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- All HBS Web (193)
- Faculty Publications (27)
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Launching Tech Ventures - Course Catalog
companies. Those who will join early-stage startups (typically in a product manager, business development, sales, marketing, or growth role). Those who will work at growth stage technology firms (in a similar range of roles) that try to... View Details
- 11 Jan 2011
- First Look
First Look: Jan. 11
as creating "shared value"-generating economic value in a way that also produces value for society by addressing its challenges. A shared value approach reconnects company success with social progress. Firms can do this in three distinct ways: by reconceiving... View Details
Keywords: Sean Silverthorne
- 01 Feb 2000
- News
Short Takes
of organizations were very productively linked and in which significant value was being created, both for the collaborating nonprofits and for the businesses." A 1997 ISE research forum at the School spurred Austin to delve more deeply... View Details
Keywords: Nancy O. Perry
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
companies grappling with the familiar (yet complex) questions that confront any organization trying to do business across borders. According to Collis, every strategic choice that multinationals face falls into one of the following four buckets: What View Details
Keywords: by Julia Hanna
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
explicitly a function of current product offerings. The setting illustrates firms' dual incentives at work: A firm better differentiates products under a looser standard but may want to induce a tighter... View Details
Keywords: Dina Gerdeman
- 22 Nov 2013
- News
A Passion for Film
Management (TOM) Unit, which still resonates in the work he does today. "I bring some of the stuff I learned in that class to the majority of my days," he says, recalling a case study of Krups, the coffee maker, and analysis of cost,... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an... View Details
- 25 Jan 2000
- Research & Ideas
Strategic Alliances
a mutual course benefiting each of their strategies, HBS professor James Austin, head of the School's Initiative on Social Enterprise (ISE), took note. "Here was a new arena," he says, "in which the goals of different kinds of organizations were very View Details
Keywords: by Nancy O. Perry
- 07 Oct 2011
- News
Tea’s Time
with a product lauded for its high quality, distinctive style, and approachable prices. While most of its clothing is designed for children’s sizes from infant through age 12, the company introduced a small line of women’s clothing last... View Details
- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
killing, and then bury the competition, right? Well, half right. Competitors aren't the whole picture. Providing complementary products - or making sure they are available - is the other half of the game. A complement to one View Details
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
commercial dating sites. What they found was a high level of dissatisfaction. "People spent hours and hours and hours a week online to generate one cup of coffee with one person. That's not a very good system," says Norton.... View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
the attention of consumers on the go, fresh bread fans, and people looking for a place to relax with a cup of coffee in the afternoon. Expected to top $1 billion in sales this year, the publicly held Panera has also satisfied the... View Details
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
discussion about racial equality by having baristas write ‘Race Together’ on coffee cups.” And when chicken chain Chick-Fil-A President Dan Cathy spoke out against gay marriage in 2012, his statements sparked a great deal of backlash and... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details
Keywords: by Martha Lagace
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser is looking to integrate insights... View Details
Keywords: by Carmen Nobel
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
in K-12 education, has brought to a collaboration with Hewlett Packard (HP) high credibility and access to key curriculum decision makers in the public education system. A leading designer, manufacturer, and service provider of products... View Details
Keywords: by James Austin
- 04 Sep 2019
- News
Clicks and Mortar
gotten used to as consumers. Antonio Moreno: People still like going to a physical store to have an experience and learn about products, but now that can be decoupled from the act of taking possession of a product because there are better... View Details
- 22 Aug 2017
- First Look
First Look at New Research and Ideas, August 23
industrial production (Alfaro and Chen, 2014). Using a unique worldwide plant-level dataset that reports detailed location, ownership, and operation information for plants in over 100 countries, we construct a spatially continuous index... View Details
Keywords: Sean Silverthorne
- 04 Nov 2016
- News
The Competitiveness of Lost Causes
the Haitian Ministry of Commerce and Trade. “We’ve given a team of 30 farmers a crash course in strategy based on the HBS case method, and we’ve accompanied them on trips to meet potential customers—from coffee dealers in Seattle to mango... View Details
Keywords: Deborah Blagg
- 01 Sep 2012
- News
What’s the Big Idea?
call positive inner work life,” says Teresa Amabile, the Edsel Bryant Ford Professor of Business Administration. “That makes it more likely that employees will be creative in their thinking and productive in their work. So you get this... View Details