Consumer Privacy - Publications - Faculty & Research

24 Jul 2019
Blog Post

Data-Driven and in Demand

on Netflix to personalized healthcare.” As for kicking off her new career post HBS, Ho is excited to be a part of the booming AI revolution that provides not only innumerable consumer benefits, competitive advantage, and efficiency gains... View Details

06 Apr 2016
What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

issue for only a tiny fraction of the population of potential Apple customers.” As Guy put it, “I think consumers assume a certain level of security will be in the product--probably no better or worse than other products in the class.”... View Details

Keywords: by James Heskett; Computer

Web

Trade Cards - The Art of American Advertising

Richards, Encyclopedia of Ephemera: A Guide to Fragmentary Documents of Everyday Life for the Collector, Curator, and Historian . New York: Routledge, 2000, p. 335. 22 Eleanor Garvey, The Adman in the Parlour: Magazines and the Gendering of View Details

01 Jun 2014
News

Screen Saver

would be stadium seating, but that's about it. It's remarkable. And not in a good way." Lopez, it seems, is just getting warmed up. "Can you imagine driving the same car in 2010 that you drove in 1977, with the same features? There's almost nothing in the 2010 View Details

Keywords: Julia Hanna; Arts, Entertainment

01 Feb 2000
News

Financial Services 24/7

to continue their traditional services while marketing the use of their new technology. Many of today's consumers are concerned with the privacy and security of conducting business online. These fears are... View Details

Keywords: Susan Young

27 Aug 2019
Blog Post

Meet the PRIDE Club

Miami, Florida. Prior to HBS, she worked in digital and multicultural marketing across the consumer products and media industries. She will be transitioning to e-commerce management after HBS. When she's not immersed in the case method... View Details

Web

The Art of "Posting" - The Art of American Advertising

elevated the advertising poster to an art form that caught the attention of consumers through its dynamic compositions and striking colors. Posters were pasted on buildings, streetcars, railroad routes, and barns, and salesmen also... View Details

Web

Betty J. Diener Oral History - Business Education For Women At Harvard University | Harvard Business School

was an account executive on Eastern Airlines back when Eastern Airlines was still flying. And I worked also for American Cyanamid which at the time was Old Spice products and Formica products, worked in their consumer products division... View Details

26 Jul 2016
Research & Ideas

Where will Pokémon Go with Your Personal Information?

people are aware of how much these internet companies know about them. The privacy issues are the part of this that warrants the most discussion. Q:Do Pokémon Go's developer Niantic or parent Nintendo have any responsibility here (as the... View Details

Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

critiques of our work with empirical data and conceptual arguments. We agree with Wilson and Stolarz-Fantino that researchers seeking to understand a policy’s influence on consumers should test predictions about which strategies firms... View Details

Keywords: Dina Gerdeman

01 Mar 2019
News

INK: The Lessons of Blitzscaling

difficult: Google is the clear leader, at least in the English-speaking world, and being second just isn’t that interesting. This is not to say there couldn’t still be a decent business. DuckDuckGo is a search engine that emphasizes View Details

Keywords: Jen McFarland Flint

Web

Brand Name Management - The Art of American Advertising

effectively,—he must know how to apply psychology to advertising.” 42 Indeed, with increasing sophistication businesses began to employ a number of marketing conventions that not only communicated general information about a product, but also persuaded View Details

13 Feb 2007
First Look

First Look: February 13, 2007

isolate the effects of channel expansion. We argue for advantages to using zip code level data for methodological and consumer data privacy reasons. Download the paper:... View Details

Keywords: Martha Lagace

26 Jun 2000
Research & Ideas

Presentation Round-Up

creation, production, delivery and use of the Web, as well as toward a service delivery infrastructure. Panelist Katie Burke (HBS MBA '95) noted Web-based e-mail as a good example of how and why software is turning into a service. Web-based e-mail has become extremely... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

20 Apr 2016
Research & Ideas

When CEOs Become Activists

When North Carolina governor Pat McCrory recently signed into law the Public Facilities Privacy & Securities Act, in response to a Charlotte city ordinance that, among other things, would have prohibited discrimination based on sexual... View Details

Keywords: by Carmen Nobel; Technology; Publishing

01 Mar 2019
News

Building a Movement

should be as well versed in those possibilities as anyone building consumer apps or SaaS for enterprise. It’s also an incredibly perilous moment for technology and the impact it’s having on society—whether it’s elections and free speech... View Details

30 Jul 2024
News

Reddit’s Rise

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details

04 Mar 2016
Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

sales each year? Sunil Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School, recently wrote a case on Apple Pay and the company’s ambitions of convincing consumers to trade in their real wallets in... View Details

Keywords: Re: Sunil Gupta; Technology

06 Nov 2018
First Look

New Research and Ideas, November 6, 2018

discussion (MD&A) section. Changes in language referring to the executive (CEO and CFO) team, or regarding litigation, are especially informative for future returns. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50367 The Salary Taboo:... View Details