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Show Results For
- All HBS Web
(9,534)
- People (41)
- News (3,230)
- Research (4,072)
- Events (42)
- Multimedia (158)
- Faculty Publications (2,841)
- April 2012
- Article
Proposing a Welfare Framework for the Society and Local Community Stakeholders: A Mixed Method Study
By: Shashank Shah
Shah, Shashank. "Proposing a Welfare Framework for the Society and Local Community Stakeholders: A Mixed Method Study." Journal of Human Values 18, no. 1 (April 2012): 53–71.
- 01 Jun 2000
- News
HBS Community Reaches Out
The School's longtime commitment to public service was once again demonstrated at this year's annual Project Outreach. On Saturday, March 25, more than four hundred HBS students, partners, faculty, and staff volunteered to perform View Details
- 13 Jul 2015
- News
A commitment to community
The first person in his family to attend college, James Jackson III (MBA 2016) has gained a broader world view at HBS and he remains committed to enabling others to succeed. (Published July 2015) View Details
- January 1992
- Teaching Note
Communications Satellite Corporation TN
Teaching Note for (9-276-195). View Details
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- 1994
- Chapter
Communicating the Teacher's Wisdom
By: James E. Austin, L. B. Barnes, C. R. Christiansen and A. J. Hansen
- 01 Mar 2024
- News
Unlocking the Power of Community
way to have direct connections with their customers is an incredible opportunity for them to involve that community and also understand their interests.” Leading Businesses in a Web3 World What is Web3? The Internet's Next Frontier Giving... View Details
Keywords: April White
- 03 Apr 2024
- Video
All In, Everybody In: Community at HBS
- Web
Community | HBS Online
The Harvard Business School Online Community is a global network of like-minded business professionals. You can connect with and learn from peers before, during, and after your course through our Community... View Details
- Research Summary
Regulatory negotiations and risk communication
In the pharmaceutical industry a drugs benefits and risks are constantly being weighed by companies, regulators, physicians and drug consumers. While companies and regulators must make decisions based on population statistics about drug outcomes, physicians and drug... View Details
- Research Summary
Strategic Uncertainty and Communication in Bargaining
A second field of research deals with the effects of strategic uncertainty and communication on bargaining behavior. Stylized bargaining situations are the simplest prototypes of strategic interaction. However, their experimental study provides us with insights which... View Details
- 08 Nov 2019
- News
HBS Life: The Military Community at HBS
- 1983
- Chapter
Communication in One-to-One Relationships
By: John J. Gabarro
Keywords: Interpersonal Communication
Gabarro, John J. "Communication in One-to-One Relationships." In Managing Behavior in Organizations, edited by Leonard A. Schlesinger, Robert G. Eccles, and John J. Gabarro. New York: McGraw-Hill, 1983.
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
Children in the United States today are at risk to live shorter lives than their parents. This sobering assessment is one reason big box retailer Target is investing $40 million this year to improve the health of communities around the... View Details
- June 1995 (Revised August 1995)
- Background Note
Managing IT in the 1990s: Communications Technology
By: Lynda M. Applegate and Geoffrey Bock
Provides an overview of the basic technologies that comprise the communications infrastructure of a firm. Network architecture, wide area networks, local area networks, communication media, network protocols, and basic principles of data transmission over networks are... View Details
Applegate, Lynda M., and Geoffrey Bock. "Managing IT in the 1990s: Communications Technology." Harvard Business School Background Note 195-270, June 1995. (Revised August 1995.)
- January 2009 (Revised May 2011)
- Case
China Mobile's Rural Communications Strategy
By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
- 01 Mar 2023
- News
Fostering a Supportive Community
After graduating from Cornell University, where he majored in policy analysis, Joshua Mbanusi (MBA 2021) spent seven years working in education and for a nonprofit that advances equity and economic mobility in the southern United States. That experience challenged his... View Details
Keywords: Jennifer Mele
- 24 Jun 2022
- Blog Post
On Pride and Community
systems. How did you get involved in the PRIDE community at HBS? As soon as I got to campus, meeting other queer women was the number one priority on my list. I had a lot of open questions about whether HBS would be a place I would feel... View Details
- 21 Jul 2019
- Working Paper Summaries
Why Do User Communities Matter for Strategy?
Keywords: by Sonali K. Shah and Frank Nagle
- 03 Jun 2020
- News
Keeping a Community Connected
600 people daily in East Boston and other neighborhoods, he has watched the COVID-19 pandemic hit his community particularly hard. In response, EBSC—whose programming includes everything from STEM education for teens to offering recovery... View Details
Keywords: Susan Young