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Show Results For
- All HBS Web
(614)
- People (2)
- News (116)
- Research (333)
- Events (1)
- Multimedia (1)
- Faculty Publications (108)
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- 18 Jun 2020
- Research & Ideas
What Is an "Essential" Purchase for a Low-Income Family?
causes. In 11 experiments, they found that—relative to higher-income earners—people with lower incomes were judged more harshly for what they chose to buy, even when the two groups made identical consumer choices. It's a concept Hagerty... View Details
Keywords: by Rachel Layne
- March 2011 (Revised July 2011)
- Case
Vestas' World of Wind
By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
- 2010
- Other Unpublished Work
God, Government and Outsiders: The Influence of Religious Beliefs on Depositor Behavior in an Emerging Market.
By: Ayesha K. Khan and Tarun Khanna
This paper provides evidence that religious beliefs can have a significant impact on individual financial choices. Using proprietary panel data on the distribution of bank deposits across all commercial banks in Pakistan over a 33-month period, I find that Islamic... View Details
- 29 Nov 2010
- HBS Case
United Breaks Guitars
idea." When all is said and done, "United Breaks Guitars" is a funny video with a catchy tune (in fact, Carroll credits it with "breaking" his music career). Sounds a lot like an old-fashioned television... View Details
Keywords: by Julia Hanna
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
Few companies create an entirely new consumer market and reach icon status—and then set out to reinvent themselves. But that’s the hill the at-home, interactive-exercise firm Peloton is now climbing. Peloton was one of the freewheeling... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
marketing can be used to create a political process that entices consumers (voters) rather than makes them cynical. "We wanted to elevate understanding of the power and importance of marketing as a force for social good," the... View Details
Keywords: by Sean Silverthorne
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
Minneapolis. “It was a big decision to stay in Silicon Valley,” Datar says. “The demand for data-science professionals is through the roof, so you have to go where the experts are. Desai credits the success of data science at Target to... View Details
- September 1999 (Revised November 2000)
- Case
Swatch Group, The: On Internet Time
By: Luc R. Wathieu, Carin-Isabel Knoop and Cate Reavis
Under the leadership of Nicholas Hayek, the Swatch Group, makers of the Swatch watch, is widely credited with revitalizing the Swiss watch industry by offering a consistent set of brands addressing all segments of the global watch market. New opportunities beyond the... View Details
Wathieu, Luc R., Carin-Isabel Knoop, and Cate Reavis. "Swatch Group, The: On Internet Time." Harvard Business School Case 500-014, September 1999. (Revised November 2000.)
- 07 Jul 2008
- Research & Ideas
Innovation Corrupted: How Managers Can Avoid Another Enron
or fail to analyze the utter breakdown in board governance and Enron's internal controls, and the failure of credit rating agencies to blow the whistle," he says. "They also overlook the collusion of investment banks in... View Details
- 23 Apr 2013
- First Look
First Look: April 23
financial crisis of 2008 laid bare the hidden network of relationships in corporate governance: who owes what to whom, who will stand by whom in times of crisis, what governs the provision of credit when no one seems to have credit. This... View Details
Keywords: Sean Silverthorne
- 17 Jan 2014
- Working Paper Summaries
Price Coherence and Adverse Intermediation
- 07 Apr 2009
- First Look
First Look: April 7, 2009
a self-reported measure. Overall, we find that debt literacy is low: only about one-third of the population seems to comprehend interest compounding or the workings of credit cards. Even after controlling for demographics, we find a... View Details
Keywords: Martha Lagace
- 12 Feb 2008
- First Look
First Look: February 12, 2007
analysis. Then, you'll learn how to apply these tools in a variety of decision contexts, including securities analysis, credit analysis, corporate financing policies analysis, mergers and acquisitions analysis, and governance and... View Details
Keywords: Martha Lagace
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
budgets. Concurrently, changes to other government policies were causing expatriates—who made up about a third of Saudi Arabia’s population and were a key consumer of Almarai’s dairy products—to leave the country in droves. This case... View Details
Keywords: Dina Gerdeman
- 21 Jun 2011
- First Look
First Look: June 21
telecommunications to tobacco and soft drinks. The dangers of excessive market concentration are greater in finance, however, because of the systemic importance of credit to the economy and the now widely held belief that governments must... View Details
Keywords: Sean Silverthorne
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
The issue of control is examined, as is the related question of the "stickiness" of knowledge within large international firms. The discussion draws on a case study of the Anglo-Dutch consumer goods manufacturer Unilever, which... View Details
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
designing, positioning, marketing, and selling the animated snooze-button thwarter, as well as the challenge of expanding the company's product line. The cases deal with universal entrepreneurial consumer product questions: Should the... View Details
- 2025
- Working Paper
Climate Risk and the U.S. Insurance Gap: Measurement, Drivers and Implications
By: Parinitha Sastry, Tess Scharlemann, Ishita Sen and Ana-Maria Tenekedjieva
In a world with rising risk, how much are U.S. households willing to pay for homeowners insurance, and what does their demand imply for the future of insurance markets? We provide the first estimates of household willingness to pay for homeowners insurance and the... View Details
Keywords: Climate Change; Risk and Uncertainty; Insurance; Personal Finance; Consumer Behavior; Mortgages
Sastry, Parinitha, Tess Scharlemann, Ishita Sen, and Ana-Maria Tenekedjieva. "The Limits of Insurance Demand and the Growing Protection Gap." Harvard Business School Working Paper, No. 25-054, February 2025.
- 01 Mar 2016
- First Look
March 1, 2016
sentiment proxies indicate that credit risk is aggressively priced, this tends to be followed by a subsequent widening of credit spreads, and the timing of this widening is, in turn, closely tied to the... View Details
Keywords: Sean Silverthorne
- April 1993 (Revised December 1994)
- Case
American Express TRS Charge-Card Receivables
By: Andre F. Perold and Kuljot Singh
American Express (TRS) Co. is considering a proposal to securitize a portion of their consumer charge-card receivables portfolio. In the past, they have relied exclusively on a captive finance subsidiary, Credco, to perform this function. The proposed securitization... View Details
Keywords: Credit Cards; Restructuring; Borrowing and Debt; Financial Management; Financial Strategy; Debt Securities; Travel Industry
Perold, Andre F., and Kuljot Singh. "American Express TRS Charge-Card Receivables." Harvard Business School Case 293-120, April 1993. (Revised December 1994.)