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  • All HBS Web  (1,389)
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  • All HBS Web  (1,389)
    • People  (1)
    • News  (239)
    • Research  (1,055)
    • Events  (10)
    • Multimedia  (6)
  • Faculty Publications  (454)
← Page 7 of 1,389 Results →
  • 22 Apr 2021
  • News

More Companies Raising Prices on Goods, Expected throughout 2021

  • 02 Aug 2022
  • News

Is Dynamic Ticket Pricing Preventing You from Seeing Your Favorite Artist? You’re Not Alone

  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

explore interactions between private business and public health, and demonstrate how consumers can create better and less expensive care for themselves. Book Excerpt: Consumer Power in Shaping Public Health... View Details
Keywords: by John A. Quelch; Health
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing View Details
Keywords: by Manda Mahoney
  • 2001
  • Case

Value Pricing at Procter & Gamble (B)

By: R. Lal
Keywords: Price; Valuation; Consumer Products Industry
Citation
Related
Lal, R. "Value Pricing at Procter & Gamble (B)." 2001.
  • 10 Jan 2024
  • Research & Ideas

Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

as under-tipping or be perceived as cheap. It makes us feel guilty if we go in at the bottom of the range, particularly if we believe everyone else is tipping higher than us.” But Avery says that with rising inflation and higher prices... View Details
Keywords: by Anna Lamb, Harvard Gazette
  • August 2018 (Revised February 2019)
  • Case

Shindigz

By: Frank Cespedes
Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an... View Details
Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Brands and Branding; Distribution Channels; E-commerce; Consumer Products Industry
Citation
Educators
Purchase
Related
Cespedes, Frank. "Shindigz." Harvard Business School Case 819-010, August 2018. (Revised February 2019.)
  • 25 Aug 2018
  • News

The Other Amazon Effect: How Prices Have Become Less Insulated From Supply Shocks

  • 01 Oct 2000
  • News

Timothy G. Brier: The Price is Right

Continental -- Brier went dot-com in 1998. He cofounded and became president of Priceline Travel, a division of Priceline.com, the e-commerce company that enables its customers to name their own low price for airline tickets, hotel rooms,... View Details
Keywords: James E. Aisner
  • 22 May 2019
  • Research & Ideas

Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers

largest consumer debt in the US, trailing only mortgage loans—and surpassing car loans, credit card debt, and home equity lines of credit. Source: New York Fed Consumer Credit Panel/Equifax Many people who... View Details
Keywords: by Dina Gerdeman
  • August 2015
  • Article

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making

By: Uma R. Karmarkar, Baba Shiv and Brian Knutson
Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details
Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry
Citation
Read Now
Related
Karmarkar, Uma R., Baba Shiv, and Brian Knutson. "Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making." Journal of Marketing Research (JMR) 52, no. 4 (August 2015): 467–481.
  • 24 Apr 2019
  • Research & Ideas

The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention

unusual to find stores from the same chain selling a product for different prices in different regions or online. Cavallo attributes this to the transparency afforded by the internet and customers’ concerns about fairness. “The web allows... View Details
Keywords: by Roberta Holland; Retail
  • 29 Jan 2014
  • Working Paper Summaries

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It

Keywords: by Thales S. Teixeira
  • 26 Jan 2011
  • News

Insurance Mergers Can Lead To Mixed Results For Consumers And Companies

  • 31 Jan 2020
  • News

Study: Most Consumers “Care Little” About Occupational Licenses, Prefer Online Reviews

  • April 2024
  • Article

Pay-As-You-Go Insurance: Experimental Evidence on Consumer Demand and Behavior

By: Raymond Kluender
Pay-as-you-go contracts reduce minimum purchase requirements which may increase market participation. We randomize the introduction and price(s) of a novel pay-as-you-go contract to the California auto insurance market where 17 percent of drivers are uninsured. The... View Details
Keywords: Contracts; Consumer Behavior; Price; Personal Finance; Insurance Industry; California
Citation
Find at Harvard
Read Now
Purchase
Related
Kluender, Raymond. "Pay-As-You-Go Insurance: Experimental Evidence on Consumer Demand and Behavior." Review of Financial Studies 37, no. 4 (April 2024): 1118–1148.
  • July 2008 (Revised May 2009)
  • Teaching Note

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)

By: Frank V. Cespedes, Christopher H. Lovelock and Laura Winig
Teaching Note for 2510 View Details
Keywords: Market Research; Quantitative Analysis; Consumer Marketing; Pricing Strategy; Price; Mathematical Methods; Marketing Channels
Citation
Purchase
Related
Cespedes, Frank V., Christopher H. Lovelock, and Laura Winig. "The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues (Brief Case)." Harvard Business School Teaching Note 082-511, July 2008. (Revised May 2009.)
  • 2023
  • Working Paper

Algorithm Failures and Consumers' Response: Evidence from Zillow

By: Isamar Troncoso, Runshan Fu, Nikhil Malik and Davide Proserpio
In November 2021, Zillow announced the closure of its iBuyer business. Popular media largely attributed this to a failure of its proprietary forecasting algorithm. We study the response of consumers to Zillow’s iBuyer business closure. We show that after the iBuyer... View Details
Keywords: Algorithmic Pricing; Price; Forecasting and Prediction; Consumer Behavior; Real Estate Industry
Citation
SSRN
Related
Troncoso, Isamar, Runshan Fu, Nikhil Malik, and Davide Proserpio. "Algorithm Failures and Consumers' Response: Evidence from Zillow." Working Paper, July 2023.
  • 18 Jun 2024
  • Research & Ideas

Central Banks Missed Inflation Red Flags. This Pricing Model Could Help.

their toolkit.” The work reveals new clues about an issue that has been challenging economists, businesses, and consumers for several years: runaway inflation that’s slowed but persisted stubbornly even in the face of interest-rate hikes.... View Details
Keywords: by Rachel Layne; Financial Services; Banking

    Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

    The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform competition in a setting where prices are determined by negotiations between platforms and businesses. We compile a... View Details
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