Publications

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

09 Mar 2021
News

Community Colleges as Engines of Economic Opportunity

Sara Enright (MBA 2004) speaks with students at the Community College of Rhode Island. Courtesy Sara Enright When former Rhode Island Governor Gina M. Raimondo came into office in 2015, she included in her plans to make the state more... View Details

Keywords: Jennifer Gillespie

09 Jan 2020
Blog Post

Navigating Grey in the Ever-Evolving Tech Community

getting to know others, both current students and alumni, in the industries I was most passionate about. Coincidentally, there was also a lot of overlap with the Tech Club (of which I was also a member) given the entertainment and media... View Details

01 Jun 2003
News

South Florida and Minnesota Launch Community Programs

A strong commitment to community service is a given for most HBS clubs — the challenge lies in determining the most efficient means of leveraging the skills and interests of club members to create change. New York, Boston, San Francisco,... View Details

Keywords: Alumni groups; Colleges, Universities, and Professional Schools; Educational Services

September 1994
Teaching Note

Cunard Line,Ltd.: Managing Integrated Marketing Communications TN

By: Stephen A. Greyser and Robert F Young

Teaching Note for (9-594-046). View Details

Keywords: Shipping Industry

August 2011 (Revised September 2011)
Teaching Note

Zensar: The Future of Vision Communities (TN)

By: David A. Garvin

Teaching Note for 311024, 311025, 312705, and 312706. View Details

Keywords: Information Technology Industry; India

September 2009 (Revised August 2010)
Case

Congressional Candidate Dan Silver and KNP Communications

By: Amy J.C. Cuddy and Nithyasri Sharma

In the 2006 election cycle, Ron Klein was running for the U.S. Congressional seat from Florida's 22nd District. He was up against Rep. Clay Shaw, a popular 26-year incumbent with significant name recognition in the district. Leading up to the election, Klein's campaign... View Details

Keywords: Interpersonal Communication; Competency and Skills; Political Elections; Personal Characteristics; Public Administration Industry; Florida

Fast Answer

India - Industry specific research

style="color:blue; text-decoration:underline">Manufacturers Association for Information Technology Association for the Indian IT, Communications Technology and electronics hardware manufacturing industries, the site includes View Details

Web

Community College Report - Managing the Future of Work

more relevant and effective in three areas: training and education aligned with industry needs, commitments to hire community college students, and sharing of data on the supply and demand for talent. Read... View Details

Web

Community | Social Enterprise | Harvard Business School

Both on and off campus, there are many opportunities for students to engage in social enterprise focused activities and community building. Rising Leaders for Social Impact Forum Through carefully tailored content and small peer group... View Details

07 Dec 2015
Research & Ideas

Why Immigrant Workers Cluster in Particular Industries

Vietnamese manicurists, Korean dry cleaners, Haitian cab drivers, Gujarati motel owners. Anyone who lives in an American city can see how immigrants tend to cluster in industries along ethnic lines. Is this because they are forced to by... View Details

Keywords: by Michael Blanding; Transportation; Beauty & Cosmetics; Retail

2022
White Paper

The Partnership Imperative: Community Colleges, Employers, & America's Chronic Skills Gap

By: Joseph B. Fuller and Manjari Raman

The nature of work has changed dramatically across industries in the last few decades due to rapid and repeated waves of automation. Nowhere is this more evident than in middle-skills positions—those that require less than a four-year college degree but more than... View Details

Keywords: Future Of Work; Human Capital; Competency and Skills; Training; Higher Education; United States

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March 2010 (Revised February 2014)
Case

Community Health Workers in Zambia: Incentive Design and Management

By: Nava Ashraf and Natalie Kindred

This case examines the various considerations relevant to selecting and compensating workers in a context where their work involves a pro-social component. This is relevant to not only health care in Zambia, but to NGO and public sector workers who are both motivated... View Details

Keywords: Developing Countries and Economies; Training; Health Care and Treatment; Compensation and Benefits; Recruitment; Selection and Staffing; Mission and Purpose; Non-Governmental Organizations; Motivation and Incentives; Health Industry; Zambia

August 2000 (Revised July 2001)
Case

Laura Martin: Real Options and the Cable Industry

By: Mihir A. Desai and Peter Tufano

CSFB equity research analyst Laura Martin publishes a report on valuing Cox Communications that introduces an innovative approach to valuation. She contends that EBITDA multiple analysis, typical for the cable industry, is flawed because it overlooks the value of the... View Details

Keywords: Valuation; Innovation and Invention; Telecommunications Industry

January – February 2012
Article

How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication

By: Paul Leonardi, Tsedal Neeley and Elizabeth M. Gerber

Several recent studies have found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details

Keywords: Communication; Media; Information; Groups and Teams; Projects; Management Style; Power and Influence; Motivation and Incentives; Technology

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January 2000 (Revised October 2002)
Case

Cambridge Hospital Community Health Network - The Primary Care Unit

By: V.G. Narayanan, Lisa Brem and Ryan Moore

The Cambridge Hospital Community Health Network needed to gain a better understanding of its unit-of-service costs, which had been rising at a rate of 10% per year. The network's step-down costing system gave only aggregate costing information, and there was some... View Details

Keywords: Activity Based Costing and Management; Health Care and Treatment; Cost Accounting; Cost; Network Effects; Health Industry; Health Industry; Massachusetts

February 2007 (Revised March 2007)
Case

Navigating Turbulent Waters: Glitnir Bank's Communication Challenge during a Macroeconomic Crisis

By: Michael D. Kimbrough, Gregory S. Miller, Vincent Marie Dessain and Ane Damgaard Jensen

Glitnir Bank is an Icelandic company following an aggressive growth strategy that relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on... View Details

Keywords: International Finance; Banks and Banking; Macroeconomics; Communication Strategy; Banking Industry; Iceland

March 2013 (Revised March 2014)
Case

Cummins, Inc.: Building a Home Community for a Global Company

By: Joseph L. Bower and Michael Norris

In 2010, Tom Linebarger, president and COO of Cummins, Inc., the Columbus, Indiana-based manufacturer of diesel engines, has to decide where to locate the company's new manufacturing line for high horsepower engines. He has three choices to decide from: Seymour,... View Details

Keywords: Manufacturing; Competitiveness; Competition; Education; Business and Community Relations; Manufacturing Industry; United States