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Show Results For
- All HBS Web
(327)
- People (2)
- News (80)
- Research (197)
- Multimedia (2)
- Faculty Publications (109)
- 08 Apr 2014
- First Look
First Look: April 8
Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how core View Details
Keywords: Sean Silverthorne
Social Strategies That Work
Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details
Rajiv Lal
Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details
- Research Summary
Strategic Human Capital
My research focuses on the links between managerial background, job attributes, organizational/firm characteristics, and firm performance. Broadly speaking, I am interested in how a manager's skills, knowledge, connections, experiences, and other attributes... View Details
- Program
Agribusiness Seminar
Summary Climate extremes, economic shifts, geopolitical conflict, environmental constraints, new technologies, regulatory changes, consumer expectations—these and many other forces are creating pressures, uncertainties, and opportunities... View Details
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
these two marketing actions. Jedidi, Mela, and Gupta (1999) addressed this problem by developing an econometric model. They were able to quantify the short- and long-run effects of promotions and advertising for a non-food consumer View Details
Keywords: by Sean Silverthorne
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
in the United States. It formed part of the consumer chemicals industry, which sold branded and packaged goods supported by heavy advertising expenditure. In soap, there were also substantial throughput... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
the product they’re being nudged toward evokes a stereotype about their gender. Suggesting that women will clamor for a product wrapped in pink packaging just because some marketer assumes that all women love pink can come across as... View Details
- 21 Nov 2023
- Op-Ed
The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?
In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing... View Details
- Web
Students on the Job Market - Doctoral
interventions. Unlike traditional multi-task learning methods that build separate models for each intervention, IRL uses a unified prediction model across past experiments to enhance generalizability. We empirically validate our framework in the context of promotional... View Details
- 10 Apr 2012
- First Look
First Look: April 10
seen as best able to exploit technological innovations. Read the article: http://hbr.org/2012/04/celebrate-innovation-no-matter-where-it-occurs/ar/1 Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie... View Details
Keywords: Carmen Nobel
- 23 Sep 2014
- First Look
First Look: September 23
labor law and high levels of press freedom. We further demonstrate that suppliers perform better when they serve buyers located in countries where consumers are wealthy and socially conscious. Taken together, these findings suggest the... View Details
Keywords: Sean Silverthorne
- Web
Global Impact of the Collapse | Baker Library | Bloomberg Center | Harvard Business School
issued to investors in Europe or Asia. Additionally, Lehman Brothers had been a major issuer of short-term debt in the form of commercial paper, and its collapse caused a credit freeze of this vital source of lending throughout the world. Decrease in both View Details
- Web
Podcast - Business & Environment
explore the innovation, behavioral science, and regulations shaping the market for reusable containers for take-out food and beverages. Fabian shares how Vytal is tackling packaging waste by building a reusable container system for... View Details
- TeachingInterests
MBA Elective Curriculum-- Competing Through Business Models
The words “business model” are inescapable in our daily fare of business news. These two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details
- 18 Jun 2020
- Research & Ideas
What Is an "Essential" Purchase for a Low-Income Family?
causes. In 11 experiments, they found that—relative to higher-income earners—people with lower incomes were judged more harshly for what they chose to buy, even when the two groups made identical consumer choices. It's a concept Hagerty... View Details
Keywords: by Rachel Layne
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
world of diet beverages. For years, Coca-Cola tried and failed to entice men to consume Diet Coke, its popular (among women) zero-calorie cola, packaged in a striking white can. But then the company... View Details
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
organizations must be more agile, learning gains importance. (5) A strong culture can be a significant liability when it is misaligned with strategy. The package includes four companion features: "What's Your Organization's Cultural... View Details
Keywords: Sean Silverthorne
- 27 Jun 2005
- Research & Ideas
Asian and American Leadership Styles: How Are They Unique?
achievement; but it's hard to credit that given the enormous inflation of top executive compensation packages in America in the last decade. Many American firms, especially most of the large ones, are more dependent on capital markets for... View Details
Keywords: by D. Quinn Mills