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Show Results For
- All HBS Web
(203)
- People (1)
- News (58)
- Research (120)
- Multimedia (2)
- Faculty Publications (65)
- 12 May 2015
- Blog Post
A Summer Internship in General Management
experiences. I was invited to interview during the January interview period and received my offer at the end of the week. What surprised you the most about your internship? I was truly surprised by the nature of the general manager role. At General Mills, and at many... View Details
Jon Staff
Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses - Investor management -... View Details
- Career Coach
Aaron Mitchell
Aaron (HBS '11) has spent his career building expertise in Human Capital Management for Consumer Packaged Goods and Financial Services firms in the United States and Asia. He... View Details
- 06 Dec 2021
- News
Elevator Pitch: Power Sourced
Illustration by Drue Wagner Illustration by Drue Wagner Chaku Foods Nikki Okrah (MBA 2021), CEO and Founder Concept: A snack-food company in Okrah’s native Ghana that is building farming supply chain infrastructure for other consumer... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
locate their goods in high-traffic locations, where consumers felt free to make on-the-spot "impulse" purchases. This meant the surroundings must be beautiful, exclusive, and comfortable for... View Details
- 31 Oct 2018
- News
Preaching with a Choir
volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is to take the Cadillac brand... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
products and brand. Standardized, branded condiments, the entrepreneur realized, would be affordable to large numbers of urban Americans. These goods would also be appealing. As cities expanded, fewer households had access to their own... View Details
Keywords: by Nancy F. Koehn
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer View Details
Keywords: Dina Gerdeman
- Student-Profile
Talia Gillis
to employees without legal representation, highlighted how difficulties in calculating social benefits, severance packages or assessing settlement offers created significant barriers for employees, rendering many legal protections futile.... View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
Mandloi, SELP 2017An inspiring, need of the hour tale of a homemaker from Tamil Nadu, who, through her paintings, has been trying to draw public attention to the devastating effects of climate change on marine life and the coastal communities. View Details
- 01 Apr 1997
- News
Manager's Notebook
one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working... View Details
Keywords: Judith Ross
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
packages based on Yelp’s guidelines: They were in good standing with a certain number of trusted reviews, solid ratings, and complete business listing information, including photos. Starting with a total... View Details
- 01 Jun 2014
- News
Screen Saver
service outlets. "When Gerry was hired, it was the company's first deliberate action to view consumer packaged goods as an important growth platform for Starbucks," says Barry... View Details
- 01 Jun 2017
- News
Surveying Students’ Summer Plans
be part of GE just as it’s relocating its headquarters to Boston.” Graham Fairbairn (MBA 2018) Hometown: Sydney, Australia Destination: General Mills, Minneapolis “I come from a consumer packaged View Details
Keywords: Julia Hanna
- 01 Feb 2000
- News
New Releases
chosen." In Down to Earth, Reinhardt draws on studies of companies in industries as diverse as energy and packaged consumer goods to illustrate approaches for reconciling... View Details
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
information, the provision of information, the sale of information." This juncture, added Spar, raises several key questions: Is selling information different from selling other kinds of goods and services and, if so, how? Is selling... View Details
- 08 May 2019
- Blog Post
In the Business of Flexibility
skills, but also through the missions to make sure that are a good fit.” Business-Backed Recruiting Prokanga brings a deep talent bench that includes many HBS alumni. Whether a company is a complex hedge fund, marketing agency startup, or... View Details
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
She shared the same germy fears and so we teamed up to launch Spruce & Co—our consumer goods startup focused on simple products for everyday healthy routines.” What have been some of the most enjoyable and... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
source of good in a community that is struggling. We knew our consumers would want to learn about what goes on at a farm where we get our potatoes. Consumers ask us all the... View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
it's about creating a customer experience that taps into people's emotions, ultimately making them feel good. High-end vodka companies such as Grey Goose and Chopin have packaged their liquor in tall, sleek, frosted glass bottles as a way... View Details