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Show Results For
-
All HBS Web
(1,214)
- People (6)
- News (305)
- Research (727)
- Events (1)
- Multimedia (6)
- Faculty Publications (176)
- 28 Dec 2019
- Working Paper Summaries
Tech Clusters
- March 2006
- Background Note
Public Law: The Rules of the Game
Outlines the four primary public policy objectives underlying the U.S. laws regulating business in the early 21st century: to promote economic growth; to protect workers; to promote consumer welfare, and to promote public welfare. Other major economic powers tend to...
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Bagley, Constance E. "Public Law: The Rules of the Game." Harvard Business School Background Note 806-172, March 2006.
- July–August 2014
- Article
Unlock the Mysteries of Your Customer Relationships
By: Jill Avery, Susan Fournier and John Wittenbraker
Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: people now expect companies...
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Keywords:
Brand Management;
CRM;
Brands and Branding;
Marketing;
Marketing Strategy;
Customer Focus and Relationships;
Customer Relationship Management;
Consumer Products Industry;
Consumer Products Industry;
United States
Avery, Jill, Susan Fournier, and John Wittenbraker. "Unlock the Mysteries of Your Customer Relationships." Harvard Business Review 92, nos. 7/8 (July–August 2014): 72–81.
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
supplies in the 1980s. "As the rise and fall of De Beers exemplifies, while a diamond may be forever, power is not." But in recent years, competition from other diamond sellers has increased, providing customers with many more...
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Keywords:
by Jay Fitzgerald
Unlock the Mysteries of Your Customer Relationships
Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: People now expect companies...
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- September 2016 (Revised March 2021)
- Case
DBL Partners: Double Bottom Line Venture Capital
By: Shawn Cole, Mark Kramer, Tony L. He, Anshul Maudar and T. Robert Zochowski
This case explores the origins and current practices of DBL, a San Francisco–based venture capital fund and one of the first impact investment funds to achieve significant financial returns to scale. This case allows for a competitive analysis of DBL's investment...
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Keywords:
Venture Capital;
Investment Funds;
Financial Strategy;
Financial Services Industry;
Tanzania
Cole, Shawn, Mark Kramer, Tony L. He, Anshul Maudar, and T. Robert Zochowski. "DBL Partners: Double Bottom Line Venture Capital." Harvard Business School Case 217-022, September 2016. (Revised March 2021.)
- May 2024
- Teaching Note
The Meteoric Rise of Skims
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims."
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Keywords:
Brand;
Branding;
Direct-to-consumer;
DTC;
Influencers;
Influencer Marketing;
Fashion;
Growth;
Direct Marketing;
Influence;
Reputation;
Social Influence;
Consumer Goods;
Consumer Products;
Female Entrepreneur;
Female Protagonist;
Entrepreneurship And Strategy;
Brand & Product Management;
Competitive Advantage;
Online Followers;
Retail;
Retail Formats;
Retailing;
Online Retail;
Celebrities;
Celebrity;
Celebrity Endorsement;
Go To Market Strategy;
Apparel;
Startup Marketing;
Startups;
Brands and Branding;
Growth and Development Strategy;
Growth Management;
Distribution Channels;
Digital Marketing;
Advertising;
Power and Influence;
Social Media;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
- 20 May 2014
- News
Mastering the Intermediaries
- 07 Jul 2021
- Book
Good News for Disgraced Companies: You Can Regain Trust
new book The Power of Trust: How Companies Build It, Lose It, Regain It, Sucher and her coauthor, HBS research associate Shalene Gupta, highlight those social media examples along with a global list of companies that have either...
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Keywords:
by Lane Lambert
- December 2007 (Revised July 2008)
- Case
General Mills (A)
By: Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli
General Mills is an 80-year-old company that specializes in consumer foods such as cereal, snacks, baking, and dinner products. Although General Mills is, on the whole, a very successful company, they have, in the recent past, had to face challenges as a result the...
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Keywords:
Competitive Strategy;
Change Management;
Cost Management;
Problems and Challenges;
Inflation and Deflation;
Price;
Consumer Products Industry;
Consumer Products Industry
Gilmartin, Raymond V., Marco Iansiti, and Bianca Buccitelli. "General Mills (A)." Harvard Business School Case 608-004, December 2007. (Revised July 2008.)
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
Businesses that dismiss TikTok as merely a platform for teenagers looking to create and consume cat and dance videos do so at their own peril. That’s the message of a Harvard Business School case study tracing the video-sharing app’s...
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- January 2011 (Revised May 2011)
- Case
Paydiant
By: Jose B. Alvarez, Elizabeth C. Williamson and James Weber
Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to electronic payment methods such as credit cards and debit cards to make purchases....
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Keywords:
Entrepreneurship;
Credit Cards;
Product Marketing;
Product Launch;
Market Entry and Exit;
Industry Structures;
Business and Stakeholder Relations;
Cooperation;
Technology Adoption;
Retail Industry
Alvarez, Jose B., Elizabeth C. Williamson, and James Weber. "Paydiant." Harvard Business School Case 511-065, January 2011. (Revised May 2011.)
- 12 Oct 2017
- News
Telemundo: The Fastest Growing TV Network in the United States
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
further investigation into the development of the consumer electronics and computer industries. Here is an excerpt.I have just completed an initial sketch of the evolution of two industries—Inventing the Electronic Century: The Epic Story...
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- Article
From TV to Web: Content Strategies for Ads That Drive Online Sales
By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV...
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Keywords:
TV Advertising;
Multitasking;
Infotainment;
Television;
Prime Time;
Advertising;
Online Advertising;
Advertising Industry
Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
- 24 Apr 2019
- Research & Ideas
The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention
unusual to find stores from the same chain selling a product for different prices in different regions or online. Cavallo attributes this to the transparency afforded by the internet and customers’ concerns about fairness. “The web allows View Details
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
share and then progressing through this wheel of retailing is in the past. Smaller retailers are gaining influence by playing in very special niches where they don’t have to win with low prices ” Nick C said: “Perhaps it is a function of expanding View Details
- May–June 2011
- Article
The Uninvited Brand
By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted...
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Keywords:
Marketing;
Brands;
Brand Building;
Brand Management;
Digital Marketing;
Advertising Campaigns;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Internet and the Web;
Social Media;
Consumer Products Industry;
Consumer Products Industry
Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
very process of discussing, in precise detail and with great discipline, these issues develops "wide-band width" communication between buyer and seller. Each has the opportunity to precisely present its objectives, and to explain its own issues. "The...
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- 13 Aug 2012
- Research & Ideas
When Good Incentives Lead to Bad Decisions
loan officers were more judicious about issuing loans when their bonus incentives were tied to whether the loans performed well. More surprisingly, they found that incentives actually have the power to distort loan officers' perceptions...
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