Publications

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

09 Dec 2002
Research & Ideas

Unilever—A Case Study

States in the twentieth century. After 1945 Unilever's once successful business in the United States began to decline, yet the parent company maintained an arms-length relationship with its U.S. affiliates, refusing to intervene in their... View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

2015
Book

MOVE: Putting America's Infrastructure Back in the Lead

By: Rosabeth M. Kanter

Americans are stuck. We live with travel delays on congested roads; shipping delays on clogged railways; and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer,... View Details

July 1998 (Revised December 2001)
Case

Jollibee Foods Corporation (A): International Expansion

By: Christopher A. Bartlett and Jamie O'Connell

Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Expansion; Global Range; Global Strategy; Food and Beverage Industry; Philippines

August 1983 (Revised March 2011)
Supplement

Honda (B)

Describes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive... View Details

Keywords: Management; Business History; Auto Industry; Japan; United States

November 2005 (Revised October 2012)
Case

The MCI Takeover Battle: Verizon versus Qwest

By: Malcolm P. Baker and James Quinn

MCI's board of directors is considering competing bids from Verizon and Qwest. Qwest, a smaller company with a weaker balance sheet, is offering almost a billion dollars more. But Verizon, one of the largest telecommunications companies in the world, has a history of... View Details

Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Capital Markets; Financial Strategy; Governing and Advisory Boards; Valuation; Telecommunications Industry; United States

01 Jan 2002
News

November 1978 (Revised June 1985)
Case

Hanson Industries (A)

By: William J. Bruns Jr. and Julie H. Hertenstein

Hanson Industries produces and sells an award-winning design ski boot. Describes the company history from founding through July 1978, the product, production processes, marketing strategy, and background information for related cases on budgeting and finance. View Details

Keywords: Product; Marketing Strategy; Production; Finance; Budgets and Budgeting; Consumer Products Industry

Find at Harvard

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

successes and failures not only of companies but of major industries—successes and failures that led to worldwide domination or the near death of crucial national industries. As was the case with the writing of economic View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

January 1992
Case

Tom Monaghan: In Business for God

By: Joseph L. Badaracco Jr.

Describes the personal history of Thomas Monaghan, the founder of Domino's Pizza, his role in building the company, his strong religious convictions, and the ways those have influenced company policy. The question is when to draw lines between individuals' religious... View Details

Keywords: Leadership; Religion; Business or Company Management; Management Teams; Policy; Personal Characteristics; Food and Beverage Industry

Find at Harvard

21 Aug 2012
News

How Microsoft and Netflix Lost their Way

June 2001
Background Note

Information Technology Management from 1960-2000

By: Richard L. Nolan

Covers the history of IT management from 1960 to the present. Applies the Stages Theory as a basis to trace the evolution of the three dominant IT designs (mainframes, microcomputers, networks) and how companies used and managed IT in each era. View Details

Keywords: Management; Information Technology; Industry Growth

February 2008 (Revised July 2008)
Case

Wanxiang Group: A Chinese Company's Global Strategy

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Keith Chi-ho Wong and Tracy Manty

With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry and to develop into a broad business... View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Global Strategy; Business History; Growth and Development Strategy; Vertical Integration; Auto Industry; Hangzhou; United States

November 2002 (Revised June 2003)
Case

Corning, Inc.: Technology Strategy in 2003

By: Rebecca Henderson

Corning, Inc. has a 150-year history of building a strategy around innovation. Founded as a glass manufacturer in 1851, the company quickly established itself as a maker of specialty glass products and over the next 100 years diversified into light bulbs, television,... View Details

Keywords: Information Technology; Strategy; Innovation Strategy; Situation or Environment; Research and Development; Consumer Products Industry; United States

February 1988
Case

Crown Cork & Seal Co., Inc. (Condensed)

By: Richard G. Hamermesh and Richard S. Rosenbloom

A condensed version of Crown Cork & Seal Co., Inc. The principal changes are the elimination of details about the early history of the company and condensation of the final section, Outlook for the Future. View Details

Keywords: Risk and Uncertainty; Industry Growth; Environmental Sustainability; Business Strategy; Trends; Manufacturing Industry