Publications
Publications
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- All HBS Web (562)
- Faculty Publications (232)
- June 2012 (Revised March 2014)
- Case
Best Buy in Crisis
By: John R. Wells and Galen Danskin
In June 2012, Best Buy was in crisis. In 1996, Best Buy overtook Circuit City as the world's leader in consumer electronics retailing; however, 18 years later, Best Buy now found this position threatened. With $51 billion in revenues, it was still the biggest CE... View Details
- 25 Sep 2007
- First Look
First Look: September 25, 2007
economic performance. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807155 Gome Electronics: Evolving the Business Model Harvard Business School Case 308-026 After 20 years of expansion, Gome View Details
Keywords: Martha Lagace
- 2021
- Working Paper
The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s
By: Grace Ballor
Many products—from consumer electronics to machinery to children’s toys—bear the CE Mark, the symbol of conformity to the ‘essential requirements’ of European standards governed by the process of CE Marking. This working paper traces the development of the system of... View Details
- 1985
- Working Paper
Sequential Innovation and Market Structure
By: Jerry R. Green and Jean-Jacques Laffont
This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality... View Details
- June 2005 (Revised March 2006)
- Case
E Ink in 2005
By: David B. Yoffie and Barbara Mack
Explores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in... View Details
American Business Since 1920: How It Worked
Since the first appearance of Thomas McCraw's contribution to Harlan Davidson's American History Series in 2000, American... View Details
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
marketing chicanery almost by accident. He was working on a related project involving a major US-based clothing and accessories brand (he can’t say which), when he noticed something odd happening at their outlet stores. “They never even... View Details
Isamar Troncoso
Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.
Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details
- 02 Nov 2006
- Working Paper Summaries
Managing Functional Biases in Organizational Forecasts: A Case Study of Consensus Forecasting in Supply Chain Planning
Keywords: by Rogelio Oliva & Noel H. Watson
- 12 Oct 1999
- Research & Ideas
Rapid Response: Inside the Retailing Revolution
Once upon a time, suppliers held all the cards. Henry Ford's dictum that consumers could have any color car they wanted as long as it was black proved wrong in the extreme, but for years manufacturers in this country kept their hands... View Details
- 25 May 2020
- Research & Ideas
Has Occupational Licensing Outlived Its Usefulness?
Informing consumers and restricting bad apples: that’s the dual role that occupational licensing is supposed to play. If a plumber, painting contractor, or HVAC repairer has a license it should matter to View Details
- 19 Mar 2013
- First Look
First Look: March 19
Electronic Monitoring Authors:Di Tella, Rafael, and Ernesto Schargrodsky Publication:Journal of Political Economy Abstract We study criminal recidivism in Argentina by focusing on the re-arrest rates of two groups: individuals released... View Details
Keywords: Sean Silverthorne
- September 2014
- Article
The Interrelationships Between Brand and Channel Choice
By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
- 06 Sep 2006
- Working Paper Summaries
Cross Functional Alignment in Supply Chain Planning: A Case Study of Sales & Operations Planning
Keywords: by Rogelio Oliva & Noel Watson
- August 2020
- Case
24M Technologies
By: John R. Wells and Benjamin Weinstock
In early 2020, 24M Technologies (24M) announced that two of its strategic investors had commenced building plants to produce lithium-ion (Li-ion) batteries based on 24M’s novel semi-solid electrode technology. This promised to halve the cost of conventional Li-ion... View Details
- 09 Sep 2015
- HBS Seminar
Judith A. Chevalier, Yale University
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
expensive merchandise with a limited wear life. PriceGrabber is a decoupler, too. Traditional consumer electronic retail stores depend on customers to come to their showrooms and tire-kick TVs and sound... View Details
Keywords: by Michael Blanding
- 2019
- Working Paper
Real Exchange Rate Behavior: New Evidence from Matched Retail Goods
By: Alberto Cavallo, Brent Neiman and Roberto Rigobon
We use a dataset containing daily prices for thousands of matched retail products in nine countries to study tradable-goods real exchange rates. Prices were collected from the websites of large multi-channel retailers and then carefully matched into narrowly-defined... View Details
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
when several other similar services with big name sponsors such as Google have failed to gain much traction? Apple has a chicken-and-egg game to solve. Consumers won't use the service unless it's in use at a compelling number of stores.... View Details