Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (9,612) Arrow Down
Filter Results: (9,612) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (9,612)
    • People  (41)
    • News  (3,262)
    • Research  (4,114)
    • Events  (42)
    • Multimedia  (164)
  • Faculty Publications  (2,880)

Show Results For

  • All HBS Web  (9,612)
    • People  (41)
    • News  (3,262)
    • Research  (4,114)
    • Events  (42)
    • Multimedia  (164)
  • Faculty Publications  (2,880)
← Page 7 of 9,612 Results →
  • June 1994 (Revised August 1994)
  • Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Citation
Educators
Purchase
Related
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
  • Web

Campus & Community | About

Campus & Community Map & Directions Take A Tour A Vital Residential Community A Campus Built on Philanthropy A Commitment to Sustainability 1927 Harvard Business School campus constructed 270 + Full-time... View Details
  • April 2012
  • Article

Proposing a Welfare Framework for the Society and Local Community Stakeholders: A Mixed Method Study

By: Shashank Shah
Keywords: Corporate Social Responsibility; Community Engagement; Philanthropy; India
Citation
Find at Harvard
Related
Shah, Shashank. "Proposing a Welfare Framework for the Society and Local Community Stakeholders: A Mixed Method Study." Journal of Human Values 18, no. 1 (April 2012): 53–71.
  • 24 Oct 2017
  • Blog Post

The Latin American Community at HBS

Latin American is a state of being, not a regional denomination.  Or at least that is what I learned at Harvard Business School. Upon arriving at HBS, members of the Latin American community took conscious steps to get acquainted with... View Details
  • 03 Apr 2024
  • Video

All In, Everybody In: Community at HBS

  • Research Summary

Strategic Uncertainty and Communication in Bargaining

A second field of research deals with the effects of strategic uncertainty and communication on bargaining behavior. Stylized bargaining situations are the simplest prototypes of strategic interaction. However, their experimental study provides us with insights which... View Details
  • 08 Nov 2019
  • News

HBS Life: The Military Community at HBS

  • 13 Jul 2015
  • News

A commitment to community

The first person in his family to attend college, James Jackson III (MBA 2016) has gained a broader world view at HBS and he remains committed to enabling others to succeed. (Published July 2015) View Details
  • 01 Mar 2024
  • News

Unlocking the Power of Community

way to have direct connections with their customers is an incredible opportunity for them to involve that community and also understand their interests.” Leading Businesses in a Web3 World What is Web3? The Internet's Next Frontier Giving... View Details
Keywords: April White
  • 18 Oct 2016
  • Op-Ed

Why Business Should Invest in Community Health

Children in the United States today are at risk to live shorter lives than their parents. This sobering assessment is one reason big box retailer Target is investing $40 million this year to improve the health of communities around the... View Details
Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health
  • 01 Jun 2000
  • News

HBS Community Reaches Out

The School's longtime commitment to public service was once again demonstrated at this year's annual Project Outreach. On Saturday, March 25, more than four hundred HBS students, partners, faculty, and staff volunteered to perform View Details
  • 1994
  • Chapter

Communicating the Teacher's Wisdom

By: James E. Austin, L. B. Barnes, C. R. Christiansen and A. J. Hansen
Keywords: Teaching; Communication; Knowledge Sharing
Citation
Related
Austin, James E., L. B. Barnes, C. R. Christiansen, and A. J. Hansen. "Communicating the Teacher's Wisdom." In Teaching and the Case Method: Text, Cases, and Readings. Harvard Business School Press, 1994.
  • January 1992
  • Teaching Note

Communications Satellite Corporation TN

By: William E. Fruhan Jr.
Teaching Note for (9-276-195). View Details
Keywords: Cost of Capital; Equity; Risk and Uncertainty; Communications Industry
Citation
Purchase
Related
Fruhan, William E., Jr. "Communications Satellite Corporation TN." Harvard Business School Teaching Note 292-046, January 1992.
  • Web

Community | HBS Online

The Harvard Business School Online Community is a global network of like-minded business professionals. You can connect with and learn from peers before, during, and after your course through our Community... View Details
  • Research Summary

Regulatory negotiations and risk communication

In the pharmaceutical industry a drugs benefits and risks are constantly being weighed by companies, regulators, physicians and drug consumers. While companies and regulators must make decisions based on population statistics about drug outcomes, physicians and drug... View Details
  • 21 Jul 2019
  • Working Paper Summaries

Why Do User Communities Matter for Strategy?

Keywords: by Sonali K. Shah and Frank Nagle
  • January 2009 (Revised May 2011)
  • Case

China Mobile's Rural Communications Strategy

By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
Citation
Educators
Purchase
Related
Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
  • June 1995 (Revised August 1995)
  • Background Note

Managing IT in the 1990s: Communications Technology

By: Lynda M. Applegate and Geoffrey Bock
Provides an overview of the basic technologies that comprise the communications infrastructure of a firm. Network architecture, wide area networks, local area networks, communication media, network protocols, and basic principles of data transmission over networks are... View Details
Keywords: Management; Information Technology; Communication Technology
Citation
Educators
Purchase
Related
Applegate, Lynda M., and Geoffrey Bock. "Managing IT in the 1990s: Communications Technology." Harvard Business School Background Note 195-270, June 1995. (Revised August 1995.)
  • 13 Nov 2012
  • News

Two Candidates, Two Distinct Ways of Communicating

  • June 2008
  • Case

Threadless: The Business of Community (Instructor's Version)

By: Karim R. Lakhani and Zahra Kanji
The instructor version of Threadless includes the Threadless student version multimedia case as well as four additional videos that can be used to enhance class discussion. The first video presents community reaction to the proposal from the large retailer. The next... View Details
Keywords: Debates; Decisions; Strategic Planning; Society; Entertainment and Recreation Industry
Citation
Educators
Purchase
Related
Lakhani, Karim R., and Zahra Kanji. "Threadless: The Business of Community (Instructor's Version)." Harvard Business School Multimedia/Video Case 608-719, June 2008.
  • ←
  • 7
  • 8
  • …
  • 480
  • 481
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.