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- All HBS Web
(1,413)
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- Research (1,055)
- Events (10)
- Multimedia (6)
- Faculty Publications (453)
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- 01 Jun 1996
- News
Reinventing Marketing
such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says Quelch, "marketing researchers... View Details
- 01 Mar 2014
- News
My HBS Eureka Moment
product—your cost in producing the product is irrelevant. While we are often tempted to sell a product at a "reasonable margin," the more intelligent way to price a product is not based on what it cost you to produce, but what the View Details
- 06 Dec 2021
- News
Tipping Point
Kenyan coffee farm. The price of coffee beans on the global market is under $1 a pound, while the actual cost to produce that pound is between $1.62 and $2. The coffee farms are profitable only when they rely on free labor, typically from... View Details
- 27 Nov 2013
- News
No Bologna, Please
public in 1991. In 1993, the pair acquired St. Louis Bread Company, a 19-store chain of eat-in cafés based in St. Louis, Missouri, serving freshly baked artisanal bread, sandwiches, soups, and salads. By this point, Au Bon Pain had 250 stores. But Shaich saw a... View Details
- 01 Mar 2011
- News
Making Their Way
but from Mexico, South Korea, and elsewhere — was coming in at a lower price point than our unionized operations could match,” Chirchirillo recalls. “And many of my OPM classmates were from outside the United States, so I was getting a... View Details
- 01 Apr 1999
- News
Short Takes
internal intranet, "thereby allowing customers to serve themselves through their own computers within their own organizations." Nolan also points to Microsoft founder Bill Gates's strategy of holding computer prices relatively constant... View Details
Keywords: Eileen K. McCluskey
- 01 Oct 1997
- News
Doing Something Real
percent) that President Nixon (that laissez-faire Republican) imposed wage and price controls, to a world where each of our kids has more computing power on his or her desk, and each of us on his or her lap, than all of Harvard had in its... View Details
Keywords: Andrew Tobias (MBA '72)
- 01 Dec 2007
- News
Faculty Research Online
http://hbswk.hbs.edu/item/5652.html. How Brand China Can Succeed A series of recent setbacks, including the Mattel toy recalls, threatens China’s new and improving image, says Professor John Quelch. There is just not enough preexisting brand equity among the world’s... View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
Ron Shaich (MBA 1978) is cofounder, chairman, and CEO of Panera Bread, the fast-growing bakery-café chain with over six hundred locations in mostly suburban markets across the United States. Panera’s ability to deliver high-quality food at reasonable View Details
- 01 Jun 2017
- News
Ask the Expert: On the Fly
bags for free? The result would be more checked bags, more overhead bin space, faster boarding and deplaning, and probably more money. —Katherine Liu (MBA 2004) CARTY: The airlines are wrestling with this. Unbundling pricing and charging... View Details
Keywords: Julia Hanna
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 01 Mar 2004
- News
Toy Story
development experts who guide product development. “This isn’t a group that just rubber stamps what we do,” explains Moynihan. “They are brutally honest with us.” The philosophy at LEGO focuses on playful learning, and that philosophy has been honed in the last few... View Details
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
diagnose the problem and treat it. The rescue bill calls for the government to auction banks’ distressed mortgage assets to “try to restore the price discovery process so we can figure out what these things are actually worth.” Light... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details
Keywords: April White
- 01 Jun 2015
- News
The End of Cows?
Price is a market barrier for lab-grown beef, with production costs currently exceeding 250,000 euros per burger. (Photo courtesy of Cultured Beef) Price is a market barrier for lab-grown beef, with... View Details
- 01 Feb 1999
- News
Newman's Own Brand of Charity
job. But Newman voiced some serious concerns about competition from industry giants such as Heinz, Campbell's, and Kraft, along with the skyrocketing price of shelf space in grocery chains. Responding to one student's question about key... View Details
- 19 Sep 2016
- News
Sustainable Farming in the Arid World
operate sustainably. “I started Sundrop Farms about four years out of the MBA program. Most people don’t know but agriculture consumes about 50 percent of your operating costs are related to fossil fuels. Agriculture uses about 70 percent... View Details
- 30 Sep 2024
- News
The Making of a Streaming Sensation
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
- 01 Dec 2014
- News
Taking Tailoring High Tech
the cost and time commitment of a traditional bespoke tailor. The efficiency of the technology allows Acustom to sell jeans—one of the most difficult tailoring challenges—starting at $225, about a quarter of the going price for custom... View Details
- 01 Sep 2011
- News
The City Solution
the C40 Cities Climate Leadership Group), Bloomberg sees cities as focal points in the struggle against global warming and climate change. Urban areas are now home to half the world’s population, consume half the world’s energy, and,... View Details