Filter Results:
(554)
Show Results For
- All HBS Web
(4,326)
- People (8)
- News (554)
- Research (3,141)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,084)
Show Results For
- All HBS Web
(4,326)
- People (8)
- News (554)
- Research (3,141)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,084)
Sort by
- 06 Oct 2016
- News
The Munich Oktoberfest: From Local Tradition to Global Capitalism
- 03 Mar 2017
- News
Do Search Ads Really Work?
- 07 Nov 2014
- News
Taylor Swift and the Economics of Music as a Service
- 01 Dec 2023
- News
Thinking Ahead
and brand, marketers often break down the experience into three moments: before, during, and after purchase. Research by Assistant Professor Julian De Freitas shows the advantage of considering the customer journey more holistically, and... View Details
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
on his land. Kearns has documented it all. “Genealogy is an opportunity to uncover, be inspired by, and share stories of all people,” says Kearns, a marketing director for Amazon Web Services and board member of the nonprofit National... View Details
- 01 Dec 2023
- News
Rounding the Bend
resellers, while 35 percent become feedstock for companies making recycled products—old wool sweaters become new ones, or last year’s fashions become tomorrow’s couch-cushion stu ng. The market for recycled materials is widening, Bolon... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
4 million people graduate into the insurance market every year and spend four to five years in this phase, in which they aren’t buying traditional assets. Surround aims to land these customers early by offering products that no one else... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
taking a less transparent route by selling less product in the same package and perhaps hoping the consumer doesn’t notice. Here, HBS faculty members John Gourville and Alex MacKay discuss the ups and downs of the practice of... View Details
- 09 Nov 2023
- News
From the Brink
payments to its pension fund and drawn down all the fund’s cash until there was nothing left but a $50 billion unfunded liability. Capital markets had deemed the island an unacceptable risk. “They had lost access to traditional capital,... View Details
Keywords: Ralph Ranalli
- 01 Dec 2023
- News
Venturing Forth
Illustration by Adam McCauley Venture capital is a heady industry: Big bets mean big checks when the deals hit right. And for most of the last decade, those taking part in the funds were riding high: Capital was abundant, valuations were soaring, and the stock market... View Details
- 01 Sep 2023
- News
Returning to the Roots
multinational,” Latour says about 80 percent of its business is actually outside France; its main markets are in the United States and the United Kingdom (with subsidiaries in both), followed by Japan, Australia, and Canada. The company... View Details
- 01 Mar 2024
- News
Counter Intelligence
markets and expands into new ones, Pret has announced that it’s on track to double in size by the end of 2026. “We’ve come through the crisis,” Christou says. “We have a product that is very well-tailored, I think, for the View Details
Keywords: Amy Crawford
- 20 Jan 2023
- News
Free Spirits
year to the second. The segment now has a dedicated trade association and big expectations to meet: Global Market Insights predicts the sector will reach $30 billion by 2025. Mariah Wood (left) and Vanessa Royle (Courtesy Tilden... View Details
- 01 Feb 1999
- News
Too Much of a Good Thing?
technological breakthroughs, market deregulation, consumer preference, or even weather and climate." Any of these factors, he argues, may affect particular markets, which in turn influence related View Details
Keywords: Garry Emmons
- 01 Jun 2023
- News
Buy Big, Sell Small
least 75 percent of India’s consumer goods sales despite the significant inefficiencies of an outdated business model. “Kiranas are limited-inventory, 2,000- to 5,000-square-foot shops that don’t always get on-time deliveries or access to... View Details
- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are available in drug and grocery stores, while the Lancaster Group View Details
Keywords: Susan Young
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details
Keywords: Jennifer Gillespie
- 01 Mar 2024
- News
Giving All Stakeholders a Voice
consumer businesses. Wu recalls studying and discussing the network effects of the internet with his HBS classmates and realized these effects could unlock exponential growth for certain companies. He later invested in those types of Web... View Details
Keywords: April White
- 12 Mar 2021
- News
My Favorite Case
get intimidated, which served me well throughout my career in Fortune 500 companies, startups, and now as an entrepreneur. That case was the fork in the road of my career, and I have been in marketing ever since. It gave me confidence to... View Details