge about a market is no cinch to acquire, of course. And though information may have been painstakingly collected, analyzed, and presented by market researchers, it faces an even greater hurdle when the researchers attempt to hand... View Details
Keywords: by Martha Lagace
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
According to poll findings released by Pew Research Center in November, among nearly 12,000 US adults, around seven in 10 say tipping is expected in more places today than it was five years ago. Only about a third say it’s extremely or... View Details
Keywords: by Anna Lamb, Harvard Gazette
- 16 Jun 2015
- Working Paper Summaries
Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios
- Research Summary
Research Focus of Chris Gordon
Chris Gordon's main area of interest and expertise is the delivery of complex capital projects. These projects can take the form of government sponsored infrastructure projects such as highways and utilities, private real estate development such as commercial and... View Details
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
to organizations seeking to improve creativity and innovation. Researchers and businesses want to know what factors facilitate or inhibit creativity in a variety of organizational settings. Individual Creativity in the Workplace... View Details
Keywords: Dina Gerdeman