Publications

September 2011 (Revised July 2012)
Case

Building Watson: Not So Elementary, My Dear!

By: Willy Shih

This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details

Keywords: Technological Innovation; Standards; Product Development; Organizational Change and Adaptation; Mathematical Methods; Research and Development; Information Technology

2009
Working Paper

Capitalizing On Innovation: The Case of Japan

By: Robert Dujarric and Andrei Hagiu

Japan's industrial landscape is characterized by hierarchical forms of industry organization, which are increasingly inadequate in modern sectors, where innovation relies on platforms and horizontal ecosystems of firms producing complementary products. Using three... View Details

Keywords: Globalized Markets and Industries; Government Legislation; Innovation and Invention; Industry Structures; Horizontal Integration; Vertical Integration; Manufacturing Industry; Japan

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June 2007 (Revised October 2007)
Case

Information Technology and Clinical Operations at Beth Israel Deaconess Medical Center

By: Richard M.J. Bohmer, F. Warren McFarlan and Julia Rose Adler-Milstein

Describes the history of clinical computing at Boston's Beth Israel Hospital and the development, since the 1996 merger to form the Beth Israel Deaconess Medical Center, of an information system designed to support the delivery of patient care. The hospitals' CIO, John... View Details

Keywords: Health Care and Treatment; Product Design; Service Delivery; Information Technology; Applications and Software; Health Industry; Boston

April 2023 (Revised September 2023)
Case

Levels: The Remote, Asynchronous, Deep Work Management System

By: Joseph B. Fuller and George Gonzalez

Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details

Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States

24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

the place, perhaps five a minute. The pop-ups are coming from within your computer, not from the sites you're visiting. So suppose there was software on a (user's) computer that could track that the user was... View Details

Keywords: by Martha Lagace; Video Game; Web Services

31 Jul 2012
Working Paper Summaries

Investment Incentives in Proprietary and Open-Source Two-Sided Platforms

Keywords: by Ramon Casadesus-Masanell & Gastón Llanes

23 Sep 2008
First Look

First Look: September 23, 2008

Working PapersSecuring Online Advertising: Rustlers and Sheriffs in the New Wild West Author:Benjamin G. Edelman Abstract Read the news of recent computer security guffaws, and it's striking how many problems stem from online... View Details

Keywords: Martha Lagace

30 Jan 2007
First Look

First Look: January 30, 2007

worldviews may conflict during the process of business innovation. After researching the movement of Internet and computing pioneers among various organizations during a period between the early 1960s and the mid-1990s, the authors... View Details

Keywords: Martha Lagace

2019
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 17 The Wintel Standards-based Platform

By: Carliss Y. Baldwin

The purpose of this chapter is to use the theory of bottlenecks laid out in previous chapters to better understand the dynamics of an open standards-based platform. I describe how the Wintel platform evolved from 1990 through 2000 under joint sponsorship of Intel and... View Details

Keywords: Open Platforms; Bottlenecks; Wintel Platform; Disintermediation; Information Infrastructure; Applications and Software; Business History; Digital Platforms; Computer Industry

SSRN

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26 Apr 2023
In Practice

Is AI Coming for Your Job?

possibilities and chart a path for the future using data, algorithms, AI, and machine learning. AI serves to augment or improve human performance. When computational and machine-learning algorithms perform an ever-increasing number of... View Details

Keywords: by Kristen Senz; Technology

22 Mar 2024
Research & Ideas

Open Source Software: The $9 Trillion Resource Companies Take for Granted

What does it take to put a price tag on open source software (OSS), a resource so critical to the global economy that some 96 percent of commercial programs include some code created, tinkered with, or distributed for free by... View Details

Keywords: by Rachel Layne; Computer; Computer; Computer

September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

By: Stefan H. Thomke and Andrew Robertson

Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details

Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Computer Industry; Computer Industry