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  • February 2024 (Revised August 2025)
  • Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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Ascarza, Eva, and Ta-Wei Huang. "Travelogo: Understanding Customer Journeys." Harvard Business School Teaching Note 524-045, February 2024. (Revised August 2025.)
  • November 2014
  • Article

The Global Agglomeration of Multinational Firms

By: Laura Alfaro and Maggie Xiaoyang Chen
The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of... View Details
Keywords: Agglomeration; Agglomeration Economies; Multinational Firms and Management; Manufacturing Industry
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Alfaro, Laura, and Maggie Xiaoyang Chen. "The Global Agglomeration of Multinational Firms." Journal of International Economics 94, no. 2 (November 2014): 263–276. (Revised April 2014. Also NBER Working Paper Series, No. 15576. See Harvard Business School Working Paper, No. 10-043 for longer version.)
  • 2021
  • Working Paper

Impact Accounting for Product Use: A Framework and Industry-specific Models

By: George Serafeim and Katie Trinh
This handbook provides the first systematic attempt to generate a framework and industry-specific models for the measurement of impacts on customers and the environment from use of products and services, in monetary terms, that can then be reflected in financial... View Details
Keywords: Impact Measurement; Product Impact; Customer Welfare; Environment; ESG; Product; Customers; Well-being; Environmental Sustainability; Measurement and Metrics; Accounting; Financial Statements; Analysis; Framework
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Serafeim, George, and Katie Trinh. "Impact Accounting for Product Use: A Framework and Industry-specific Models." Harvard Business School Working Paper, No. 21-141, June 2021.
  • July 2016
  • Article

Do Prices Determine Vertical Integration?

By: Laura Alfaro, Paola Conconi, Harald Fadinger and Andrew F. Newman
What is the relationship between product prices and vertical integration? While the literature has focused on how integration affects prices, this paper provides evidence that prices can affect integration. Many theories in organizational economics and industrial... View Details
Keywords: Price; Vertical Integration; Product
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Alfaro, Laura, Paola Conconi, Harald Fadinger, and Andrew F. Newman. "Do Prices Determine Vertical Integration?" Review of Economic Studies 83, no. 3 (July 2016): 855–888. (Also NBER Working Paper 16118.)
  • June 1991 (Revised May 1992)
  • Case

Lithonia Lighting

By: Nitin Nohria
In early 1991, Lithonia, the U.S.'s largest manufacturer of lighting fixtures, faced a major slump in the construction business that threatened to cause its first decline in revenues after over a decade of strong growth. With financial pressures from its parent company... View Details
Keywords: Organizational Structure; Industry Growth; Decision Making; Information Technology; Financial Crisis; Investment; Business Growth and Maturation; Electronics Industry; United States
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Nohria, Nitin. "Lithonia Lighting." Harvard Business School Case 492-003, June 1991. (Revised May 1992.)
  • 30 Aug 2010
  • Research & Ideas

Turning Employees Into Problem Solvers

context of the health-care industry drew instant attention. Preventable medical errors resulting in injury cost the industry somewhere between $9 billion and $15 billion a year, the report stated. Even more... View Details
Keywords: by Julia Hanna; Health
  • July 2025
  • Article

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
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Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science 71, no. 7 (July 2025): 5910–5932.
  • November 2004
  • Case

Deere & Company

By: Ray A. Goldberg and Hal Hogan
John Deere & Co. wants to improve shareholder value and provide incentives to do so. The task is difficult in a volatile agriculture and construction industry. It also wants to be more global and provide machinery that traces commodities from the field to the consumer. View Details
Keywords: Factories, Labs, and Plants; Volatility; Machinery and Machining; Multinational Firms and Management; Goods and Commodities; Goals and Objectives; Strategic Planning; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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Goldberg, Ray A., and Hal Hogan. "Deere & Company." Harvard Business School Case 905-406, November 2004.
  • November 2000 (Revised October 2005)
  • Case

TiVo

TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product... View Details
Keywords: Marketing Communications; Product Launch; Television Entertainment; Innovation and Invention; Electronics Industry
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Wathieu, Luc R., and Michael Zoglio. "TiVo." Harvard Business School Case 501-038, November 2000. (Revised October 2005.)
  • June 2016
  • Article

Wicked Problem Solvers: Lessons from Successful Cross-industry Teams

By: Amy C. Edmondson
Companies today increasingly rely on teams that span many industries for radical innovation, especially to solve “wicked problems.” So leaders have to understand how to promote collaboration when roles are uncertain, goals are shifting, expertise and organizational... View Details
Keywords: Groups and Teams; Leadership Style; Collaborative Innovation and Invention
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Edmondson, Amy C. "Wicked Problem Solvers: Lessons from Successful Cross-industry Teams." Harvard Business Review 94, no. 6 (June 2016): 53–59.
  • 1998
  • Book

Global Climate Change: A Senior Level Dialogue at the Intersection of Economics, Strategy, Technology, Science, Politics and International Negotiation

By: Andrew J. Hoffman
Based on the 1997 conference organized by the Kellog Environmental Research Center and sponsored by the Kellogg Graduate School of Management, Northwestern University, Global Climate Change presents the views of key players in the debate over global climate change... View Details
Keywords: Climate Change; Policy; Goals and Objectives; International Relations
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Hoffman, Andrew J., ed. Global Climate Change: A Senior Level Dialogue at the Intersection of Economics, Strategy, Technology, Science, Politics and International Negotiation. San Francisco, CA: New Lexington Press, 1998.
  • 14 Dec 2010
  • Working Paper Summaries

Regulating for Legitimacy: Consumer Credit Access in France and America

Keywords: by Gunnar Trumbull
  • February 1981 (Revised June 1993)
  • Case

Harris Seafoods, Inc.

