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- All HBS Web
(564)
- News (109)
- Research (378)
- Events (1)
- Multimedia (1)
- Faculty Publications (78)
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- 14 Oct 2009
- First Look
First Look: October 14
Author:Benjamin G. Edelman Publication:Journal of Advertising Research (forthcoming) Abstract I offer five rights to protect advertisers from increasingly powerful ad networks—avoiding fraudulent charges for services not rendered,... View Details
Keywords: Martha Lagace
- 19 Feb 2008
- Research & Ideas
Radical Design, Radical Results
When furniture designer Herman Miller presented a prototype of its sleek, mesh Aeron chair to a consumer focus group, many asked if they could see a finished, upholstered version. Innovative product design can be a risky proposition. Yet... View Details
- Article
How to Launch Your Digital Platform: A Playbook for Strategists
By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry
Edelman, Benjamin. "How to Launch Your Digital Platform: A Playbook for Strategists." Harvard Business Review 93, no. 4 (April 2015): 90–97. (Reprinted in Launch a Start-Up That Lasts, Harvard Business Review OnPoint, Winter 2016.)
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
a three-year study of 238 professionals from seven companies in the high-tech, consumer products, and chemicals industries. Without revealing the focus of their study, they asked the subjects (all of whom were working on projects... View Details
- 17 Jul 2007
- First Look
First Look: July 17, 2007
films). Similarly, we also predict and find that should DVDs are held longer than want DVDs. Download the paper: http://www.hbs.edu/research/pdf/07-099.pdf Cases & Course MaterialsNone this week PublicationsDoes Employment View Details
Keywords: Martha Lagace
- 30 Apr 2024
- Book
When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners
the United States. In that work, I learned that company management had known about the dangers of asbestos since the 1930s but had actively suppressed information linking it to cancer to protect the business. I became deeply curious about... View Details
Keywords: by Dina Gerdeman
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
merchants with these same marketing programs. Q: How should consumers protect themselves from potential fraud? A: It's highly desirable to keep your computer free of the sorts of bad software that I've... View Details
- 11 Mar 2014
- First Look
First Look: March 11
consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a discount voucher service can benefit affiliated firms: price... View Details
Keywords: Sean Silverthorne
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
Most eight-year-olds are familiar with cooties: an imaginary infectious disease spread through proximity to children of the opposite sex. We eventually outgrow the silly idea. But when it comes to the world of consumer products, fear of... View Details
- 19 Apr 2016
- First Look
April 19, 2016
is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same regardless of when and whether View Details
Keywords: Sean Silverthorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
and Galanz, which has brought microwave ovens to millions of Chinese consumers previously considered too poor to buy such an appliance. What’s more, the essentials of development can be “pulled in” by market-creating innovators—and over... View Details
Keywords: Dina Gerdeman
- 15 Feb 2011
- First Look
First Look: Feb. 15
reflect a lower burden of crime, but rather a higher investment in crime avoidance. Moreover, protection activities by one group can displace crime onto another group. We take advantage of a dramatic increase in crime rates in Argentina... View Details
Keywords: Sean Silverthorne
- 12 Feb 2013
- First Look
First Look: Feb. 12
study the dynamics of multi-round position auctions, considering both the case of exogenous click-through rates and the case in which click-through rates are determined by an endogenous consumer search process. In both contexts, we... View Details
Keywords: Sean Silverthorne
- 18 May 2022
- Research & Ideas
Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers
serve this less affluent segment of the market. How consumers can protect themselves For consumers, the message is clear: Make sure you know your bank’s policy on how—and when—overdraft fees are charged.... View Details
- 28 Sep 2010
- First Look
First Look: September 28, 2010
areas where they resided. Fourth, a sizeable proportion of investors were stockholders in more than one bank. Protecting Outside Investors in a Laissez-faire Legal Environment: Corporate Governance and Dividends in Victorian Britain... View Details
Keywords: Sean Silverthorne
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
provided by us willingly.” George Yurieff put it this way: “If you are concerned about your privacy and want to somehow protect yourself to some extent, start paying for services which you want to use stop posting (send directly to your... View Details
- 04 Oct 2011
- First Look
First Look: October 4
Marquis, Jianjun Zhang, and Yanhua Zhou Publication:California Management Review (forthcoming) Abstract We develop a framework to analyze the closing gap between regulation and enforcement of environmental protection in China and present... View Details
Keywords: Sean Silverthorne
- 29 Nov 2022
- Research & Ideas
Is There a Method to Musk’s Madness on Twitter?
that Musk and his co-investors like Peter Thiel and others really wanted to build and protect a vision of Twitter as a public forum or a town square for free speech. Their preconception of free speech is politically and ideologically... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
consumers in the dining area. On average, restaurants spend 30 percent of their revenue on labor. With increasing focus on fair wages and legislated wage increases, restaurants may easily exceed that average. Moreover, restaurants spend... View Details
- 23 Jan 2007
- First Look
First Look: January 23, 2007
perform multiple tasks within a store, and the way in which they are evaluated and rewarded for these tasks affects their behavior. Using empirical data from multiple stores of a consumer electronics retailer, Tweeter Home Entertainment... View Details
Keywords: Martha Lagace