Publications

August 1995
Article

Can Computer Personalities Be Human Personalities?

By: C. I. Nass, Y. Moon, B. J. Fogg, B. Reeves and D. C. Dryer

Keywords: Information Technology; Personal Characteristics

August 1985 (Revised May 1987)
Case

John Sculley at Apple Computer (A)

Web

Live Demos - Research Computing Services

Workshops & Technical Talks Workshops & Technical Talks Live Demos 38ms Periodically, RCS presents a live demo followed by office hours. Drop in to watch an RCS staff member demonstrate a technique, share a tip, or work through a problem, and then stay to ask any and... View Details

Web

RCS Cheat Sheet - Research Computing Services

Help RCS Cheat Sheet 3ms Check out the links below to quickly get started with our statistical/data services, high-throughput compute cluster, research software, and self-paced training. For additional assistance, please see our help... View Details

Web

Training Calendar - Research Computing Services

Training Training Calendar No results found in Events Suggestions: Were any results found in one of the other content buckets on the left? Try removing some search filters. Use different search filters. Load More View Details

August 2008 (Revised April 2009)
Teaching Note

ASUSTeK Computer Inc. Eee PC (TN)

By: Willy C. Shih

Teaching Note for [609011]. View Details

Keywords: Computer Industry

Research Summary

The new property: computational property, intellectual property, and cyberspace

The objective of this project is to design ownership regimes for property located in cyberspace, such as websites, links for e-travel, applets that run on distant processors, and other related computational species. The driving assumption of the project is that the... View Details

November 2008 (Revised January 2013)
Supplement

ASUSTeK Computer Inc. Eee PC (B)

By: Willy Shih and Howard H. Yu

Provides an update to the 609-011 (A) case. View Details

Keywords: Disruption; Markets; Computer Industry

Web

Research Computing Services - Faculty & Research

Research Services Research Computing Services 22ms Research Computing Services (RCS) is a centralized service dedicated to assisting with faculty research projects, providing research software to the HBS... View Details

July 2002 (Revised April 2003)
Case

Computer Associates International, Inc.: Governance and Investor Communication Challenge

By: Paul M. Healy and Krishna G. Palepu

Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company's implementation of a new business model and the accompanying change method used to recognize revenue. Despite management's confidence that the new business... View Details

Keywords: Business Earnings; Earnings Management; Stock Shares; Problems and Challenges; Communication Strategy; Accrual Accounting; Business Model; Budgets and Budgeting; Corporate Governance; Revenue; Computer Industry; Computer Industry

Educators

September 2004 (Revised January 2005)
Case

IBM: Ordering Midrange Computers in Europe

IBM Europe is trying to expand business-to-business (B2B) efforts with its large distributors of midrange systems. These efforts aim to automate many transactions and business processes, removing the need for human involvement. IBM has completed an initial project with... View Details

Keywords: Customer Relationship Management; Information Technology; Information Infrastructure; Marketing Channels; Distribution Channels; Computer Industry; Computer Industry; Germany; United States

Educators

November–December 1973
Article

How to Control the Computer Resource

By: J. Dearden and R. L. Nolan

Keywords: Technology

Article

Cloud Computing is No Pipe Dream

By: Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Read Now

September 2007 (Revised November 2007)
Supplement

Leasing Computers at Persistent Learning (CW)

June 1985
Background Note

Computing and Analyzing Earnings per Share

By: David F. Hawkins

Keywords: Profit

April 1981 (Revised November 1984)
Case

Computer Devices, Inc.: Selling Intelligent Terminals