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Show Results For
- All HBS Web
(6,498)
- People (20)
- News (1,261)
- Research (4,342)
- Events (38)
- Multimedia (71)
- Faculty Publications (3,144)
- 1986
- Book
Cases in Consumer Behavior
By: F. Stewart DeBruicker, John A. Quelch and Scott Ward
DeBruicker, F. Stewart, John A. Quelch, and Scott Ward. Cases in Consumer Behavior. 2nd ed. Englewood Cliffs, NJ: Prentice Hall, 1986.
- 06 Feb 2009
- News
Keeping a keen eye on consumer behaviour
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
- 04 Jun 2024
- News
Navigating Consumer Data Privacy in an AI World
- March 2000
- Article
Consumer Researchers: Take a Hike!
By: Gerald Zaltman
Keywords: Research
Zaltman, Gerald. "Consumer Researchers: Take a Hike!" Journal of Consumer Research 26, no. 4 (March 2000): 423–428.
- 01 Dec 2020
- News
Digital Health Care: Empowering Consumers
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
Because consumers gravitate to merchandise labeled as “updated,” even if the items are not necessarily improved, according to the results. "Once something says ‘revised’ on it, it makes you suspend critical judgment." “After showing... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details
- September 2009
- Supplement
Consumer Lending in Japan: Citi CFJ (B)
By: J. Gunnar Trumbull and Akiko Kanno
As the regulatory environment for consumer lending evolves, CFJ has to decide how to respond. View Details
Keywords: Personal Finance; Governing Rules, Regulations, and Reforms; Risk Management; Business and Government Relations; Banking Industry; Japan
Trumbull, J. Gunnar, and Akiko Kanno. "Consumer Lending in Japan: Citi CFJ (B)." Harvard Business School Supplement 710-018, September 2009.
The Rising Cost of Consumer Attention
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to... View Details
- November 2003 (Revised April 2004)
- Background Note
Why Consumers Don't Buy: The Psychology of New Product Adoption
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
- 2010
- Working Paper
A Brief Postwar History of U.S. Consumer Finance
By: Andrea Ryan, Gunnar Trumbull and Peter Tufano
This article describes the consumer finance sector in the US since World War II. We first define the sector in terms of the functions delivered by firms (payments, savings/investing, borrowing, managing risk, and providing advice.) We provide time series evidence on... View Details
Keywords: Decision Choices and Conditions; Borrowing and Debt; Mortgages; Personal Finance; Business History; Innovation and Invention; Risk and Uncertainty; Financial Services Industry; United States
Ryan, Andrea, Gunnar Trumbull, and Peter Tufano. "A Brief Postwar History of U.S. Consumer Finance." Harvard Business School Working Paper, No. 11-058, December 2010.
- March 2019
- Article
Consuming Together (versus Separately) Makes the Heart Grow Fonder
By: Ximena Garcia-Rada, Lalin Anik and Dan Ariely
Across three studies, we investigate how consumers in romantic relationships make decisions when choosing an item to share with their partner. We show that consumers will forgo their preferred alternative for an option that is more aligned with the preferences of their... View Details
Keywords: Shared Consumption; Close Relationships; Conflicting Preferences; Spending; Decision Making; Relationships; Motivation and Incentives
Garcia-Rada, Ximena, Lalin Anik, and Dan Ariely. "Consuming Together (versus Separately) Makes the Heart Grow Fonder." Marketing Letters 30, no. 1 (March 2019): 27–43.
- March 2002 (Revised July 2002)
- Case
TiVo in 2002: Consumer Behavior
Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales... View Details
Wathieu, Luc R., and Michael A. Zoglio. "TiVo in 2002: Consumer Behavior." Harvard Business School Case 502-062, March 2002. (Revised July 2002.)
- 8 Jun 2015
- Talk
How Prices Really Affect Consumers
By: Shelle Santana
Santana, Shelle. "How Prices Really Affect Consumers." Harvard Club of New York City, New York, NY, June 8, 2015.
- 05 Mar 2019
Consumer Goods at HBS Webinar
Join us for a live panel with MBA students in the Consumer Goods industry. View Details
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
TUFANO: His new consumer finance elective is part of a broader effort to legitimize the field as an important area for research and teaching. Last spring HBS became the first top-ranked U.S. business school to offer a course in View Details
- 27 Jan 2011
- Working Paper Summaries