By: William E. Fruhan Jr. and William A. Sahlman
Presents data relevant to a major capital expenditure--the construction of a shrimp plant. Designed to test student's ability to identify relevant cash flows, to estimate the cost of capital, and to decide whether or not to invest. View Details
Keywords: Decision Making; Cash Flow; Cost of Capital; Factories, Labs, and Plants; Food and Beverage Industry; Food and Beverage Industry
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Fruhan, William E., Jr., and William A. Sahlman. "Harris Seafoods, Inc." Harvard Business School Case 281-054, February 1981. (Revised June 1993.)
  • November 2013
  • Teaching Note

8 Spruce Street

By: Arthur I Segel
The case begins in March 2009 during the depths of the recession with Forest City Ratner (FCR) Companies, a New York City based developer, facing the decision to halt construction half-way on 8 Spruce Street, the tallest residential tower in the Western Hemisphere, or... View Details
Keywords: Real Estate; Investment; Real Estate Industry; Japan
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Segel, Arthur I. "8 Spruce Street." Harvard Business School Teaching Note 214-051, November 2013.
  • May 2002 (Revised August 2006)
  • Case

Yangcheng: AES in China

By: Richard H.K. Vietor
AES, an American electric power company with 141 plants worldwide, is just completing construction of a 2,100-MW plant in China--the largest ever. The project, a joint venture with five local companies, has several environmental, ownership, and operational issues as... View Details
Keywords: Energy Generation; Joint Ventures; Foreign Direct Investment; Environmental Sustainability; Problems and Challenges; Energy Industry; China
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Vietor, Richard H.K. "Yangcheng: AES in China." Harvard Business School Case 702-006, May 2002. (Revised August 2006.)

    D. Quinn Mills

    Daniel Quinn Mills provides thought leadership in several fields including leadership, strategy, venture capital, finance, economics and geopolitics.  He has been a director of publicly-listed firms and is currently a director of several closely-held private... View Details

    Keywords: accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry
    • February 2018 (Revised June 2021)
    • Case

    New Constructs: Disrupting Fundamental Analysis with Robo-Analysts

    By: Charles C.Y. Wang and Kyle Thomas
    This case highlights the business challenges associated with a financial technology firm, New Constructs, that created a technology that can quickly parse complicated public firm financials to paint a clearer economic picture of firms, remove accounting distortions,... View Details
    Keywords: Fundamental Analysis; Machine Learning; Robo-analysts; Financial Statements; Financial Reporting; Analysis; Information Technology; Accounting Industry; Accounting Industry; Accounting Industry; North America; Tennessee
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    Wang, Charles C.Y., and Kyle Thomas. "New Constructs: Disrupting Fundamental Analysis with Robo-Analysts." Harvard Business School Case 118-068, February 2018. (Revised June 2021.)
    • February 2008 (Revised September 2009)
    • Case

    Lance Johnstone: Developing 3000 North Broad

    The case focuses on Lance Johnstone, a former NFL player, who has dabbled in real estate development during his playing career, and now, as a retired player, is trying to pursue the development of a 10-unit rental apartment building in a depressed area of Philadelphia,... View Details
    Keywords: Budgets and Budgeting; Development Economics; Construction; Entrepreneurship; Financing and Loans; Investment Return; Urban Development; Real Estate Industry; Philadelphia
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    Roberts, Michael J., and Nabil N. El-Hage. "Lance Johnstone: Developing 3000 North Broad." Harvard Business School Case 808-126, February 2008. (Revised September 2009.)
    • February 2023 (Revised February 2025)
    • Case

    Doing Business in Athens, Greece

    By: Alan D. MacCormack, Carlota Moniz and Emilie Billaud
    This case examines the challenges and opportunities of doing business in Greece. It highlights Greece's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details
    Keywords: Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Technology Industry; Technology Industry; Technology Industry; Greece; Athens
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    MacCormack, Alan D., Carlota Moniz, and Emilie Billaud. "Doing Business in Athens, Greece." Harvard Business School Case 323-100, February 2023. (Revised February 2025.)
    • November 2019 (Revised December 2019)
    • Case

    Martini Klinik: Prostate Cancer Care 2019

    By: Michael E. Porter, Jens Deerberg-Wittram and Thomas W. Feeley
    Since its establishment in 2005, Hamburg’s Martini Klinik had single mindedly focused on prostate cancer care with a commitment to measure long-term health outcomes for every patient. A wholly owned subsidiary of the University Hospital Hamburg, Martini Klinik was a... View Details
    Keywords: Health Care; Michael Porter; Jens Deerberg-Wittram; Clifford Marks; Prostate Cancer; Health Care Policy; Value Agenda; Integrated Practice Units; Outcomes Measurement; Health Care and Treatment; Value; Health Disorders; Insurance; Medical Specialties; Outcome or Result; Measurement and Metrics; Business Processes; Insurance Industry; Insurance Industry; Germany
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    Porter, Michael E., Jens Deerberg-Wittram, and Thomas W. Feeley. "Martini Klinik: Prostate Cancer Care 2019." Harvard Business School Case 720-359, November 2019. (Revised December 2019.)
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