Publications

16 Mar 2009
Research & Ideas

When the Internet Runs Out of IP Addresses

The Internet is running out of room. Experts predict that in two or three years we will run out of Web addresses, so-called IP addresses, that can be assigned to new Internet-based sites and services. Each site is assigned a unique number based on the IPv4 standard.... View Details

Keywords: by Sean Silverthorne; Telecommunications

October 2007
Module Note

Managing in the Information Age Module Note for Students: Function IT

Introduces students to the concepts covered in the Managing in the Information Age module on Function IT. View Details

Keywords: Information Management; Information Technology

14 Dec 2007
Op-Ed

When Your Product Becomes a Commodity

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. How often have you heard a manager blame "commoditization" for... View Details

Keywords: by John Quelch

November 1995
Technical Note

Analyzing Standard Costs: Technical Note

By: V.G. Narayanan

Explains variance analysis. Concepts of price variance and quantity variance are introduced to analyze prime cost variances. Spending variance and capacity variance are used to analyze overhead variance. Consistent with conducting variance analysis in an activity-based... View Details

Keywords: Cost Accounting; Cost; Analysis

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

John Osher is one of those casually and spectacularly successful people who make serial entrepreneurship look like a cakewalk. He began racking up wins at an early age—starting and selling both a vintage clothing store and an earring outlet before he was out of... View Details

Keywords: by Dennis Fisher; Consumer Products

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

25 May 2011
HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

It's a much believed assumption in the retail world: If you're going to compete on the basis of low cost, then you can't afford to invest in your employees. Extensive training—who has the time to give? Regularly scheduled hours?—way too inflexible. Benefits?—forget it!... View Details

Keywords: by Julia Hanna; Retail

January 1994 (Revised May 1996)
Background Note

Leading for Integrity: Corporate Purpose and Responsibility

By: Lynn S. Paine

Outlines several differing conceptions of corporate purpose and responsibility that emerged in the 1970s and 1980s. View Details

Keywords: Management; Corporate Social Responsibility and Impact; Performance Evaluation; Corporate Strategy

06 Oct 2008
Research & Ideas

Updating a Classic: Writing a Great Business Plan

Sean Silverthorne: "How to Write a Great Business Plan" has been one of the most downloaded articles on Harvard Business Publishing since you wrote it in 1997. Why do you think you hit a nerve? Bill Sahlman: Writing a business plan is a seminal moment in the... View Details

Keywords: by Sean Silverthorne

Dec 13 2017
Testimonial

Putting Theory into Practice

31 Mar 2008
HBS Case

JetBlue’s Valentine’s Day Crisis

You don't need to be a frequent flier to know that the friendly skies aren't so friendly anymore. Cramped, overloaded planes, flight delays, and bare-bones amenities are the norm on most of the legacy carriers. But low-cost airlines like Southwest and JetBlue have... View Details

Keywords: by Julia Hanna; Air Transportation

22 Feb 2015
News

The Smart Way to Create a Transparent Workplace

October 2007
Module Note

Managing in the Information Age Module Note for Students: Network IT

Introduces students to the concepts covered in the Managing in the Information Age module on Network IT. View Details

Keywords: Information Management; Information Technology; Technology Networks

Profile

Andres Sarmiento

love with the concept of building something and releasing it to the market. Our Field 3 (Field Immersion Experiences for Leadership Development) experience at HBS allowed me to experience building a product with minimum career risk. I... View Details

Keywords: Entrepreneurship; Technology; Services

December 1993 (Revised June 2000)
Case

Kochman, Reidt + Haigh, Inc.

By: Richard S. Ruback and Roy Burstin

A small company faces the dilemma of how to finance growth (i.e., internally generated cash flows vs. outside financing sources). An innovative concept positions the company in promoting a niche within the kitchen-cabinet industry and in looking for an optimal way of... View Details

Keywords: Cash Flow; Business Growth and Maturation; Entrepreneurship; Corporate Finance; Growth and Development Strategy; Consumer Products Industry; Utilities Industry

2016
Book

An Easy Introduction to Financial Accounting: A Self-Study Guide

By: V.G. Narayanan

This book is a self-study guide written for someone who wishes to teach themselves basic financial accounting. It is based on a course by the same author that has been successfully completed by thousands of students worldwide. It explains concepts in simple language... View Details

Keywords: Financial Accounting; Introduction To Financial Accounting; HBX; HBX CORe; HBX CORe Financial Accounting; Introduction To Accounting; Accounting

Find at Harvard

September 2012
Article

The Relationship Between Economic Preferences and Psychological Personality Measures

By: Anke Becker, Thomas Deckers, Thomas Dohmen, Armin Falk and Fabian Kosse

Although both economists and psychologists seek to identify determinants of heterogeneity in behavior, they use different concepts to capture them. In this review, we first analyze the extent to which economic preferences and psychological concepts of personality, such... View Details

Keywords: Risk Preference; Time Preference; Social Preferences; Locus Of Control; Big Five; Economics; Behavior; Personal Characteristics