Filter Results:
(195)
Show Results For
- All HBS Web
(351)
- People (2)
- News (80)
- Research (195)
- Multimedia (2)
- Faculty Publications (109)
Show Results For
- All HBS Web
(351)
- People (2)
- News (80)
- Research (195)
- Multimedia (2)
- Faculty Publications (109)
Sort by
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
would not have risen to what is now, a $2.5-billion-a-year industry, without a revolutionary shift to outside-in thinking that allowed companies such as Fresh Express to realize that busy consumers wanted companies to make the whole salad... View Details
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
the last major consumer packaged goods advertiser to stay with a 15 percent fee, is moving in this new direction. It is sometimes a pragmatic pathway to managing risk, uncertainty, and performance for the... View Details
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
increased job churn (which will occur), with no significant gain or loss of jobs. The problem generally is that the benefits of globalization flow largely to investors and consumers while workers bear a disproportionate share of the... View Details
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
considering cellophane. It’s deliberately transparent, after all. You’re meant to consider whatever it’s wrapping instead. Yet, it turns out that cellophane has a story worth telling. A new research paper exposes the historical significance of the View Details
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
voracious consumers of theory. Every plan a manager makes, every action a manager takes, is based on some implicit understanding of what causes what and why. The problem is, managers all too frequently use a one-size-fits-all theory. But... View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
was a vertically integrated food company with a management system that allowed it to innovate and grow systematically. With sales of $2 billion in 2016, the firm not only produced flour, vegetable oil, and packaged food products, it also... View Details
Keywords: Sean Silverthorne
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: by Susan Young
- 23 Nov 2020
- Research & Ideas
COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.
on the review site Yelp shut permanently during the pandemic. Don’t be afraid of bankruptcy protection So, what should consumers and policymakers do now as benefits from the CARES Act are running out and a second federal stimulus View Details
Keywords: by Rachel Layne
- 30 Aug 2011
- First Look
First Look: August 30
nutrition, health, and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices, strategies for improving products, and View Details
Keywords: Sean Silverthorne
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
Industrial firms have traditionally had closer sales-marketing ties than consumer goods companies, especially consumer packaged goods companies. Even the traditional industrial... View Details
Keywords: by Benson Shapiro
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
country-specific data rather than an adoption of general policy principles from abroad. It implies to identify which policies are truly critical at a given point in time, instead of trying to do everything in parallel. And it implies identifying which View Details
Keywords: by Christian Ketels
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date have mostly focused on broadcast... View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great... View Details
- 19 Jun 2012
- First Look
First Look: June 19
negotiated a deal to use it, and if it were adopted by Lauder's key brands. If the new packaging functioned as promised, the consumer would not perceive any change in the high quality, stylish View Details
Keywords: Sean Silverthorne
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
Gotham Greens has an ongoing sustainable packaging team that stays abreast of new technologies as they emerge, continually searching for more sustainable options. Puri believes that a lack of suitable eco-packaging alternatives that... View Details
Keywords: by Ranjay Gulati
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
ranging from minor modifications to major new innovations. The user-friendly tools, often integrated into a package we call a "tool kit for customer innovation," deploy new technologies like computer simulation and rapid... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most important decisions that the... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
brand-building to add the ingredient brand on the package as well as in advertising? There are 4 conditions: 1. The ingredient is highly differentiated, usually supported by patent protection, and so adds an aura of quality to the overall... View Details
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
cheese no longer comes packaged with a Day-Glo orange powder, thanks to a pledge to stop using artificial dyes (Yellow 5 and Yellow 6) in the product. “Due to consumer protests against synthetic colors, the... View Details
Keywords: by Carmen Nobel
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
strategic rationale of branding and its importance to competing effectively on the demand side of the economy. In a young market, he realized, consumers had to be able to identify a particular product's source, functional attributes, and... View Details
Keywords: by Nancy F. Koehn