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- All HBS Web (228)
- Faculty Publications (36)
Show Results For
- All HBS Web (228)
- Faculty Publications (36)
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
McCain used high profile surrogates such as Governor Charlie Crist to reinforce concerns about his opponent. Why Don't Companies Go Negative? Unlike politicians, companies hardly ever run negative ads. Pepsi ads don't tear down Coke; they... View Details
Keywords: by John Quelch
- 01 Jun 2023
- News
Spray Canon
value that is then built upon to create a market value—which is a separate type of validation,” says Riley, who credits Deitch’s time as director of the Museum of Contemporary Art, Los Angeles and his Art in the Streets exhibition with raising the View Details
- 08 Mar 2019
- News
A Passionate Patron and Collector
The New York Times recently profiled art collector Reginald Van Lee (MBA 1984), discussing some of his collection with him in his Manhattan apartment. Van Lee, who retired from Booz Allen Hamilton in 2016, has a number of pieces adorning... View Details
- 17 May 2017
- News
Nisa Godrej Takes Over
Photo via The Hindu Photo via The Hindu After a decade of work at her family’s Mumbai-based conglomerate, Nisa Godrej (MBA 2006) has been appointed to head up the consumer products division—taking over for her father, Adi Godrej. Godrej... View Details
- 24 Jul 2019
- Blog Post
Growing the Seeds of an Early-Stage Startup
The company aims to transform health food with a lesser known super-seed (Sacha Inchi), which has a superior nutritional profile compared to most conventional nuts and seeds. The mission was to do this not just through its products, but... View Details
- 01 Mar 2012
- News
Where Innovation Rules
thousands of HBS alumni. Whether through creative destruction, disruptive innovation, or riding a societal quantum leap forward, HBS alumni entrepreneurs have founded or grown companies that are pervasive and familiar, from consumer... View Details
- Web
Black Business Leaders and Entrepreneurship | Baker Library
Americans, and Whites Nielsen reports on the African American Consumer Search using keywords African American or Black RKMA Consumer Behavior 2019-2020 report has a section on African-American consumers.... View Details
- 09 May 2005
- Research & Ideas
Hold or Fold? Sizing Up Business Risk
these assessments more complex and add more classifications, we limit the first run-through to just two alternatives per dimension which then generate eight distinct profiles that we can use to help us assess what we want to do. Even if... View Details
- Fast Answer
Music & Activism: Market Research Resources
I find information on trends on social media, digital music and the web? eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Business Insider Reports on digital media and demographic... View Details
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Business Insider Reports on digital media and demographic... View Details
- 01 Sep 2008
- News
Alumni Books
Community by Bert Berkley (MBA ’50) and Peter Economy (Wiley) Profiling many highly effective charitable organizations — for example, Kiva, Horizons for Homeless Children, the Annie E. Casey Foundation, and Stonyfield Farm Profits for the... View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
profile for analytics in management ranks? How, if at all, will a Moneyball Generation influence management? What do you think? References: Michael Lewis, Moneyball: The Art of Winning an Unfair Game (New York: W. W. Norton & Company,... View Details
Keywords: by James Heskett
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
encapsulates what I have learned about American business history during three decades of research and teaching the subject." Highlights from the conversation follow. How did you choose the seven men profiled in your book? First of all, I... View Details
- 01 Dec 2005
- News
Alumni Achievement Awards: Honorees and Victories
their turn to get into the game. Following are short profiles of this year’s recipients. Rahul Bajaj (MBA ’64) As chairman of Bajaj Auto Ltd., one of India’s foremost companies and one of the world’s largest makers of motorized scooters... View Details
- Web
Black History Month | Baker Library
Entrepreneurship Dive into Mintel for Black-focused consumer research reports: Black Americans and Symbols of Identity - US - 2024 Marketing to Black Millennials and Gen Zs - US - 2024 Look at EMARKETER's reports related to Black... View Details
- 01 Jun 2012
- News
Inspiration Is Not Enough
“human transporter.” But tons of funding and big-name partners couldn’t overcome consumer reluctance. “Kamen endowed Segway with many positive attributes but not enough to break through and claim commercial success,” Harris writes. Many... View Details
- 01 Mar 2016
- News
Feedback
school gains more learning in a year than his or her district school peer, amounting to about 50 more days of learning in reading and an additional 79 days of learning in math.” Well done, Mr. Draper! —Glenn Noreen (MBA 1982) Fluffy View Details
- 01 Aug 2001
- News
Amy Schiffman Langer (MBA '77)
In June, the School conferred its highest honors, the Distinguished Service Award and the Alumni Achievement Award, on four professors emeriti and five alumni, respectively. This is a profile of an Alumni Achievement Award honoree. In... View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
Carolinas, many hospitals don't have the resources, commitment, and management capacity to build and oversee a complex data analytics system. Insurance companies: Large insurance companies, such as UnitedHealth and Humana, are increasingly focused on analytics. Some... View Details
- Fast Answer
Stock Pitching: company, industry and market research
Industry Surveys cover industry trends, forecasts, major players and market share data, key ratios, and statistics. Click on the "Markets" tab on the top menu bar. From the pop-up window, select "Industry Surveys," under "Market... View Details
- 09 Jan 2014
- Research & Ideas
Excerpt: ’Fortune Tellers’
early twentieth century. It is a story, in part, about how fortune telling was professionalized. Unlike Adams, whose insights into the future rested on her purported ability to read the stars, the entrepreneurs profiled here were... View Details
Keywords: by Walter A. Friedman